Lara Gut-Behrami becomes an investor and advisor at KA-EX
As one of the best-selling nutritional supplements in Switzerland, KA-EX is not only conquering pharmacies, fitness centers and supermarkets such as Coop and Migros, but also the booths of the international sports elite. Now ski racer Lara Gut-Behrami is also involved in the up-and-coming company.
What once began as an innovative hangover remedy has now established itself in the world of professional sport - with impressive results: PSG, the Swiss national football team, numerous Super League and Bundesliga clubs, TUDOR Pro Cycling and a large number of Olympic athletes now rely on KA-EX. According to KA-EX, it is the only product that has been proven in clinical studies to reduce cortisol levels within a few hours. This is a decisive factor for faster regeneration, better sleep, more efficient muscle recovery and protection against non-functional overreaching, a precursor to overtraining.
Convinced of the effect
Lara Gut-Behrami also became aware of KA-EX through the nutrition staff of the Swiss national football team. The Swiss ski racer, highly decorated with Olympic gold, two world championship titles and two victories in the overall World Cup, tested the product during the season and was impressed. She subsequently approached the company: today she is an investor and strategic advisor to KA-EX. "During my career, it was always important to me to remain authentic. At KA-EX, I have found exactly that: high-quality products, a clear vision and an impressive scientific success story that I am happy to be part of," says Lara Gut-Behrami.
Next milestone announced
KA-EX boost, a ready-to-drink beverage containing creatine, is the next milestone. The product was made possible by the company's own push-cap closure. "KA-EX boost is much more than just a creatine drink," says Pedro Schmidt, ETH pharmacist and founder of KA-EX. "Thanks to bioactive ingredients such as L-citrulline and betaine, it has been proven to boost performance during exercise."
KA-EX is also causing a sensation in the USA: since its market launch in EQUINOX California, the product has been selling so successfully there that it is now also listed with EQUINOX NYC and other premium fitness partners. An American venture capital investor recently made a significant investment - the next growth spurt is imminent. From summer 2025, KA-EX will launch a multi-million dollar marketing campaign in the USA with a presence on TV, billboards and digital channels.
Source and further information: www.ka-ex.com
