pr suisse Elects Tanja Hollenstein as Its New President
The General Assembly of pr suisse has elected Tanja Hollenstein, Chairwoman of Riverside Strategy AG, as the new president of the national professional association for PR and communications specialists. She succeeds Alberto Stival, who stepped down as president after many years of service. m&k is the new official publication of pr suisse.
Tanja Hollenstein, the new president of pr suisse. (Photo: Courtesy of the publisher)[/caption]
Tanja Hollenstein sees current developments as a major opportunity for the industry: «Especially in the age of AI, professional communication is becoming more relevant than ever. The easier it becomes to generate content, the more important context, credibility, and trust become. That’s why PR is a management task.» Together with the Central Board and the Executive Board, she aims to further strengthen the industry’s relevance and the positioning of pr suisse improve skills, ensure quality, and provide targeted support for young talent.
Following engaging presentations by Mayor Nicola Pini, the CEO of the Locarno Film Festival, Raphaël Brunschwig, and the President of the Società Ticinese di Relazioni Pubbliche, Dimitri Loringett, outgoing President Alberto Stival was honored for his many years of service at the well-attended General Assembly on June 12 in Locarno and was awarded honorary membership in pr suisse.
There were also changes on the Central Executive Board: Simon Koch now represents the SRRP in place of Romain Pittet. Thomas Odermatt succeeds Olivier Burger as representative of the ZSPR. In addition, Corinne Durey is stepping down as chair of the Examination Commission. pr suisse extends its heartfelt thanks to all outgoing members of the Central Executive Board for their tremendous dedication.
Looking ahead to 2026, pr suisse has set clear priorities. The association aims to further expand its nationwide partnerships with educational institutions and strengthen the «pr suisse» brand. The goal is to further promote quality in education and continuing education within the communications industry and to increase the professional association’s visibility. Other priorities include developing programs specifically for younger professional members, as well as thematic activities on «Quality and Responsibility in PR,» including roundtables and a study conducted in collaboration with the ZHAW.
With its new leadership, revised organizational structure, and priorities for 2026, pr suisse aims to further strengthen its role as the national voice of the PR industry.
m&k is the new official publication of pr suisse
Effective July 1, m&k magazine—and with it, the entire www.markt-kom.com ecosystem—will serve as the official publication of pr suisse. Galledia Fachmedien AG, under whose banner m&k operates, expresses its gratitude for the trust placed in it and looks forward to the collaboration.
