European Marketer of the Year 2026: Marco Greco is nominated

The European Marketing Confederation has announced the ten finalists for the European Marketer of the Year Award 2026. Among them is Marco Greco from Ochsner Sport in Switzerland.

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Marco Greco represents Switzerland in the final of the European Marketer of the Year 2026 (Source: Archive)

The European Marketing Confederation (EMC) has announced the finalists for the European Marketer of the Year Award 2026. Ten strategic marketing experts from Europe have qualified for the prestigious award.

Every year, most European countries recognize their national marketing champions. EMC now selects the best of these champions in a formal competition. All marketing associations in Europe were invited to nominate their national marketing champions. The first phase of the selection process has now been completed.

Swiss representatives from the sports retail sector

Among the ten finalists is Marco Greco from Ochsner Sport, a Swiss representative. The other finalists:Stijn Mentrop-Hulisan from McDonalds (Netherlands), Laurence Herbeert from Puratos (Belgium), Ádám Mérő from Coca Cola (Hungary), Orla Mitchell from WaterWipes (Ireland), Vaida Jurkoniene from Telia (Lithuania), Sergio Leal, formerly McDonalds (Portugal), César Romera from Kyndryl (Spain), Carolina Eggertsson from Tele 2 (Sweden) and Werner Lampert from Werner Lampert Beratung (Austria).

A professional jury will interview the candidates and select the winner. The presentation of the European Marketer of the Year 2026 will take place on April 23 in Vilnius during the LIMA Award Ceremony.

Support from 14 marketing associations

As national champions, the finalists have already proven their excellence in their respective countries. Being nominated for the European Marketer of the Year is a special honor. The award is supported by fourteen leading marketing associations in Europe, ensuring that only the best of the best compete for this prestigious recognition.

EMC is proud to recognize these outstanding marketing professionals who have demonstrated exceptional strategic management skills, achieved results and built sustainable business models in the region and globally. Marketing professionals bring a strategic, customer-centric approach that translates into sustainable competitive advantage in the marketplace.

The EMC is Europe's largest marketing organization, representing over 100,000 marketing professionals in fourteen national associations. As a non-profit organization, the EMC works with its member associations to promote education, social orientation and value creation for marketing associations and the marketing profession across Europe.

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