Effie Awards Switzerland 2026 launch with new co-presidency
The Effie Awards Switzerland are entering the next round and will once again set the benchmark for effective marketing communication in 2026. From March 9, entries can be submitted for work implemented between January 2024 and December 2025. For the first time, the jury will be co-chaired by Lara Jelinski from Dentsu and Daniel Fischer from Swiss Re.
The Effie Awards Switzerland are returning in 2026 and will once again recognize outstanding communication solutions. The prestigious award is regarded by clients and agencies alike as a respected proof of achievement for effective marketing communication. Entries will be accepted from March 9.
Eligibility and criteria
All marketing measures implemented in Switzerland between January 1, 2024 and December 31, 2025 are eligible to participate. Work that has demonstrably achieved or exceeded its set goals can be submitted. The decisive factor is measurable results - not sender or budget size. Entries are open to agencies, companies and individuals. Entries can be submitted from March 9 at effie.ch possible.
New category structure
The Effie Awards place a strong focus on Effective Marketing, i.e. marketing with a demonstrable impact on business or organizational performance. To reflect this focus, entries are now divided into two overarching category groups: Industry Categories (marketing impact on business performance) and Specialty Categories (marketing impact in specific contexts). Further information can be found at effie.ch.
Co-Presidency for the first time
For the first time, two personalities are chairing the jury together: Lara Jelinski, Chief Growth Officer Central Europe & CEO Media Switzerland at Dentsu, and Daniel Fischer, Positioning & Planning Lead at Swiss Re. The co-chairmanship solution stands for a new, collaborative jury approach that combines professional diversity, strategic depth and a holistic view of the submissions.
Award show in November
On November 19, 2026, the Effie winners will be announced and celebrated on a big stage as part of the newly designed Effie Award Show.
The Effie Awards Switzerland have been presented in Switzerland every two years by Leading Swiss Agencies since 1985. They are regarded as the national Oscars of the industry and recognize the most effective and pioneering marketing communication.
The most important dates
March 9: Call for entries, May 22: Final deadline for submissions, July 2: Jury Round 1, September 3: Jury Round 2, November 19: Effie Award Night.
