Logitech Study «Ctrl Tomorrow»: Mastering Technology Boosts Well-Being and Performance

Logitech International has unveiled its new global study, «Ctrl Tomorrow.» The study explores the impact that control over digital technology has on identity and well-being. At the heart of the study is a new technological divide: on one side are people who believe they have their technology under control; on the other are those who do not. This divide has a tangible impact on feelings, physical and emotional well-being, performance, and future potential.

Control Dividend vs. Control Tax

Digital technology is evolving rapidly, and artificial intelligence (AI) is advancing even faster. The study shows that the faster technological change occurs, the more crucial it is to have control over one’s own tools—especially physical devices. In everyday life, this control brings benefits such as self-confidence, productivity, creativity, concentration, composure, and physical well-being—an effect that Logitech refers to as the «control dividend.» If, on the other hand, control is lost, it can lead to helplessness, anxiety, and anger, as well as impairments to creativity, sleep, and physical well-being. Logitech refers to this as a «control tax.».

An overview of the key findings: Globally, 77 percent of respondents say that the better people are at using technology, the more they get out of life. 64 percent say that technical problems affect their overall mood after work and their sense of control over their personal lives. When technology fails, 64 percent feel frustrated, anxious, or angry, and 46 percent even feel helpless, ashamed, exhausted, or left behind. At the same time, 52 percent say that having control over their technology helped them achieve something they had previously thought impossible.

«Given the rapid pace of technological change, it’s understandable that people feel they aren’t being included,» says Hanneke Faber, CEO of Logitech. «Our »Ctrl Tomorrow’ study shows that technology can either limit or unlock people’s potential—at the individual, organizational, or global level. This is truer than ever in the age of AI. The key factor is control: If we, as people, master today’s technology, we will shape the future.”

Control as the New Currency of the Tech Industry

To make control measurable, Logitech has developed the «Ctrl Score»: the first benchmark that makes control visible, trackable, and improvable for people and organizations worldwide. The score ranks individuals on a scale ranging from complete indifference to complete mastery. It is based on three dimensions: how thoughtfully technical infrastructure is set up, how confident and open-minded someone is toward new tools, and whether technology is perceived as a driver of potential or as an obstacle.

Only about one-third (30 percent) of respondents say they have a high degree of control over their technology, and just 10 percent feel confident using it. The remaining 70 percent act less consciously or are less self-assured, and thus run the risk of feeling helpless, drained, or left behind. According to the study, this group comprises about 4.2 billion people worldwide.

41 percent of respondents would use the time saved by using technology for routine tasks to improve their well-being, mental health, and work-life balance. Among people with lower Ctrl scores, this percentage rises to nearly half, indicating a particularly strong need for more control. Also striking is the above-average Ctrl score among gamers: 81 percent say that gaming boosts their self-confidence in everyday life and reduces anxiety, which also has a positive effect on their work performance.

Haptic technology builds trust

With the Ctrl Score, the study also provides a roadmap for greater control: Those who score lower in one of the three dimensions can take targeted action—for example, by using technology more consciously, building knowledge and self-confidence, and being open to new tools. A key finding: Physical, haptic technology builds trust. Nearly two-thirds of respondents report feeling the greatest sense of control when interacting with hardware. Forty-two percent rely more heavily on physical devices today than they did five years ago—an indication that people anchor their sense of control in the tangible, while software and AI are making the world increasingly abstract.

Significant Differences Between Markets

In a separate survey, 61 percent of respondents worldwide agree that technology enhances their personal potential—such as the ability to get things done, be creative, grow, and connect with others. However, this positive attitude varies greatly by market: China (80 percent) and Brazil (78 percent) lead the way, while only 45 percent in France, 55 percent in the U.S., and 56 percent in Germany agree.

Market readiness is proving to be a strong indicator of attitudes toward technology. Respondents in India and Brazil (84 percent each) are the most convinced globally that technology creates new opportunities rather than pressure. In France, optimism about technology is lowest at 60 percent, compared to a global average of 74 percent. A similar picture emerges when it comes to enthusiasm for AI: In India, 41 percent are enthusiastic about how AI expands their possibilities, compared to just 16 percent in the U.S., 15 percent in the United Kingdom, and 13 percent in Australia. Switzerland stands out among Western countries with 23 percent.

Access and Methodology

The Ctrl Score is based on three dimensions: technical equipment and intentionality—that is, how consciously physical devices and tools are selected and evaluated; attitude and approach—that is, how confidently and openly someone uses new tools; and perspective on the possibilities of technology—whether it is perceived as a driver of potential or as an obstacle.

The «Ctrl Tomorrow» study was conducted by the communications agency Burson in May and June 2026 across nine countries: the United States, the United Kingdom, Germany, France, Switzerland, Australia, India, China, and Brazil. The study is based on a representative sample of more than 9,000 respondents from the general population—including an overrepresented group of gamers—as well as a separate survey of 1,350 IT decision-makers. The global margin of error is ±1.1 percent for the general population and ±2.7 percent for IT decision-makers.

For more information on the «Ctrl Tomorrow» study, visit the website at Logitech.