{"id":8193,"date":"2021-06-25T15:50:03","date_gmt":"2021-06-25T13:50:03","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8193"},"modified":"2021-06-25T15:50:03","modified_gmt":"2021-06-25T13:50:03","slug":"senior-entrepreneurs-auf-dem-vormarsch","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2021-06-25\/senior-entrepreneurs-auf-dem-vormarsch\/","title":{"rendered":"Imprenditori senior in aumento"},"content":{"rendered":"
\"\"<\/a>
Lavorare individualmente e principalmente come consulente: Imprenditori senior o fondatori di aziende oltre i 50 anni. (Immagine: Unsplash.com)<\/figcaption><\/figure>\n

Diventare un lavoratore autonomo \u00e8 popolare in Svizzera - ma non solo tra i giovani. Il numero di start-up sta aumentando anche nella fascia di et\u00e0 50+. L'Universit\u00e0 di Scienze Applicate della Svizzera nordoccidentale FHNW ha voluto sapere chi sono questi nuovi imprenditori senior e ha condotto un sondaggio tra le aziende fondate tra il 2014 e il 2019. Uno dei risultati chiave dell'indagine \u00e8 che negli ultimi 20 anni, la proporzione di fondatori che avevano gi\u00e0 50 anni o pi\u00f9 quando hanno iniziato la loro attivit\u00e0 \u00e8 aumentata costantemente. Oggi, un imprenditore su quattro ha gi\u00e0 50 anni o pi\u00f9 al momento di diventare lavoratore autonomo - venti anni fa era solo un imprenditore su sei.<\/p>\n

\n

Imprenditori senior: l'esperienza \u00e8 un vantaggio<\/h2>\n

Ci sono differenze tra le \"vere\" giovani imprenditrici e le cosiddette imprenditrici senior? E se s\u00ec, quali sono? L'indagine scritta su ben 300 start-up ha effettivamente rivelato alcune chiare differenze tra i lavoratori autonomi pi\u00f9 giovani e quelli pi\u00f9 anziani. Da un lato, l'et\u00e0 superiore si riflette nell'esperienza precedente e nella rete esistente. Gli imprenditori senior hanno un'esperienza professionale, manageriale e industriale significativamente maggiore. Inoltre, un numero significativamente maggiore di imprenditori senior rispetto a quelli junior \u00e8 stato un lavoratore autonomo in precedenza. Nel complesso, i fondatori 50+ valutano la loro conoscenza in quasi tutti i settori come superiore ai loro colleghi pi\u00f9 giovani. D'altra parte, i fondatori pi\u00f9 giovani sono un po' pi\u00f9 avanti degli imprenditori pi\u00f9 anziani nell'area del marketing e dell'acquisizione di clienti, specialmente nelle parole chiave vendite e social media. Qui, i fondatori pi\u00f9 anziani si considerano meno in forma.<\/p>\n<\/div>\n

Molte societ\u00e0 di consulenza<\/h2>\n

La maggiore esperienza degli imprenditori senior si riflette anche nel fatto che \u00e8 molto meno probabile che essi ricorrano al sostegno del loro ambiente, come conoscenti, parenti o persone di riferimento della scuola e dell'universit\u00e0. Al contrario, molti imprenditori senior dichiarano che i loro molti anni di esperienza e relazioni sono il loro modello di business. La proporzione di societ\u00e0 di consulenza fondate da persone oltre i 50 anni \u00e8 corrispondentemente alta, cio\u00e8 circa un terzo. Di solito lo fanno da soli, senza dipendenti. Le aziende del gruppo 50+ sono un po' pi\u00f9 piccole fin dall'inizio e crescono meno fortemente in termini di dipendenti rispetto ai loro colleghi pi\u00f9 giovani. Cos\u00ec, anche dopo 3,5 anni, le 50% sono ancora imprese individuali senza dipendenti, rispetto alle 40% tra i fondatori pi\u00f9 giovani.<\/p>\n

Tendenza economicamente gradita<\/h2>\n

Un motivo importante per la generazione 50+ di diventare lavoratori autonomi \u00e8 la disoccupazione o la minaccia di disoccupazione. Secondo lo studio FHNW, non \u00e8 sorprendente che solo 25 % degli imprenditori senior credono di poter trovare facilmente un nuovo lavoro, rispetto ai 64% della fascia di et\u00e0 pi\u00f9 giovane.<\/p>\n

\n

Secondo gli autori dello studio, la tendenza al lavoro autonomo tardivo \u00e8 positiva per l'economia nazionale. Questo perch\u00e9 ha senso che la conoscenza, le capacit\u00e0 e l'esperienza di persone ben istruite con un track record (molti anni di esperienza industriale, professionale e di gestione) non solo beneficino una societ\u00e0, ma diverse societ\u00e0. La societ\u00e0 e anche le universit\u00e0 dovrebbero reagire di conseguenza a questa tendenza e offrire sempre pi\u00f9 servizi di supporto per questo gruppo, secondo una delle raccomandazioni di azione dello studio.<\/p>\n

Fonte: Universit\u00e0 di Scienze Applicate della Svizzera nord-occidentale<\/a><\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Der Gang in die Selbst\u00e4ndigkeit ist in der Schweiz beliebt – aber l\u00e4ngst nicht nur bei jungen Leuten. Auch in der Altersgruppe 50+ nimmt die Zahl von Neugr\u00fcndungen zu. Die Fachhochschule Nordwestschweiz FHNW wollte nun wissen, wer diese neuen Senior Entrepreneurs sind und f\u00fchrte eine Umfrage unter Unternehmen durch, die zwischen 2014 und 2019 gegr\u00fcndet […]<\/p>\n","protected":false},"author":4,"featured_media":8194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Senior Entrepreneurs","_yoast_wpseo_metadesc":"Wer heute ein Jungunternehmen gr\u00fcndet, ist selbst nicht immer jung: Eine Studie der FHNW zeigt n\u00e4mlich, dass der Anteil an Senior Entrepreneurs steigt.","articlekey":"","footnotes":""},"categories":[28],"tags":[205,335,459],"class_list":["post-8193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-firmengruendungen","tag-management-und-unternehmensfuehrung","tag-studie"],"acf":[],"yoast_head":"\nSenior Entrepreneurs auf dem Vormarsch - Organisator<\/title>\n<meta name=\"description\" content=\"Wer heute ein Jungunternehmen gr\u00fcndet, ist selbst nicht immer jung: Eine Studie der FHNW zeigt n\u00e4mlich, dass der Anteil an Senior Entrepreneurs steigt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2021-06-25\/senior-entrepreneurs-auf-dem-vormarsch\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior Entrepreneurs auf dem Vormarsch\" \/>\n<meta property=\"og:description\" content=\"Wer heute ein Jungunternehmen gr\u00fcndet, ist selbst nicht immer jung: Eine Studie der FHNW zeigt n\u00e4mlich, dass der Anteil an Senior Entrepreneurs steigt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2021-06-25\/senior-entrepreneurs-auf-dem-vormarsch\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-25T13:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/06\/Senior-Entrepreneurs-auf-dem-Vormarsch_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"358\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#SeniorEntrepreneurs auf dem Vormarsch\" \/>\n<meta name=\"twitter:description\" content=\"Wer heute ein #Jungunternehmen gr\u00fcndet, ist selbst nicht immer jung: Eine Studie der #FHNW zeigt n\u00e4mlich, dass der Anteil an #SeniorEntrepreneurs steigt.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/06\/Senior-Entrepreneurs-auf-dem-Vormarsch_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-25\\\/senior-entrepreneurs-auf-dem-vormarsch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-25\\\/senior-entrepreneurs-auf-dem-vormarsch\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Senior Entrepreneurs auf dem Vormarsch\",\"datePublished\":\"2021-06-25T13:50:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-25\\\/senior-entrepreneurs-auf-dem-vormarsch\\\/\"},\"wordCount\":556,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-25\\\/senior-entrepreneurs-auf-dem-vormarsch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Senior-Entrepreneurs-auf-dem-Vormarsch_Organisator.jpg\",\"keywords\":[\"Firmengr\u00fcndungen\",\"Management und Unternehmensf\u00fchrung\",\"Studie\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-25\\\/senior-entrepreneurs-auf-dem-vormarsch\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-25\\\/senior-entrepreneurs-auf-dem-vormarsch\\\/\",\"name\":\"Senior Entrepreneurs auf dem Vormarsch - 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