BCM Award 2025: Three projects from Switzerland on the shortlist

From social media campaigns to non-profit campaigns, from corporate films to B2B magazines: a total of 93 outstanding content marketing projects in 32 categories have made it onto the shortlist for this year's Best of Content Marketing Awards, giving them the chance to win a gold award at the BCM event in Munich on October 9. Three of them come from Switzerland.

What makes this BCM vintage so special?

"Definitely the range!" says Olaf Wolff, Chairman of the Content Marketing Forum e.V. (CMF), which is organizing the award for the 23rd time. "The shortlist is a colorful mix of media forms, strategic approaches and storytelling approaches. What they have in common is that each project works across channels in some way and addresses its target group in a multidimensional way."

In which categories are Swiss works nominated?

"Two nominations are in the B2C category - for a content campaign and a magazine," reveals Guido Von Deschwanden, CMF Switzerland Board Member. "The third is in the new special award category Best of efficient Creation Excellence and thus represents a real future topic for the industry: How can we achieve creative excellence while working with maximum efficiency?"

Are trends emerging across countries?

"One trend is certainly that the majority of campaign approaches in content marketing now work with social media influencers in some form," says Peter Matz, BCM Representative on the CMF Board. "It is also striking how many content-strong event approaches are in competition. These include content-driven award concepts as well as gaming events in social media."

The shortlist is now available on the BCM website.