Noord designs the brand for Digital Administration Switzerland

The federal government and the cantons have joined forces for the digital transformation of administrations, as an organization under the name "Digital Administration Switzerland" or DMS for short. DVS has been operational since January 2022 and shapes the strategic management and coordination of the digitization activities of the federal government, cantons and municipalities. For the new brand and corporate design of the Digital [...]

Editorial - 28 February 2022

The Confederation and the cantons have joined forces for the digital transformation of public administrations as an organization under the name "Digital Administration Switzerland" (DVS). The DVS has been operational since January 2022 and is responsible for the strategic management and coordination of the digitalization activities of the Confederation, cantons and municipalities. The Noord agency is responsible for the new brand and corporate design of Digital Administration Switzerland. The new brand is intended to represent the values of DVS and stand for digitalization and progress. The branding concept includes a trilingual logo, new colors and fonts, as well as an image concept. The logo combines various aspects: the "CH" and the inverted cross for Switzerland and a reference to pixels for digitalization. If the logo is animated, it also symbolizes the merger of eGovernment Switzerland and the Swiss Conference on Informatics (SIK). The core topics of the Swiss Digital Administration are presented with new illustrations and used on various channels. The new branding is particularly effective on the website, where animated elements are also used in some cases. Noord also created templates for brochures and office applications.