The advertising agency and Displaysolutions give the POS a new face
The newly developed claim "Staging Brands" puts the product in the spotlight, while expressive key visuals highlight the synergy between product and display and put the different areas of the company in the center. The animated CGI visuals are designed to convey the value of the brands and the implementations. "The new look is an interplay of form, animation and type, which [...]
The newly developed claim "Staging Brands" puts the product in the spotlight, while expressive key visuals highlight the synergy between product and display and place the various areas of the company at the center. The animated CGI visuals are intended to convey the value of the brands and the implementations. "The new appearance is an interplay of form, animation and type, which flow together to create an unmistakable, meaningful and contemporary overall image. The focus is always on the customer experience," explains Emanuel Brunner, Creative Director of Displaysolutions. 
In addition to the visuals, it was equally important to communicate the company and industry trends to the outside world. The Website has therefore been given a new magazine section that will serve as a source of inspiration and information. This is where POS trends, interviews and other news from the industry will find their new home, which are also linked to LinkedIn and thus serve as multipliers. "Materiality and the future were central themes throughout the entire process. The result is a new world that makes tangible on the outside what is already being lived on the inside. A communication platform rarely seen in display production that not only sells a service, but can also offer real added value for the company and its customers," explains Andrea Zanzerl, Brand & Design Strategist at Die Werbekanzlei. 
Responsible at Displaysolutions: Django Rubinick, Emanuel Brunner, Adrian Binkert. Responsible for The Advertising Firm: Andrea Zanzerl, Patrick Varga, Turan Oeznalci, Ladina Baumgartner.
