Serviceplan makes AI agents accessible to small and medium-sized enterprises
The Serviceplan Group launches Sokosumi, a self-service platform for specialized AI agents. The digital «AI coworkers» take on specific marketing tasks and are aimed specifically at small and medium-sized companies for the first time. The two AI agents Hannah and Elena are available at the launch.
With the House of AI, the Serviceplan Group is opening up a central component of its AI strategy to small and medium-sized companies for the first time. From March 2026, specialized AI agents will start working on the Sokosumi agent platform, taking on specific marketing tasks as digital «AI coworkers» - from research and project management to operational implementation.
Sokosumi is Serviceplan's self-service platform for standardized AI agents as part of the House of AI - the Serviceplan Group's integrated AI approach that combines AI tools, specialized agents and data-driven services along the entire marketing value chain. As the first offering from the Agentic AI layer of the House of AI, it is aimed specifically at small and medium-sized companies.
AI agents with agency expertise
«Many small and medium-sized companies in Germany are not yet exploiting the potential of AI in marketing. They often lack time or their own resources. With our AI coworkers, we are bringing the power of the House of AI directly to SMEs for the first time - easy to use and backed up with real agency expertise,» says Sebastian Küpers, Managing Partner of Plan.Net Studios.
Unlike generic AI tools or chatbots, the AI coworkers are critically thinking, specialized AI agents with clearly defined roles, quality standards and agency expertise from the Serviceplan Group. The special feature: Collaboration takes place via familiar channels such as email, WhatsApp or in Microsoft 365 environments - no new software, no additional training required, no prior technical knowledge needed and no media disruptions. These AI coworkers are operated in Europe and meet European data protection and compliance requirements.
Hannah and Elena at the start
Hannah and Elena are the first two specialized AI coworkers to start on the Sokosumi platform. As a marketing research partner, Hannah specializes in market, competition and target group analyses. She supports companies in making marketing decisions based on reliable data and accesses premium data sources such as Statista, GWI, dpa or DataForSEO - data that is otherwise not economically accessible for many small and medium-sized companies. Hannah classifies insights, makes contradictions transparent and openly points out when the data is not sufficient to make reliable decisions.
Elena acts as Account Management & Project Partner and specializes in project and task management as well as coordination and quality assurance. She brings structure to marketing projects, prioritizes tasks, makes budgets transparent and organizes all activities, including those of other AI agents, on a central task board. In this way, it ensures that agents, processes and work steps interact smoothly.
Both AI coworkers do not work in isolation, but complement each other in clearly defined roles as a well-coordinated team. Depending on the task at hand, they coordinate other specialized AI coworkers. The aim is to make marketing decisions more reliable and avoid wrong decisions at an early stage - especially in organizations without their own large marketing department.
Marketplace for AI agents
The House of AI consists of four pillars: Insight.AI provides data-based decision-making, Creative.AI enables scalable creation, Activate.AI optimizes campaign activation and Agentic.AI forms the overarching layer in which specialized AI agents take over and orchestrate tasks independently.
Sokosumi was launched in the summer of 2025 as a marketplace for AI agents and offers access not only to Serviceplan Group agents, but also to numerous partners such as Statista, GWI, NMKR and other providers from the marketing environment.
For medium-sized and large companies, the Plan.Net Group also offers customized solutions for the development and integration of AI agents into existing marketing, data and technology landscapes. These individual agentic AI systems are specifically tailored to the requirements of complex organizations and enable the seamless orchestration of data, processes and creative workflows along the entire value chain.
«With the House of AI, we have created an ecosystem that integrates AI into all areas of our work. Our AI coworkers on Sokosumi are the logical next step: we are opening up this system to SMEs and making professional agency services more accessible than ever before through AI agents,» says Florian Haller, CEO Serviceplan Group.
