Lumina Health: brand strategy for new gastrointestinal center
A new look for a new health center: Lumina Health develops the strategy, positions the brand and designs the overall look for a new gastroenterology center in Lucerne.
Lumina Health was commissioned by the Lucerne Cantonal Hospital to develop a strategy and brand for a gastroenterology center in the center of Lucerne. The result is "Inolux", the new gastroenterology center that offers the entire spectrum of gastroenterological examinations and therapies in close cooperation with the Lucerne Cantonal Hospital.
Lumina Health developed the brand strategy and a corporate design that comes with minimalism and a bit of humor. For the positioning, a new brand promise was created in close collaboration with the client team: "For a good gut feeling." This promise is intended to get to the heart of the claim regarding medical expertise paired with emphatic care. A multichannel brand presence is to reach different target groups and make the brand image a consistent analog and digital experience.
Responsible at Lumina Health: Tarja Zingg (CEO | Creative Director), Sarafina Eckert (Project Management), Daniela Eberle, Debi Balmer (Design). Responsible at the Lucerne Cantonal Hospital: Karin Hodler, Patrick Aepli, Stephan Baumeler, Oliver Annen.
