Ad School 2026: Course starts on August 21
On August 21, 2026, the Ad School will start the next course with the specializations «Creation» and «Strategic Planning» - with renowned lecturers from the industry. Applications are now open.
Ad School 2026: Between creation, strategy and AI
On August 21, 2026, the Ad School 2026 will launch its next course - with the two specializations «Creation» and «Strategic Planning». The course is aimed at talented creatives as well as people who work in strategic planning and/or consulting and have the relevant previous training and professional experience in the communications industry.
The lecturers on the course are, by their own account, from the very top of the industry. They include Caspar Heuss, Anne Muhl, Gordon Nemitz, Stefanie Huber, Dan Nessler, Grit Wolany, Dennis Lück, Suzana Kovacevic, Pablo Schencke, David Schärer and Tobias Zehnder.
Content reflects the reality of the communications industry
The course content is intended to reflect the field of tension in which commercial communication operates today. Topics covered include strategy, creation, ideas and implementation, brand experience, PR/publicity, media, presentation techniques, communication law, market and trend research as well as AI in the creative process. With this thematic breadth, the course aims to provide comprehensive preparation for the demands of the communications market.
Sponsors: ADC Switzerland, LSA and HWZ
Ad School 2026 is a cooperation between the leading industry associations ADC Switzerland and Leading Swiss Agencies and the HWZ University of Applied Sciences in Business Administration Zurich. Detailed information on the admission requirements, course content, dates and lecturers as well as the opportunity to register can be found on the Ad School website: https://www.adschool.ch
