Bächli Bergsport goes online with a completely renewed brand - supported by Evoq
The Bächli webshop, which was also redesigned by Evoq as part of the brand relaunch, represents a decisive improvement in the shopping experience for customers. It strategically combines the two themes of "content" and "conversion". The UX design aims at an optimal user guidance and a consistent customer experience on the PC as well as in the mobile version. A new [...]
The Bächli webshop, which was also redesigned by Evoq as part of the brand relaunch, represents a decisive improvement in the shopping experience for customers. It strategically combines the two themes of "content" and "conversion". The UX design aims for optimal user guidance and a consistent customer experience both on the PC and in the mobile version. A new mega menu provides a quick overview of the complete range of around 40,000 mountain sports articles. Access is also possible via the various mountain sports disciplines. An intelligent filter system leads to optimal individual search results. In addition to online shopping, Bächli's consulting expertise is not to be neglected. The customer will find a lot of expertise, from size tables to care tips.
However, mountain sports should above all be an experience, and so the online store also offers comprehensive editorially prepared news and reports in the blog and on the events site.
With the brand relaunch, Bächli wants to emphasize its roots in alpinism and position itself as the leading specialist retailer in Swiss mountain sports. In addition to the online store, the customer magazines were also Inspiration and Selection and the branches have also been adapted to the new design. "Our brand is now getting a real boost from the brand relaunch and the new web store," says Jan Maurer, Marketing Manager at Bächli Bergsport. With 13 branches throughout Switzerland - and now also in Ticino as of September 30 - the company is the largest private supplier of mountain sports and outdoor products in Switzerland.
Responsible at Bächli Bergsport Bächli Bergsport: Jan Maurer (Marketing Manager), Michael Roth (Deputy Marketing Manager) Gernot Böttinger (Digital Marketing), Tamara Wefers (UX Design). Responsible at Evoq: Christian Sutter. Consulting: Susanne Pfäffli. UX/UI Design: Dominique Haussener, Philipp Schilling, Corinne Brunner. Graphic: Martin Bettler, Marc Hahn, Amanda Fuchs. Implementation webshop: Metades, Wolfhausen.
