{"id":8304,"date":"2021-07-26T11:37:48","date_gmt":"2021-07-26T09:37:48","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8304"},"modified":"2021-07-26T11:37:48","modified_gmt":"2021-07-26T09:37:48","slug":"geschaeftsbeziehungen-der-kmus-werden-digitaler","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2021-07-26\/geschaeftsbeziehungen-der-kmus-werden-digitaler\/","title":{"rendered":"Le relazioni commerciali delle PMI diventano pi\u00f9 digitali"},"content":{"rendered":"<figure id=\"attachment_6968\" aria-describedby=\"caption-attachment-6968\" style=\"width: 680px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/07\/Sieben-Thesen-zu-den-Folgen-von-Corona-f\u00fcr-die-KMU_Organisator.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6968\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/07\/Sieben-Thesen-zu-den-Folgen-von-Corona-f\u00fcr-die-KMU_Organisator.jpg\" alt=\"\" width=\"680\" height=\"382\" \/><\/a><figcaption id=\"caption-attachment-6968\" class=\"wp-caption-text\">Peter F. Schmid, CEO di Visable, vede una crescente digitalizzazione delle relazioni commerciali come risultato di Corona. L'uso delle piattaforme B2B in particolare sta aumentando - a spese delle fiere, per esempio. (Immagine: Visibile)<\/figcaption><\/figure>\n<p>Sulle piattaforme wlw (ex \"Wer liefert was\") e Europages, entrambe gestite da Visable, si \u00e8 potuto osservare un massiccio aumento degli accessi dallo scoppio della pandemia. Soprattutto in vista del crollo delle catene di approvvigionamento, i compratori hanno usato le piattaforme pi\u00f9 intensamente per trovare nuovi fornitori con poco preavviso. In media, il traffico nel 2020 \u00e8 cresciuto del 20% rispetto all'anno precedente, come ha annunciato Visable in una conferenza stampa.<\/p>\n<h2><strong>Gli strumenti di videoconferenza sostituiscono i viaggi d'affari<\/strong><\/h2>\n<p>Carsten Brandt presume che il commercio tra le aziende diventer\u00e0 pi\u00f9 digitale in futuro. Durante la pandemia, gli strumenti di videoconferenza digitale come Zoom e Skype hanno sperimentato un vero e proprio hype. Brandt si aspetta che i viaggi d'affari e le riunioni faccia a faccia saranno sempre pi\u00f9 eliminati in futuro, dato che questi strumenti di comunicazione digitale si sono affermati nella vita quotidiana degli affari. Le implicazioni di questo sono di vasta portata: il lavoro indipendente dal luogo sta spostando sempre pi\u00f9 il business dalla citt\u00e0 alla campagna.<\/p>\n<h2><strong>La digitalizzazione delle relazioni commerciali delle PMI ha avuto una spinta<\/strong><\/h2>\n<p>Visable ha condotto diverse indagini tra le PMI svizzere durante la pandemia. Ha mostrato che gli strumenti digitali erano fondamentalmente un aiuto importante per affrontare la pandemia. Per esempio, sistemi cloud, webinar o piattaforme digitali per trovare fornitori. \"Corona ha contribuito a dare una spinta alla digitalizzazione tra le PMI svizzere\", dice Peter F. Schmid, CEO di Visable. Questo riguarda anche le vendite e il marketing: sempre pi\u00f9 aziende approfittano dell'opportunit\u00e0 di presentare le loro offerte su piattaforme online. Una circostanza che ha portato Visable a un fatturato record di 61 milioni di franchi svizzeri nel 2020 con un'alta redditivit\u00e0 - la crescita percentuale a due cifre continuer\u00e0 nel 2021.<\/p>\n<h2><strong>Le fiere stazionarie un modello discontinuo<\/strong><\/h2>\n<p>La crescente digitalizzazione delle relazioni commerciali sta portando anche a un declino dell'importanza delle fiere fisse. Nel periodo precedente la pandemia, il numero di visitatori era gi\u00e0 stagnante o addirittura in calo in molti casi. La crisi ha portato alla cancellazione di numerose fiere internazionali di primo piano. \u00c8 discutibile se questi avranno luogo di nuovo sulla stessa scala di prima. Peter F. Schmid \u00e8 convinto: \"Ogni quarta fiera non sopravviver\u00e0 ai prossimi due anni. I costi di personale e finanziari non sono in un rapporto sano con i benefici. Anche dal punto di vista ecologico, non \u00e8 pi\u00f9 attuale trasportare macchinari pesanti in tutto il mondo per esporli per qualche giorno in una fiera importante. La pandemia di Corona ha dimostrato che anche il digitale \u00e8 possibile.<\/p>\n<h2><strong>Conferenze per lo scambio di conoscenze specialistiche<\/strong><\/h2>\n<p>Ma come funzioner\u00e0 in futuro lo scambio di conoscenze specialistiche se mancano i contatti personali? A questo proposito, Schmid ammette anche che la necessit\u00e0 dello scambio interpersonale e del networking continuer\u00e0 ad esistere. Al di l\u00e0 dello spazio digitale, tuttavia, questo si trasferirebbe sempre pi\u00f9 alle conferenze e ai summit professionali. \"A medio termine, le industrie tradizionali dovranno anche affidarsi alle opzioni digitali per rimanere in forma per il futuro\", dice il CEO.<\/p>\n<p><em>Fonte: <a href=\"http:\/\/www.visable.com\">Visibile<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Auf den Plattformen wlw (ehemals &#8222;Wer liefert was&#8220;) und Europages, beide betrieben von Visable, war ab Ausbruch der Pandemie eine massive Steigerung der Zugriffe zu beobachten. Insbesondere in Anbetracht wegbrechender Lieferketten haben Eink\u00e4ufer die Plattformen intensiver genutzt, um kurzfristig neue Lieferanten zu finden. Im Schnitt wuchs der Traffic 2020 im Vergleich zum Vorjahr um 20 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Gesch\u00e4ftsbeziehungen","_yoast_wpseo_metadesc":"Im Gesch\u00e4ftsalltag der Schweizer KMU hinterl\u00e4sst Corona Spuren: Die Gesch\u00e4ftsbeziehungen werden digitaler. 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