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PUBLIREPORTAGE A good pension fund solution is a communicative goldmine: an opportunity to strengthen the employer brand both internally and externally.
Pension funds cost employers a lot of money: on average, they account for well over 10 percent of total personnel costs. Why are investments in occupational pensions rarely discussed in job interviews?
Potential employees are paying more attention to pension benefits when choosing their employer. Therefore, the pension fund solution should definitely be listed as part of the overall package on the careers page or in job advertisements. A pension fund solution that exceeds the statutory minimum can be a competitive advantage and should therefore be actively addressed in the job interview. Comprehensible communication geared towards the target group helps: young candidates have different needs and interests than older candidates.
If recruitment is successful, the pension fund solution also plays a key role in employee retention. Pension aspects become increasingly important over the course of an employee's career. Flexible pension models that can be adapted to the stage of life and regular consultations are just some of the measures that can help to strengthen employee loyalty.
Training promotes financial education and helps employees to better understand and plan their personal pension provision. Such training can lead to a greater appreciation of the pension solutions on offer. Well-developed pension plans are generally important. For salary components that exceed CHF 148,000, there is the option of accumulating corresponding capital with a so-called 1e plan.
The quality of the pension fund solution is particularly evident at the end of your career, when you retire. A well-thought-out transition to retirement leaves a positive impression and continues to have an impact after leaving the company. Early planning and flexible pension withdrawal models enable a smooth transition into retirement.
The pension fund solution should not be viewed in isolation, but should be seen as an integral part of the HR strategy. Those who act with foresight here not only secure the loyalty of their employees, but also strengthen their company's image as an attractive employer in the long term.
Pension fund check for companies
How up-to-date is your company's pension fund solution? Get an overview in just a few minutes with the online pension check:
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