Allink director now makes (also) vegan ice cream
With a new brand design by Allink, the vegan Zurich ice cream manufacturer Gelavena wants to market its oat ice cream; Allink Film & Photo Director Simon Zangger is behind the young brand.
Vegan food is becoming increasingly popular. The trend has also arrived in ice cream: The Zurich start-up Gelavena creates oat ice cream, which is produced in a small factory in the city of Zurich. The three founders behind Gelavena are Claudia Schildknecht, Sandra Steffen - and Simon Zangger, who is also Film & Photo Director at Allink.
So it's only natural that Zurich-based branding agency Allink is responsible for branding the vegan brand. The design was deliberately detached from traditional gelato culture, says Allink, and instead draws attention with eye-catching hippie-style color patterns and simple, bold typography.
Branding and packaging design: Allink; responsible at Gelavena: founding team with Simon Zangger, Claudia Schildknecht, Sandra Steffen.
