Brown Bag Series: Webinar on Marketing in Turbulent Times

The "Brown Bag Series" format launched in June by HWZ Hochschule für Wirtschaft Zürich, Swiss Marketing Forum and AZ Konzept is aimed at marketing and communications executives and is intended to impart specialist knowledge at university level with practical relevance. In recent years, many companies have found that their marketing strategies are only partially suitable for situations in which [...]

Editorial - August 3, 2022

The "Brown Bag Series" format launched in June by HWZ Hochschule für Wirtschaft Zürich, Swiss Marketing Forum and AZ Konzept is aimed at managers in marketing and communication and is designed to impart specialist knowledge at university level with a practical focus. In recent years, many companies have realized that their marketing strategies are only partially suitable for situations in which the general conditions change radically: Pandemic, war, problems in supply chains - hardly any company was really prepared for these challenges. At the same time, customers expect companies to keep their performance promises, take a stance on political and economic issues and optimize their services with innovations. The talk will discuss how marketing strategies can be better aligned to uncertain times and how sustainable growth and innovation are possible even in this environment. The moderator is Esther-Mirjam de Boer, CEO and owner of GetDiversity. Participants on the panel are Tanja Herrmann, Managing Director of the influencer and social media marketing consultancy WebStages, Cécile Moser, Head of Marketing & Communication at Jelmoli and Tobias Thut, Head of Marketing & Sales, Member of the Executive Board of Pilatus Railways.

The live stream will take place on Tuesday, August 23, from 11:00 a.m. to 12:00 p.m. Further information on the entire brown bag series can be found at the HWZ websitewhere you can also register for free.

New standard work on the implementation of sustainable transformation processes

What used to be "nice to have" is now an indispensable part of entrepreneurial activity: a sustainable, circular and responsible corporate strategy. Current climate protection strategies such as the European Green Deal, the social debate on global warming, and changing market demand as a result of growing consumer awareness have once again fueled this trend and are creating pressure for action at management levels. The problem: Many companies [...]

Editorial - August 3, 2022

Transformation processes — With "The Sustainability Chessboard - Step by Step to a New Leadership Culture", the management consultancy Kearney presents a new standard work on the implementation of sustainable transformation processes. (Image: Kearney)

What used to be "nice to have" is now an indispensable part of entrepreneurial activity: a sustainable, circular and responsible corporate strategy. Current climate protection strategies such as the European Green Deal, the social debate on global warming, and changing market demand as a result of growing consumer awareness have once again fueled this trend and are creating pressure for action at management levels. The problem: Many companies are struggling to decide at what level and to what extent they should get involved.

Universal approach for companies of any size

With the new book "Das Nachhaltigkeitsschachbrett - Zug um Zug zu einer neuen Führungskultur" (Süddeutscher Verlag) by authors Dr. Martin Eisenhut, DDr. Michael F. Strohmer, Angela Hultberg, Dr. Marc Lakner and Dr. Sebastian O. Schömann, the global management consultancy Kearney has created what it describes as a new standard work that closes this gap. "In the future, sustainability will be just as important for companies as financial performance," says one of the authors, Dr. Martin Eisenhut, Partner and Managing Director Germany, Austria and Switzerland. The sustainability chessboard is a universal, practical approach that is intuitive and easy to use and guides companies through the transformation process, regardless of size and industry. It gives beginners guidance on what is achievable and where they should start. Advanced users will find suggestions on how to deepen and expand their efforts, and pioneers can use it to take the next big step and conquer uncharted territory.

4 strategies, 16 approaches and 64 levers for more sustainability

The chessboard model is based on two dimensions: It combines the degree of sustainability ambition with the organizational maturity level of the company. The field is divided into four strategies: "Ensuring sustainability compliance", "Use of sustainability data", "Value creation through sustainability" and "Innovation leadership in sustainability". These four strategies can be divided into 16 approaches and - based on the squares of a chessboard - into 64 levers that help companies to position themselves. In this way, companies can make their organization, technology and corporate culture fit for the future in a very practical way. "Chess players must be able to plan ahead, assess strategic options and pursue their goal unwaveringly despite obstacles and enemy attacks," says Eisenhut. They need to know exactly what tools are available to them and how to use them in the best possible way. "The sustainability chessboard helps companies to align their capabilities and goals with the needs of the market, investors, talent and regulators and create value from them." The book is available here: www.de.kearney.com/nachhaltigkeitsschachbrett

This article originally appeared on m-q.ch - https://www.m-q.ch/de/neues-standardwerk-zur-umsetzung-nachhaltiger-transformationsprozesse/

Cyber skills shortage threatens corporate security

It is a well-known fact that the threat of cyber attacks is increasing with increasing digitization. This is why IT security experts are in particularly high demand: According to the Risk & Cybersecurity Study 2022 by IT consulting firm Tata Consultancy Services (TCS), companies see the biggest challenge in the area of cybersecurity not in budget, but in the cyber skills shortage. According to the study, half (49 percent) of companies in the [...]

Editorial - August 2, 2022

As we know, the threat of cyberattacks is also increasing with increasing digitalization. IT security experts are therefore particularly in demand: according to the Risk & Cybersecurity Study 2022 by IT consultancy Tata Consultancy Services (TCS), companies see the biggest challenge in the area of cybersecurity not in the budget, but in the shortage of cyber specialists. According to the study, half (49%) of companies in the EU and the UK plan to hire specialists with cybersecurity skills in the future. In North America, as many as two thirds (65%) intend to look for talent in the future. For the study, 607 companies from Europe and North America with an annual turnover of at least $ 1 billion were surveyed. The interviews were conducted with managers who are responsible for cybersecurity in their company. These included Chief Risk Officers (CROs) and Chief Information Security Officers (CISOs) from the financial sector, the utilities, media and information services industry and the mechanical and plant engineering sector.

Cyber skills shortage among top hurdles for enterprise IT security

Chief risk officers (CROs) and chief information security officers (CISOs) report in the survey that they have already had difficulty attracting (44 percent) and retaining (42 percent) talent with cyber risk and security skills in the past year.

Here's how large companies in Europe and North America plan to hire new cyber professionals. (Graphic: TCS)

The second biggest hurdle cited by the CROs and CISOs was the requirements of the work environment, such as the home office and the associated risks. For example, employees had to be given numerous remote accesses to their employer's systems and databases at short notice due to the pandemic and the resulting move to the home office. This opens up new points of attack for cyber criminals. Assessing the various security risks and quantifying their costs is the third biggest challenge for the respondents.

Cybersecurity is not a budget issue

Any budget restrictions only follow in tenth place in the ranking. The fact that the latter are affecting fewer and fewer companies is shown by the great willingness to invest: 52% of European and 62% of North American companies stated that they had increased their budgets for IT security since last year. "Keeping up with the most advanced tactics of cyber criminals is less a question of financial resources. Rather, the challenge lies in finding and retaining the right professionals with the required expertise," says Santha Subramoni, Global Head of Cybersecurity Services at Tata Consultancy Services.

How companies ensure they have a recruiting edge

The cyber skills shortage cannot be solved by one measure alone. "However, companies can help close the skills gap by using external service providers for hard-to-staff tasks such as 24/7 network monitoring and at the same time promoting talent internally," says the TCS security expert. The study also shows that the more frequently the board deals with the topic of cybersecurity, the more successful the company is in finding and retaining the relevant experts. Another finding: the study identifies a correlation between employee retention and the way in which a company stores its information. Companies that rely on cloud solutions have a slight advantage in recruiting cyber talent over companies that prefer on-premise solutions or traditional data centers to the cloud. In fact, cloud platforms give organizations a five-point advantage in recruiting and retaining cyber experts. "Given the increasing complexity of cyber security, the talent gap is also widening," adds Rainer Zahradnik, Country Manager TCS Switzerland. "Sustained attention from managers, financial support and process changes within the company will be crucial to recruiting and retaining top talent." Source and further information: www.tcs.com/risk-cybersecurity

This article originally appeared on m-q.ch - https://www.m-q.ch/de/cyber-fachkraeftemangel-bedroht-sicherheit-von-unternehmen/

Media Focus and Swissfundraising launch collaboration

The communicative and promotional visibility of donation organizations in the Swiss market is the focus of the study. The INKA of the Swiss NPO market examines all controllable areas of communication. For this purpose, the advertising presence (Paid Media), the search engine presence (Paid and Owned Media) as well as the media presence (Earned Media) are examined in quantitative and qualitative terms and contextualized with the help of market data. [...]

Editorial - 29 July 2022

The communicative and promotional visibility of donation organizations in the Swiss market is the focus of the study. The INKA of the Swiss NPO market examines all controllable areas of communication. For this purpose, the advertising presence (Paid Media), the search engine presence (Paid and Owned Media) as well as the media presence (Earned Media) are examined in quantitative and qualitative terms and contextualized with the help of market data.

NPO communication is examined

Special attention is also paid to the content of the communication. What topics are discussed in connection with the organizations? What visual means are used? Are there visibility triggers and where are the dangers for the organizations' reputation lurking? The results of the study will be available to the participating donation organizations in an online dashboard from September onwards. An overall assessment and evaluation will be carried out in April 2023 after one year of media monitoring.

CWT signs ECPAT Code of Conduct for the Protection of Children

Signed by business travel services provider CWT (Carlson Wagonlit Travel), the ECPAT Code of Conduct (called "The Code") is a partnership initiative between the travel and tourism industry and ECPAT, a global nonprofit organization dedicated to protecting children from human trafficking, sexual exploitation and online abuse. By joining the Code, travel and tourism companies gain access to tools and resources that [...]

Editorial - 28 July 2022

CWT's Lauren Aste signs the ECPAT Code of Conduct. (Image: CWT)

Signed by business travel services provider CWT (Carlson Wagonlit Travel), the ECPAT Code of Conduct (called "The Code") is a partnership initiative between the travel and tourism industry and ECPAT, a global nonprofit organization dedicated to protecting children from human trafficking, sexual exploitation and online abuse. By joining the Code, travel and tourism companies gain access to tools and resources that they can use in their daily work.

Tourists against human trafficking

CWT says it is an active and longtime supporter in the fight against human trafficking and is committed to The Code's efforts to raise awareness externally, engage employees internally, develop more effective policies, research and develop tools to combat human trafficking and sexual exploitation of children. "Every child in the world has the right to grow up free from the fear of exploitation and to live a dignified and safe life. It is vitally important that we all remain vigilant, and I hope companies like ours can help make that a reality," said Lauren Aste, CWT's Executive Vice President & Chief Legal Officer. "Signing ECPAT's Code demonstrates CWT's continued commitment and leadership to the safety of children everywhere."

ECPAT Code of Conduct with six criteria

ECPAT is thrilled that CWT remains a loyal ambassador and partner of the Code and supports its child protection programs in a meaningful way. "We thank CWT for its continued leadership in the anti-trafficking movement," said Yvonne Chen, Director of Private Sector Engagement at ECPAT-USA. By signing the Code, CWT has committed to uphold the Code's six criteria. These include establishing policies and procedures, training employees, implementing contract clauses, providing information to travelers and working with stakeholders on prevention, and reporting annually on all related activities. Source: CWT

This article originally appeared on m-q.ch - https://www.m-q.ch/de/cwt-unterzeichnet-ecpat-verhaltenskodex-fuer-den-schutz-von-kindern/

Migros Merge: Mutabor and Gbanga develop mobile game for Migros

A large proportion of purchasing decisions in Switzerland are made by women between the ages of 25 and 40. Reaching them via classic marketing channels is becoming increasingly difficult, according to a Migros study from 2019. It is striking that a high percentage of this target group plays mobile casual games every day. Whether it's to relax briefly or immerse themselves in an imaginative story, [...]

Editorial - 27 July 2022

A large proportion of purchasing decisions in Switzerland are made by women between the ages of 25 and 40. Reaching them via classic marketing channels is becoming increasingly difficult, according to a Migros study from 2019. It is striking that a high percentage of this target group plays mobile casual games every day. Be it to relax briefly or to immerse themselves in an imaginative story, as various studies show. Migros Merge

New experience for customers

Instead of advertising in established games, Migros teamed up with Mutabor and Gbanga to create a own mobile casual game developed. With integrated product and advertising placements, the game is a high-reach owned media channel designed to offer positive brand experiences. "Many brands are trying to become active in game marketing and are either investing in short campaigns or placing their advertising messages with other providers," explains Burkhard Müller, Chief Digital Officer at Mutabor. "Migros is developing its own game and has thus opened up a new touchpoint where it can reach its target group directly and with 100% Migros content." "Retail meets entertainment in the digital world," adds Matthias Sala, founder and CEO of Gbanga. "Through the innovative adaptation of a popular game genre, we can make the world of Migros' cult products an interactive experience. We are particularly pleased with the many store reviews from players who have positively incorporated the game into their everyday lives." Migros Merge

The storyline focuses on an eventful story, integrating the brand messages and values as well as the Migros product range. In terms of content, the protagonist Mia travels with her friends through the ages in a remote Swiss mountain valley. There is always something new to discover on the journey from the Stone Age to the future. To give the target group an understanding of Migros' product range expertise, Migros products have been included in the game and brought to life through a Merge3 mechanic. By cleverly combining objects, products are created that can be used to solve game tasks. This mechanic makes it possible to regularly bring new product ranges into the game. To strengthen the branding, the most important Migros brand elements were integrated into the game: from the colors to the characteristic Migros-M, which can be found in many game assets. In addition, well-known products were integrated, such as the cult iced tea or the ice cream.

Quality management: Audit results in comparison

DNV, a global independent certification, safety and risk management provider operating in more than 100 countries, has analyzed audit results worldwide. The evaluation found that the biggest challenges in implementing the requirements of the ISO 9001 quality management standard are evident in Chapter 7, "Support," and Chapter 8, "Operations." For example, about 56 percent of audited [...]

Editorial - 27 July 2022

Quality management — Which challenges in implementing ISO 9001 do organizations struggle with the most? An evaluation of global audit results shows a clear picture. (Image: Pixabay.com)

DNV, a global independent certification, safety and risk management provider operating in more than 100 countries, has analyzed audit results worldwide. The analysis found that the greatest challenges in implementing the requirements of the ISO 9001 quality management standard are evident in Chapter 7, "Support," and Chapter 8, "Operations." Thus, about 56 percent of the audited organizations have a finding regarding chapters 7 and 8. 20 percent of them are deviations.

Chapter 7 Support

In Chapter 7, it is primarily the area of resources that poses challenges for companies. 32 percent of companies have findings in the implementation of Chapter 7.1 Resources. The findings relate primarily to the resources for monitoring and measurement (Chapter 7.1.5) to demonstrate the conformity of products and services with specified requirements, and to the infrastructure (Chapter 7.1.3) required to carry out the organization's processes. In addition, there are also opportunities for improvement in the areas of competence and documented information.

Chapter 8 Operation

More than every second company has at least one finding relating to the implementation of the requirements in Chapter 8, which is the core of ISO 9001. Most of the findings that require improvement relate to the requirements of chapter 8.4 on the control of externally provided processes (24 percent) and chapter 8.5 on production and service provision (25 percent). "The analysis clearly shows which areas of the standard cause difficulties in implementation," explains Dirk Vallbracht, Training Manager at DNV Business Assurance in Germany. "The fact that most of the findings can be found in Chapter 8 is hardly surprising, as this chapter is the main focus of ISO 9001. It therefore contains significantly more requirements than other chapters." The findings and deviations per chapter are presented in the results report. This gives users an indication of the challenges that most other companies are struggling with.

Audit results under the magnifying glass

The analysis is the start of a mini-series for which DNV initially evaluated all audits from the year 2021 in the area of the ISO 9001 quality management standard. This was based on 100,000 audits from 25,000 customers worldwide. All data comes from DNV's Lumina tool.

, a digital service for all DNV customers to compare audit data. "DNV's training courses in Germany also incorporate Lumina's audit result analyses by identifying problem areas during implementation and then prioritizing them in the training itself. In this way, we enable training participants to achieve the best possible learning success," says Vallbracht. Source: www.dnv.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/qualitaetsmanagement-auditergebnisse-im-vergleich/

Four books that might interest you

Change How companies achieve outstanding results in volatile times. Author: John P. Kotter, Vanessa Akhtar, and Gaurav Gupta Publisher: Wiley-VCH, 2022 Pages: 256 ISBN: 9783527510986 The world is changing faster and faster, and organizations must adapt. Change projects, however, have an exceptionally high failure rate. John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explain why this is [...]

Editorial - 26 July 2022

Change How companies achieve outstanding results in volatile times.

Author: John P. Kotter, Vanessa Akhtar and Gaurav Gupta
Publisher: Wiley-VCH, 2022
Pages: 256
ISBN: 9783527510986

The world is changing faster and faster and organizations need to adapt. However, change projects have an exceptionally high failure rate. John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explain why this is the case. For them, there is no question that companies place far too much emphasis on management and far too little on leadership. With clear arguments and numerous examples, they support their thesis and at the same time show ways in which the change to an adaptable organization can succeed. Books

Unlearning Hierarchy Expedition into self-organization.

Author: Lennart Keil and Daniel Vonier
Publisher: Vahlen Verlag, 2021
Pages: 252
ISBN: 9783800666423

New work is a buzzword. But often the much-vaunted new work is just a show event. It's hotly debated on panels - and in everyday corporate life, the same old hierarchy games play out as they did 50 years ago. This book puts its finger in the wound. It doesn't come around the corner with new tools. On the contrary: it comes with pain and agony. According to the authors, a company must go through this if it really wants to allow self-organization. Unlearning hierarchies is quite a hard process. Fortunately, reading this book is not. Personality makes a career This sets the course for your own career path.

Author: Stephanie Schorp
Publisher: Campus Verlag, 2022
Pages: 222
ISBN: 9783593515427

In this book, Stephanie Schorp shares treasures of experience from her career as a headhunter. She provides valuable tips for managers and anyone who wants to advance in their career. Schorp focuses on personality traits and skills such as self-reflection, communication skills and frustration tolerance. Whether you are preparing to make the leap to the top league or want to take the next step at lower levels, the book provides important advice for any career development. The featherweight principle The secret of the relaxed career.

Author: Jens Weidner and Laura Kellermann
Publisher: Campus Verlag, 2021
Pages: 240
ISBN: 9783593514727

Impostor syndrome is what psychologists call persistent self-doubt. Despite objectively good performance, those affected cannot shake the feeling of being incompetent. An astonishing number of managers are familiar with this phenomenon. Overcoming self-doubt is the subject of this book. The first part deals with theoretical and conceptual basics. The second part contains a whole series of exercise modules that can be implemented immediately in self-coaching. Anyone who wants to acquire more psychological security and self-confidence will be well served by this book. Books

Successful Synprovis-ERFA meeting

Synprovis GmbH from Eich (LU) is one of the leading players in the field of holistic quality management with its Improve software. The intensive exchange with customers is also cultivated in annual ERFA meetings. The 10th meeting took place on May 19, 2022 at the KKLB (Kunst und Kultur im Landessender Beromünster). 70 participating customers and [...]

Editorial - 26 July 2022

Synprovis ERFA Conference — The Synprovis team with the sponsored ski athlete Joel Lütolf (4th from left) and artist Wetz (2nd from right). Picture: Christian Hartmann

With its Improve software, Synprovis GmbH from Eich (LU) is one of the leading players in the field of integrated quality management. The intensive exchange with customers is also cultivated at annual ERFA conferences. The 10th conference took place on May 19, 2022 at the KKLB (Kunst und Kultur im Landessender Beromünster). 70 participating customers were inspired by the award-winning host artist Wetz and his captivating presentations. The current exhibition "Flowers for Art" with contributions from many artists provided the conference participants with a fascinating cultural backdrop. The Improve presentations by CEO Hubert Geisseler and the Synprovis software developers were also well received. The practiced philosophy of continuous software development, a forward-looking view of the medium-term performance future and optimal investment protection for users was convincingly presented using various topics. "The introduction of Improve has brought our quality sensor technology much closer to the people, processes and products" - according to Geisseler, this customer statement aptly describes the effect that Synprovis wants to achieve with users.

Synprovis GmbH - 20 years of QM competence

Since its founding in 2002, Synprovis has been all about holistic quality management for SMEs. Synprovis is successful throughout Europe with its Improve QM web software. The company sees the key to success in the extremely easy-to-use front end of its software, which is naturally also expressed in the low training requirement. The basic idea is to use errors as an indispensable source of knowledge for improving processes. A measurable optimization measure or the elimination of the cause of the error is to be enforced via each individual error message. Another reason for the market success of production, service and trading companies is the high speed of software development. The Synprovis team quickly implements new or revised quality standards in modules or new releases. The above-average close contact with customers, including via ERFA meetings, ensures that the tool is always at the highest level of practical suitability. "Today, Improve is an integrated management system for the comprehensive monitoring and control of all processes," says Hubert Geisseler.

Modular software

The event-based tool works consistently according to the structure "record, decide, complete, improve" and completely maps quality management with the following modules: 8D report, occupational safety, audit management, measures/costs, employee assessment, test equipment management, risk management, environmental management, knowledge and competencies.

Family company

Hubert and Lisbeth Geisseler sign as company owners, whereby Lisbeth Geisseler is responsible for finances and administration. The four qualified software developers Pirmin Stalder, Alex Bosshard, Philipp Grüter and Kevin Leisibach are also project managers with intensive customer contact - a special solution with a clear contribution to the company's success.

Author

Ueli Eigenmann is a freelance concept developer/ copywriter with a marketing and business backpack > advertising-texts.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/gelungene-synprovis-erfa-tagung/

Study: Data exchange between healthcare institutions welcomed by patients

In Switzerland, discussions about the electronic patient dossier continue, while the Federal Office of Public Health (FOPH) continues to identify deficits in the digitization of processes: Almost all illnesses still have to be reported in analog form, as was reported in various media. The FOPH's reasoning: by reporting by telephone or fax [...]

Editorial - 26 July 2022

Healthcare Facilities — Digital exchange of patient data between healthcare facilities: Opportunity, but also cause for concern? (Image: Pixabay.com)

In Switzerland, discussions about the electronic patient dossier continue, while the Federal Office of Public Health (FOPH) continues to identify deficits in the digitization of processes: Almost all illnesses still have to be reported in analog form, as was reported in various media. The reason given by the FOPH is that reporting by telephone or fax enables "very rapid measures to be taken to protect public health", according to the report. Data exchange by paper form despite digitization?

74 percent of patients welcome data sharing

This is contrasted by the rapidly advancing developments in telemedicine. An initial consultation via an online medical platform can make many doctor's visits superfluous and means a reduction in the burden on the healthcare system. But what should happen to the data collected during a consultation with an online doctor? In Germany, Axway, a provider of API management solutions, surveyed 1,000 patients to find out how they view the possibilities of telemedicine. The opinions revealed a tension between a convenient service experience, data security and control over one's own patient data.

74 percent of respondents think providers should share patient data with each other. 54 percent feel they currently do not have sufficient access to their patient records, as well as lab results or imaging test procedures; 27 percent have limited access and would like even more insight.

Hope for process optimization and increased convenience

Sixty-five percent want medical providers to always have access to the patient's current treatment status. For the following reasons:

29 percent: It could reduce misunderstandings and human errors.
26 percent: It would be significantly more convenient.
23 percent: It could save repeated filling out of forms.
21 percent: It could improve treatment.

23 percent would be unreservedly prepared to store their patient data centrally online or in an application and to grant access to service providers so that filling out patient registration forms would become a thing of the past. For 39 percent, this step would only be considered if the security of the data is guaranteed. 20 percent even reject this completely due to security concerns.

Data security and control is the biggest concern

For the majority of patients, the security of their data is the biggest concern in connection with telemedicine. 51 percent assume that health data is not safe from hackers, only 22 percent were of the opposite opinion. Twenty-six percent said they were unsure and could not make a definitive statement. On the other hand, when asked if patients would pay for an app that provides secure access to their immunization record and comparable medical data, two-thirds - 66 percent - answered "no." Uncertainty and lack of transparency also seem to be factors that concern patients: 72 percent of respondents would like to have more control over who can access their patient records.

Data exchange yes, but only if it is secure

"Patients in Germany are caught between the familiar convenience of digital services, data security and control," comments Yves Lajouanie, SVP and General Manager EMEA at Axway, on the results. "The sentiment of the survey also reflects an international trend in the market for telemedicine applications: Big Tech and Big Retail players such as Amazon are currently trying to extend the convenient experience their customers are used to from them to the healthcare and medical sector by acquiring medical services and further bind them to their platforms. The healthcare sector is at risk of losing data sovereignty to private providers. It is therefore important for healthcare institutions to design their digital ecosystems in such a way that they can easily transfer patient data to and receive it from other systems and applications in accordance with generally applicable security standards. In this way, they can succeed in offering their patients added value and a fulfilling digital service experience." To a large extent, these assessments from Germany can also be applied to Switzerland. Here, too, data security and control options for data exchange are the factors that decide whether an electronic patient record is a success or failure. Source: Axway

This article originally appeared on m-q.ch - https://www.m-q.ch/de/studie-datenaustausch-zwischen-gesundheitseinrichtungen-wird-von-patienten-begruesst/

The answer stages "CookCouture" for Meta Hiltebrand

Despite successful business, Meta Hiltebrand has decided to break new ground. The chef is leaving her own restaurant "Le Chef" behind and opening a new cooking studio in Aussersihler Viadukt. The former youngest female chef in Switzerland offers all her passion and expertise in her cooking studio. At the center is the passion for cooking and the [...]

Editorial - 26 July 2022

Despite a successful business, Meta Hiltebrand has decided to break new ground. The chef is leaving her own restaurant "Le Chef" behind and opening a new cooking studio in Aussersihler Viadukt. The former youngest female chef in Switzerland offers all her passion and expertise in her cooking studio. The focus is on her passion for cooking and the courage to try new things.

New appearance

Meta Hiltebrand's new look was created by the Zurich agency Die Antwort. The new name "CookCouture" combines cooking with the artisan craft that sets the tone and is based on the art of tailoring "Haute Couture". The logo is intended to convey a playful and glamorous appearance. In close collaboration, a Website, which is informative and intuitive in design and reflects the colorful look of Chef de Cuisine. Colorfully illustrated kitchen utensils and ingredients move across the site and bring it to life, while the clear structure ensures ease of use. Meta Hiltebrand

Switzerland's research landscape: What does the future hold?

Foresight is becoming increasingly important for Swiss education and innovation policy. The new SATW study "Research Landscape Switzerland - A Technological Panorama" examines 49 technological developments from nine research areas and thus covers a very broad spectrum. Each chapter is dedicated to one technology and describes its state of development as well as the associated opportunities and risks. [...]

Editorial - 25 July 2022

Foresight is becoming increasingly important for Swiss education and innovation policy. The new SATW study "Research Landscape Switzerland - A Technological Panorama" examines 49 technological developments from nine research areas and thus covers a very broad spectrum. Each chapter is devoted to one technology and describes its state of development as well as the associated opportunities and risks. The authors also identify the most important research hotspots in Switzerland and in an international context.

Research landscape with sufficient funding

The study is based on oral and written interviews conducted with around 60 scientists and industry representatives throughout Switzerland. For the most part, they are satisfied with research funding in the field of technical sciences in Switzerland. For most, however, the difficult access to the Horizon Europe program is highly problematic. Several interviewees suggested that in future, funding should also include infrastructure that would be available to both companies and universities. The reason for this is that in some cases this is so cost-intensive to set up that it exceeds the budgets of small companies and start-ups.

Shaping the future with technologies

The technologies under investigation require interdisciplinary thinking because they often affect several areas of life. In addition, the regular exchange between Switzerland as a center of thought and as a center of work is fundamental for the connection between research and industry. It is true that applied research topics play an important role in the success of new technologies. The state also has a number of opportunities to help new technologies achieve a breakthrough: Regulatory barriers could be reduced, for example, and the (international) networking of researchers and business representatives could be promoted. High-tech and niche applications, which can be developed by both established companies and start-ups, offer great potential for Switzerland as a business location. The resulting jobs and added value would make a rich economic contribution to society. Source and further information: SATW

This article originally appeared on m-q.ch - https://www.m-q.ch/de/forschungslandschaft-schweiz-was-bringt-die-zukunft/