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Marketing

Steffen Rutter leads the GS1 training course. Source: zvg
FURTHER EDUCATION

Category Management: Anticipating Shopper Needs

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ABO+
Website content must be authentic, interesting, and useful. © Depositphotos.com
MARKETING

Do small and medium-sized businesses even need websites anymore?

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ABO+
Dr. Karina Audrey Jeker, an expert in personal branding, positioning, and personal development. Photo: Frederike Asael
MARKETING

How a Personality Becomes a Brand

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ABO+
What kind of customer experience do we want to provide? One of the key questions for a CX vision. © Depositphotos.com
MARKETING

Customer Experience – Overcoming Internal Barriers

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MARKETING

Swiss Loyalty Awards 2026: Nine Programs in the Finals

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Adecco's new brand identity is now visible on mobile devices. Source: zvg
HUMAN RESOURCES

Adecco Launches New Brand Identity in Switzerland

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AI Agents as a Competitive Factor in B2B E-commerce. Source: zvg
MARKETING

No Clear Leader in B2B Commerce—Market on the Verge of an AI Leap

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numbers AG Puts an End to Flying Blind in B2B Sales. Source: zvg
MARKETING

numbers and Younergy: sMarketing Reduces Acquisition Costs by 45 Percent

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MARKETING

200 Billion Views: Soccer and YouTube—Love at Second Kick

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Ansgar Dodt on software monetization at Thales. Source: zvg
MANAGEMENT

Software Monetization: How In-House Software Becomes a Revenue Driver

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