Yellow provides power at Brugg Cables
The basis for this task is a strategically structured process that clarifies the company's positioning and sharpens its brand. Brugg Cables describes itself as an innovative Swiss cable and fittings manufacturer with an extensive range of services in power transmission and distribution. The company was founded over 120 years ago by Gottlieb Suhner and developed into a [...]
The basis for this task is a strategically structured process that clarifies the company's positioning and sharpens its brand. Brugg Cables describes itself as an innovative Swiss cable and accessories manufacturer with a comprehensive range of services in energy transmission and distribution. The company was founded over 120 years ago by Gottlieb Suhner and has developed into a top-level global supplier. The company has around 400 employees and, in addition to its headquarters in Brugg, operates branches in six countries and a production facility in China. The Swiss company has been part of the Italian energy supplier Terna since the beginning of 2020. Now that Brugg Kabel is organizationally prepared for the future, the brand and communication are also to take this step. To this end, the management of the Swiss cable manufacturer has joined forces with Yellow. Based on the agency's own brand principle, the status quo of the industry is to be analyzed and a differentiating positioning derived from this. On this basis, the brand will be sharpened and communication realigned. The entire renewal process concludes with the relaunch of the brand and its internal and external appearance. The first results of the collaboration between Brugg Cables and Yellow will be announced for spring 2022.Responsible at Brugg Kabel AG: Samuel Ansorge (CEO), Simona Wirth and Irene Stumpo (Marketing & Communications). Agency: Yellow
