{"id":8206,"date":"2021-06-30T11:12:22","date_gmt":"2021-06-30T09:12:22","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8206"},"modified":"2021-06-30T11:12:22","modified_gmt":"2021-06-30T09:12:22","slug":"mit-telemedizin-auf-internationalem-expansionskurs","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2021-06-30\/mit-telemedizin-auf-internationalem-expansionskurs\/","title":{"rendered":"In un percorso di espansione internazionale con la telemedicina"},"content":{"rendered":"
\"\"<\/a>
Medgate vuole decollare a livello internazionale con la telemedicina. (Immagine: Medgate)<\/figcaption><\/figure>\n

Dal 2000, Medgate gestisce quello che sostiene essere il pi\u00f9 grande centro di telemedicina in Europa. L'azienda con sede a Basilea si descrive come un pioniere dell'assistenza sanitaria digitale che offre sia ai pazienti che agli assicuratori sanitari un'assistenza medica completa, indipendente dal luogo e conveniente - 24 ore su 24. Il claim: grazie alle consultazioni via app, telefono, video e chat, si possono evitare le visite inutili dal medico e allo stesso tempo mantenere alta la qualit\u00e0 delle cure mediche. Ora, oltre a altre due aziende nominate per il premio esportazione 2021<\/a>che sar\u00e0 assegnato il 30 settembre 2021.<\/p>\n

Grande interesse dall'estero per il concetto di telemedicina<\/h2>\n

Nel 2014, l'azienda di Basilea si \u00e8 avventurata nel mercato degli Emirati Arabi Uniti. Le Filippine seguite nel 2016, l'India nel 2017 e la Germania nel 2020. A causa di un forte aumento della domanda di soluzioni per la salute digitale in tutto il mondo, Medgate ritiene che sia giunto il momento di portare avanti la sua strategia di espansione all'estero e aprire altri mercati. Cos\u00ec, ulteriori sedi sono previste nelle regioni centrali dell'Europa e del Sud-Est asiatico, tra cui Spagna, Italia, Austria, Polonia, Vietnam, Malesia e Indonesia. A tal fine, Medgate ha gi\u00e0 condotto analisi di mercato con Switzerland Global Enterprise (S-GE) in diverse occasioni. Come membro di S-GE, l'azienda \u00e8 attivamente sostenuta nella sua internazionalizzazione e beneficia di molti vantaggi.<\/p>\n

Adattare il concetto ai mercati locali<\/h2>\n

Per adattare il concetto di Medgate ai mercati locali, \u00e8 necessario comprendere con precisione le condizioni di un mercato e adattare i servizi in modo specifico al paese. In Australia, per esempio, i morsi di serpente hanno un ruolo molto pi\u00f9 importante che in Svizzera. O nelle Filippine, malattie come la dengue o la malaria sono pi\u00f9 diffuse che in Germania. \"Capire le condizioni locali \u00e8 una delle sfide pi\u00f9 grandi\", dice Paul de La Rochefoucauld, uno dei tre soci amministratori di Medgate.<\/p>\n

Struttura di holding e partenariati locali<\/h2>\n

Per questo motivo, l'attivit\u00e0 internazionale \u00e8 controllata dalla holding svizzera. Le unit\u00e0 nazionali sono strutturate in questo modo, il che permette un livello pi\u00f9 alto di controllo strategico, che \u00e8 particolarmente necessario nel campo della medicina per garantire la standardizzazione dei processi e l'alta qualit\u00e0. Medgate affronta le partnership sia a livello di azionisti che a livello operativo. In particolare, le attivit\u00e0 di vendita e la gestione degli stakeholder devono essere guidate da partner e organizzazioni locali per stabilire la credibilit\u00e0.<\/p>\n

\"Made in Switzerland\" come marchio di qualit\u00e0<\/h2>\n

A garantire la credibilit\u00e0 \u00e8 anche il marchio di qualit\u00e0 \"Made in Switzerland\". La Svizzera gode di un alto livello di fiducia all'estero. E la fiducia \u00e8 fondamentale in un settore come quello sanitario.<\/p>\n

\n

Medgate ha introdotto brevemente<\/h2>\n

Settore: Sanit\u00e0 \/ Telemedicina
\nAnno di fondazione: 1999
\nSede centrale: Basilea
\nDipendenti: 350
\nAltri fatti e cifre: 20 partner assicurativi, 4 sedi in tutto il mondo
\nComitato esecutivo: Andy Fischer, MD, amministratore delegato, socio gerente<\/p>\n

Ulteriori informazioni: Medgate<\/a><\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Seit dem Jahr 2000 betreibt Medgate heute das nach eigenen Angaben gr\u00f6sste telemedizinische Zentrum Europas. Das Unternehmen aus Basel bezeichnet sich als Digital-Healthcare-Pionier, der sowohl Patienten als auch Krankenversicherern eine umfassende, ortsunabh\u00e4ngige und bezahlbare medizinische Versorgung bietet \u2013 und das rund um die Uhr. Der Anspruch: Dank Konsultationen per App, Telefon, Video und Chat lassen […]<\/p>\n","protected":false},"author":4,"featured_media":8208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Telemedizin","_yoast_wpseo_metadesc":"Medgate hat sich seit seiner Gr\u00fcndung 1999 zur bekanntesten Telemedizin-Marke in der Schweiz entwickelt und ist nun f\u00fcr den Export Award 2021 nominiert.","articlekey":"","footnotes":""},"categories":[28],"tags":[66,77,492],"class_list":["post-8206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-awards","tag-betriebliches-gesundheitsmanagement","tag-unternehmen"],"acf":[],"yoast_head":"\nMit Telemedizin auf internationalem Expansionskurs - Organisator<\/title>\n<meta name=\"description\" content=\"Medgate hat sich seit seiner Gr\u00fcndung 1999 zur bekanntesten Telemedizin-Marke in der Schweiz entwickelt und ist nun f\u00fcr den Export Award 2021 nominiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2021-06-30\/mit-telemedizin-auf-internationalem-expansionskurs\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mit Telemedizin auf internationalem Expansionskurs\" \/>\n<meta property=\"og:description\" content=\"Medgate hat sich seit seiner Gr\u00fcndung 1999 zur bekanntesten Telemedizin-Marke in der Schweiz entwickelt und ist nun f\u00fcr den Export Award 2021 nominiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2021-06-30\/mit-telemedizin-auf-internationalem-expansionskurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T09:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/06\/Mit-Telemedizin-auf-internationalem-Expansionskurs_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Mit #Telemedizin auf internationalem Expansionskurs\" \/>\n<meta name=\"twitter:description\" content=\"#Medgate hat sich seit seiner Gr\u00fcndung 1999 zur bekanntesten #Telemedizin-Marke in der Schweiz entwickelt und ist nun f\u00fcr den Export Award 2021 nominiert.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/06\/Mit-Telemedizin-auf-internationalem-Expansionskurs_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-30\\\/mit-telemedizin-auf-internationalem-expansionskurs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-30\\\/mit-telemedizin-auf-internationalem-expansionskurs\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Mit Telemedizin auf internationalem Expansionskurs\",\"datePublished\":\"2021-06-30T09:12:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-30\\\/mit-telemedizin-auf-internationalem-expansionskurs\\\/\"},\"wordCount\":450,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-30\\\/mit-telemedizin-auf-internationalem-expansionskurs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Mit-Telemedizin-auf-internationalem-Expansionskurs_Organisator.jpg\",\"keywords\":[\"Awards\",\"Betriebliches Gesundheitsmanagement\",\"Unternehmen\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-30\\\/mit-telemedizin-auf-internationalem-expansionskurs\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2021-06-30\\\/mit-telemedizin-auf-internationalem-expansionskurs\\\/\",\"name\":\"Mit Telemedizin auf internationalem Expansionskurs - 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