Heads develops the brand design of Noviv
Founded by the Amag Group, Noviv Mobility brings mobility solutions to the road as a sales and service partner. Noviv Mobility commissioned Heads Corporate Branding to design their corporate brand.
The recently founded company Noviv already distributes the Microlino light electric vehicle in Switzerland and has an exclusive body and paint partnership with the US manufacturer Lucid Motors. And since this February, Noviv has also been the operating and sales partner of the Swiss start-up Loxo, the manufacturer of the first self-driving goods transporter. Loxo is currently in a test phase with companies such as Migros and Schindler Aufzüge.
The name Noviv is derived from Rhaeto-Romanic terms. "Nov" means new, fresh, young, and "viv" is shortened from "viver", in German "lebe". Heads developed the corresponding brand design. A dynamic "N" serves as a distinctive design feature, used in the logo and as a monogram. The imagery depicts the mobility landscape in urban living spaces and offers the innovations marketed by Noviv an appearance in a lively rather than technically cool tonality. An expressive petrol as corporate color is to round off the appearance.
