{"id":8223,"date":"2021-07-02T07:57:31","date_gmt":"2021-07-02T05:57:31","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8223"},"modified":"2021-07-02T07:57:31","modified_gmt":"2021-07-02T05:57:31","slug":"erster-grosser-live-business-event-nach-lockdown-the-circle-conference-legt-vor","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2021-07-02\/erster-grosser-live-business-event-nach-lockdown-the-circle-conference-legt-vor\/","title":{"rendered":"Il primo grande evento commerciale dal vivo dopo Lockdown: The Circle Conference si presenta"},"content":{"rendered":"
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Inizia lo spettacolo! La Circle Conference del 1\u00b0 luglio 2021 \u00e8 stato il primo grande evento commerciale dal vivo dopo la siccit\u00e0 di Corona. (Foto: Thomas Berner)<\/figcaption><\/figure>\n

Era finalmente di nuovo showtime: dopo pi\u00f9 di dodici mesi senza eventi, un grande evento di business dal vivo ha avuto luogo di nuovo per la prima volta il 1\u00b0 luglio 2021 al Circle Convention Center: La conferenza del Cerchio<\/a>. 880 visitatori, 70 espositori e 19 relatori hanno fornito il quadro per una prima di successo. L'evento \u00e8 stato organizzato da Oliver Stoldt del MICE Service Group Switzerland in collaborazione con i partner ospitanti Flughafen Z\u00fcrich AG, Il centro congressi Circle<\/a>Hyatt Regency Zurich Airport The Circle e Hyatt Place Zurich Airport The Circle. Ha voluto offrire all'industria MICE, cio\u00e8 il settore degli eventi e dell'ospitalit\u00e0 pi\u00f9 colpito dalla pandemia di Corona, una giusta ripartenza. Di conseguenza, l'industria si \u00e8 fatta il tema dell'evento. Tutte le aziende espositrici hanno mostrato i loro servizi per l'organizzazione di riunioni, eventi, conferenze e altre occasioni.<\/p>\n

Evento commerciale dal vivo in condizioni di Corona<\/h2>\n

Oliver Stoldt e Janine Heukamp hanno iniziato a pianificare The Circle Conference nel bel mezzo del blocco. Il loro obiettivo: il 1\u00b0 luglio 2021 dovrebbe essere la scadenza per il primo grande evento commerciale dal vivo dopo Corona. Nell'aprile di quest'anno, non era affatto chiaro se gli eventi con 1000 visitatori sarebbero stati approvati gi\u00e0 all'inizio dell'estate. La distensione del Consiglio federale del 26 maggio 2021 ha aperto la strada, e pochi giorni dopo le autorit\u00e0 hanno dato la loro approvazione. \"Abbiamo giocato a poker\", ha detto Oliver Stoldt a margine di una conferenza stampa tenuta in occasione di The Circle Conference. \"C'era solo questo piano A\". Ma lo sforzo deve essere stato ripagato: ovunque si guardasse si vedevano facce felici - e non nascoste dietro maschere protettive. Il concetto di protezione rigorosa - solo le persone pre-registrate potevano entrare, e tutti dovevano mostrare un certificato Covid valido o un risultato negativo del test - ha permesso questa libert\u00e0 ritrovata. \"Bisogna riabituarsi subito alla vicinanza personale\", era un'affermazione spesso sentita. In effetti, il \"saluto col gomito\" si poteva ancora osservare frequentemente, e anche quando si applaudiva, il pubblico sembrava a volte esercitare un po' di moderazione...<\/p>\n

Turismo congressuale in transizione<\/h2>\n

Alla conferenza stampa, Andreas Z\u00fcllig, presidente di HotellerieSuisse, l'esperto di epidemie e consulente Daniel Koch, l'organizzatore del festival jazz e sindaco di St. Moritz Christian Jott Jenny, Oliver Stoldt e Stefan Feldmann, Head The Circle, Flughafen Z\u00fcrich AG, hanno parlato del futuro del business MICE. C'era accordo sul fatto che i nuovi concetti creativi si naturalizzeranno nel business dei congressi e degli eventi accanto alle soluzioni classiche - grazie agli strumenti digitali in rapido sviluppo. \"Abbiamo imparato molto durante Corona\", ha detto Andreas Z\u00fcllig, sottolineando che molti hotel per seminari, per esempio, stanno ora \"accendendo il turbo\" per aggiornare le loro infrastrutture. \u00c8 possibile che ci saranno meno congressi molto grandi in futuro rispetto a prima della pandemia, ha detto Z\u00fcllig. Lui e Christian Jott Jenny erano ottimisti sul turismo per la prossima stagione estiva nelle regioni di montagna, ma meno per i luoghi che dipendono dalla clientela internazionale. E Jenny \u00e8 chiara anche per quanto riguarda la creazione culturale: \"I concerti non possono essere digitalizzati\". Per esempio, il Festival da Jazz a St. Moritz con il concetto 3G avr\u00e0 luogo in diretta la prossima settimana.<\/p>\n

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Il futuro dell'industria MICE: da sinistra a destra Stefan Feldmann, Oliver Stoldt, Christian Jott Jenny, Daniel Koch, Andreas Z\u00fcllig. (Immagine: zVg \/ Marco Stalder)<\/figcaption><\/figure>\n

Pi\u00f9 sostenibilit\u00e0 - anche per un evento commerciale dal vivo<\/h2>\n

Qual \u00e8 la domanda attuale di hotel per seminari, per esempio? Andreas Z\u00fcllig conosce i buoni livelli di prenotazione con i fornitori corrispondenti. Oltre alle possibilit\u00e0 tecniche per gli eventi ibridi, tuttavia, l'attenzione si \u00e8 recentemente spostata su valori completamente diversi. \"I clienti sono pi\u00f9 attenti alla sostenibilit\u00e0. Sta diventando pi\u00f9 importante per loro fare affidamento sui prodotti regionali\", dice Z\u00fcllig. E a livello internazionale? Un po' di pazienza sembra essere ancora in ordine. Stefan Feldmann ha sottolineato che The Circle e il suo Centro Congressi, che \u00e8 orientato agli eventi internazionali e ha una capacit\u00e0 di 2500 visitatori, hanno aperto nel mezzo della crisi. Ma \u00e8 ottimista sul fatto che anche qui la domanda aumenter\u00e0 non appena la situazione del mercato lo permetter\u00e0. Poi il secondo hotel, Hyatt Place, che attualmente \u00e8 ancora chiuso, aprir\u00e0 definitivamente le sue porte.<\/p>\n

Il pubblico si gode le esibizioni dal vivo<\/h2>\n

Il virus terr\u00e0 certamente l'industria occupata per molto tempo, secondo Daniel Koch, che era anche un oratore. Suppone che la normalit\u00e0 che abbiamo conosciuto prima della pandemia di Corona sar\u00e0 di nuovo realt\u00e0 tra qualche anno. Oltre a Daniel Koch, le presentazioni di altri rinomati oratori hanno suscitato un vivo interesse. Il pioniere di Solar Impulse Bertrand Piccard e il presidente onorario del FC Basel, Bernhard Heusler, hanno impressionato il pubblico. L'esperta internazionale Sita Mazumder e gli esperti German Ramirez e Reto Wampfler hanno parlato di digitalizzazione, innovazione, social selling e change management. L'esperta Leonie M\u00fcller, l'ex arbitro della FIFA Urs Meier, il gruppo di donne pilota #clearedtoland, il pilota professionista Philip Keil e il \"re dei borseggiatori\" Christian Lindemann, che ha affrontato temi come la fiducia in se stessi, la prontezza di riflessi e la performance come oratore principale, hanno parlato di argomenti come il nuovo lavoro, la comunicazione, la leadership e la mobilit\u00e0. \"La gente compra dalla gente\" \u00e8 stata una delle cose che ha detto al pubblico. Ci\u00f2 che in generale potrebbe essere liquidato come una banalit\u00e0 di marketing spesso sentita, ha assunto un significato quasi programmatico il 1\u00b0 luglio 2021: dal vivo e faccia a faccia, l'atmosfera \u00e8 semplicemente diversa dal digitale via schermo...<\/p>","protected":false},"excerpt":{"rendered":"

Es war endlich wieder Showtime: Nach mehr als zw\u00f6lf Monaten ohne Veranstaltungen ging am 1. Juli 2021 im Circle Convention Center zum ersten Mal wieder ein grosser Live-Business-Event \u00fcber die B\u00fchne: The Circle Conference. 880 Besucherinnen und Besucher, 70 Aussteller und 19 Referentinnen und Referenten bildeten den Rahmen f\u00fcr eine erfolgreiche Premiere. Geladen zu diesem […]<\/p>\n","protected":false},"author":4,"featured_media":8224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Live-Business-Event","_yoast_wpseo_metadesc":"Am 1. Juli 2021 fand mit The Circle Conference der schweizweit wohl erste grosse Live-Business-Event nach dem Lockdown statt. 880 Besucher waren dabei.","articlekey":"","footnotes":""},"categories":[29],"tags":[193,339,348,502],"class_list":["post-8223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fachkongressfachmesse","tag-marketing","tag-mice","tag-veranstaltungen"],"acf":[],"yoast_head":"\nErster grosser Live-Business-Event nach Lockdown: The Circle Conference legt vor - Organisator<\/title>\n<meta name=\"description\" content=\"Am 1. 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