Goldbach Sells eisbach.media to Bauer Media Group
The Goldbach Group is selling its German subsidiary, eisbach.media. The new owner will be the Bauer Media Group, which is thereby entering the German digital out-of-home market.
Goldbach Sells eisbach.media: As part of its strategic focus on Switzerland, the Goldbach Group is selling its Munich-based subsidiary—which specializes in the marketing of digital out-of-home advertising—to the Bauer Media Group. The company announced this on October 16, 2026. Until the closing, both companies will continue to operate as usual and independently. The parties have agreed not to disclose the purchase price. Completion of the transaction is subject to regulatory approval.
Goldbach Sells eisbach.media: The Subsidiary's Business
Eisbach.media was formed in 2025 from the former Goldbach Germany. The company offers advertisers and media agencies access to a steadily growing network of digital advertising spaces at high-traffic locations throughout Germany. Its portfolio includes, among other things, premium inventory in shopping centers as well as DCLPs at charging stations, which are primarily located in retail and commercial areas. In addition to traditional booking, eisbach.media also enables programmatic buying of digital-out-of-home campaigns.
Bauer Media Expands Its Third Business Pillar
The Bauer Media Group is a media company operating throughout Europe with headquarters in Hamburg. The fifth-generation family-run company is active in the fields of publishing, audio, and outdoor advertising, and is continuing to expand its third business pillar with Bauer Media Outdoor. According to the company, the acquisition gives Bauer Media access to the German digital out-of-home market and strengthens its presence in a key market for European advertisers.
Comments on the Transaction
Christoph Marty, CEO of the Goldbach Group, said of the sale: «With Bauer Media, we’re handing the business over to a long-term-oriented owner who can continue to develop eisbach.media’s business. I am confident that Claudia Zayer and her team at the Bauer Media Group will continue on this successful path, and I thank her for the work she has done over the past few years.»
Claudia Zayer, Managing Director of eisbach.media, explains: «Over the past year and a half, eisbach.media has successfully established itself in Germany and built strong relationships with clients and agencies. The acquisition by the Bauer Media Group is a great recognition of our team’s achievements and lays a strong foundation for the further development of our business. Together, we will leverage our expertise in the DOOH sector and continue to expand our networks in a targeted manner.»
The companies under the Goldbach brand market and broker advertising in the areas of video, audio, and outdoor advertising. The Goldbach Group is headquartered in Küsnacht and is part of the TX Group.
