The Cantonal Court of Zug has ruled in favor of Jolanda Spiess-Hegglin's claim for disgorgement of profits against Ringier in the first instance. The ruling stipulates that Ringier must pay CHF 309,531 of the CHF 431,527 claimed to the plaintiff. Ringier criticizes, however, that the decision largely ignored the disclosed business figures and an expert opinion by PwC. According to Ringier, the profit actually achieved amounted to a fraction of the sum awarded.

Ladina Heimgartner, Head Media and CEO Ringier Media Switzerland, comments as follows: "The reporting on the events surrounding Jolanda Spiess-Hegglin and the Landammann celebration in 2014 is not one of this country's and Blick's finest journalistic moments. The way it was reported at the time is an expression of a tough tabloid style that Blick no longer practices, and that's a good thing."

The Cantonal Court of Zug had already confirmed in 2020 that Blick had violated the personal rights of the former cantonal councillor with its reporting at the time - a ruling that Ringier accepted. From the media company's point of view, the ruling that has now been handed down on the issue of profits is dangerous: "This ruling jeopardizes media freedom in our country," says Heimgartner. "If journalism is threatened with such fines, the willingness to report critically will be severely restricted."

Ringier has announced that it will appeal the ruling to the High Court of the Canton of Zug, as the company believes it lacks any factual basis and sends a dangerous signal for Swiss media freedom.

The competition "Best of Content Marketing" (BCM) From February 1, content marketing projects of all kinds can be submitted on the platform bestofcontentmarketing.com. The BCM Award is considered the largest competition of its kind in the German-speaking world and consistently places content at the center of the evaluation.

Peter Matz, BCM representative on the board of the organizer Content Marketing Forum e.V. (CMF), explains: "Just as content marketing is constantly evolving, our award also gets a little refresh every year." New this year is the distinction between regular communication and campaigns. Olaf Wolff, Chairman of the CMF, emphasizes: "A campaign simply works differently to regular communication. Both are essential in the marketing mix, and with the new differentiation we are giving both the stage they deserve."

The new categories reflect current trends: "Art of Storytelling - Tech-driven Storytelling" replaces last year's special "Best of AI" award and focuses on creative applications of generative technologies. In addition, the "Content Operations / Newsroom" category sheds light on the organization and tools behind successful content marketing strategies. A new special award, "Best of efficient Creation Excellence", recognizes projects that combine excellence and efficiency - an important signal in economically challenging times.

The B2B categories will be particularly strengthened by the cooperation with the Bundesverband Industrie Kommunikation e.V. (bvik). Entries for the BCM Award can be submitted until April 30. Other competitions in the BCM family, including the BCP and the BICC Award, will run in parallel. The award ceremony will take place on October 9 in Munich.

Procap is the largest membership association of and for people with disabilities in Switzerland with around 24,000 members in around 40 regional sections and 30 sports groups. Procap Travel specifically supports people with disabilities in making their vacation dreams come true.

The Procap Travel & Sport vacation catalog includes trips for people with disabilities as well as older people with limited mobility. "We check all our offers to see whether they are suitable for people with disabilities," explains Helena Bigler, Head of Travel and Sport at Procap. We also offer supervised group trips where people with different disabilities can travel together - in Switzerland and all over the world. Procap's mission also includes training courses for barrier-free travel - for example at tourism schools.

"Procap Travel is always looking for motivated people who would like to get involved as vacation companions or for sports camps and, of course, donors. We therefore very much hope that we can achieve greater public awareness of this important topic through greater media presence," says Deputy Managing Director of Primcom Sabine Biedermann, who is managing the mandate as a PR consultant. "As Procap Reisen will be celebrating its 30th anniversary in 2025 and Procap Sport will even be 65 years old, the timing is just right."

WPP Open is an AI solution specially developed for the communications industry that combines data, creativity and technology. In addition to general data, the platform draws on WPP studies such as the "BrandAsset Valuator" or the "Media Use Index". Virtual "agents" can also be used to simulate scenarios and make data-based decisions, for example on brand strategy or addressing target groups.

The AI also supports the brainstorming process by generating headlines or creating visual suggestions based on target group preferences. Features such as "Shower Thoughts" enable a creative exchange between humans and machines in order to develop innovative approaches.

End-to-end optimization along the entire process
WPP Open goes beyond creative work: it optimizes the planning, resource allocation and performance measurement of projects. The platform interlinks creative, media and production processes within the WPP network and is designed to ensure efficiency gains and higher campaign performance.

"AI is not just a trend, but a transformation that we are actively shaping in order to achieve our clients' communication goals even more effectively and efficiently," says Martin Keller, CEO of Ogilvy Switzerland.

For Swen Morath, CEO of Ingo Zürich, WPP Open is more than just a tool: "It's a creative partner. It broadens our horizons, pushes our imagination and enables us to realize ideas that were previously unthinkable. AI frees us from repetitive tasks and gives us the freedom to focus on what we do best: Inspiring people with great stories."

In the pitch process, the agency was able to hold its own against three competitors, as detailed in a press release. The mandate is for four years and includes the management of international search campaigns in 13 markets - from Europe to the USA and Southeast Asia.

Jung von Matt Impact has positioned itself in the tourism industry in recent years, including through partnerships with Cervo Zermatt, the Tschuggen Collection and regional destination marketers such as Zermatt Tourismus and Engadin Scuol Zernez. As a Google Premium Partner, the agency offers tourism-specific data insights, for example with the help of "Google Travel Analytics", which analyzes and provides worldwide travel data from users.

Marco Bertoli brings more than 20 years of experience in the digital recruiting industry, including in various management positions at Monster, most recently as Regional Senior Vice President Central Europe. Before joining JobCloud as Head of Sales Operations in 2021, he supported the group as a consultant in the integration of the pay-per-performance business into its core portfolio.

Davide Villa will take over the position of Chairman of the Board of Directors (CEO) of JobCloud from February 2025. In this role, he succeeds Axel Konjack, Head International Marketplaces and member of the Ringier Group Executive Board, who will join the JobCloud Group's Shareholders' Committee as Deputy Chairman of the Board of Directors together with Daniel Mönch, Chief Portfolio Officer and member of the TX Group Executive Board.
Villa has many years of industry experience in recruitment management and the job platform business. Among other things, he was Chairman of the Board of Directors of Jobs.ch, CEO of Monster Central and Eastern Europe, Chief Revenue Officer and Senior Vice President B2B of Xing, Marketing and Business Development Director of Idealjob and COO of Jobpilot.

Hospital information systems are at the heart of modern hospitals. They control the flow of information, process sensitive patient data and ensure smooth processes in the hospital environment. An investigation by the National Cyber Security Test Institute (NTC) has now revealed that the cyber security of these essential systems is inadequate in many cases. 

Results of the analysis

According to the report, serious security vulnerabilities were found in all the systems examined. In total, the report identifies more than 40 medium to severe vulnerabilities. Three of these are of the highest criticality. Solutions based on outdated architectures were found to be particularly vulnerable. The main problems include fundamental architectural issues, missing or improperly implemented encryption, vulnerable peripheral systems and insufficient separation between test and production environments, according to the report.

Tests have shown that some of the identified vulnerabilities allow full access to patient data and systems within a few hours. While most of the relevant vulnerabilities have since been resolved or mitigated, some fundamental problems require a comprehensive redesign of the software architecture, which, according to the manufacturers, will take several years. In addition, several critical vulnerabilities in peripheral systems were discovered during the analysis that were not part of the defined scope of the audit, but were recognized as incidental findings due to their conspicuous nature. 

The report deliberately refrains from giving details of the weaknesses. Instead, it provides general information about the NTC Vulnerability Hub as well as targeted notification of the affected hospitals via the Cyber Security Hub (CSH) of the Federal Office for Cyber Security (BACS).

Recommendations for hospitals

The report contains eight key recommendations for the sustainable improvement of cyber security in Swiss hospitals. These include taking cybersecurity requirements into account as early as the IT procurement stage and conducting regular vulnerability analyses for ongoing monitoring. In smaller hospitals in particular, responsibilities with regard to cyber security must be clearly defined and the necessary resources made available. In addition, increased networking between hospitals and access to the Cyber Security Hub (CSH) of the Federal Office for Cyber Security (BACS) is recommended.

Source and further information: www.ntc.swiss

This article originally appeared on m-q.ch - https://www.m-q.ch/de/gravierende-sicherheitsluecken-in-klinikinformationssystemen-entdeckt/

After more than two years on the market, Boom Creative Studio has established itself as a creative force. Previous successes include campaigns for brands such as Migros, Yallo, Ovo and Qoqa. "From the very beginning, our creatives have created the feeling of a Boom family with their vision and commitment," emphasizes founder Annina Zimmermann.

The team has now been joined by Vera Hartmann and Ruwanie Hayoz. Vera Hartmann has 20 years of experience as a photographer and has been supporting the studio as a production assistant since spring. "I'm looking forward to supporting up-and-coming creative talent in a dynamic environment," says Hartmann about her new role.

After four and a half years as an agency producer at Wirz, Ruwanie Hayoz is moving to Boom on the production side in order to concentrate more on creative realization. Boom Creative Studio convinced me because it perfectly captures the spirit of the times. I'm looking forward to the new challenge and to expanding my knowledge here," explains Hayoz.

With the addition to the team, Zimmermann is looking forward to the future: "The rapid developments in the field of artificial intelligence challenge us to think creatively and set new standards. With unconventional approaches, we want to actively shape the possibilities of these technologies together with our creatives. Our goal is to work with our customers and partners to create a future that thrives on innovation and inspiration."

Technology, data protection and addressing target groups will be the focus of marketing and media strategies in 2025. According to an analysis by Teads, five trends in particular will shape developments.

More engagement with omnichannel videos

Campaigns that run seamlessly across different screens are becoming increasingly important. Omnichannel video strategies ensure cohesive and effective coverage that runs seamlessly across all screens. The focus is on higher visibility and stronger target group engagement.

Reconciling personalization and privacy to increase impact

Advertisers are increasingly turning to contextual targeting to meet privacy requirements while creating personalized experiences. An effective solution because it seamlessly aligns ads with real-time content and environments - without invasive tracking.

Creating trust and relevance in premium environments

High-quality advertising environments have a positive impact on both brand perception and campaign performance, making them a promising option for advertisers seeking a balance between brand image and reach.

Relevance through meaningful moments

From global events like the Olympics to everyday cultural events, brands that adapt campaigns to global or cultural events achieve higher engagement rates and stronger customer loyalty.

Attention at every point of contact through AI

Creativity and technology: New tools such as AI-supported voiceovers or on-demand CTV formats help advertisers to communicate messages effectively across different channels.

The complete analysis and further insights have Teads recorded in an e-book.

Delica is continuing its three-year collaboration with Promotion-Tools. Following a successful pitch, Promotion-Tools secured the contract for a further year. The aim of the partnership is to convince customers of the quality of "CoffeeB" products and boost sales through tastings and training courses such as the Delica Sales Academy.

Every year, Promotion-Tools carries out around 1500 assignments, including in Migros stores, at Manor, Fust and MediaMarkt. The Sales Academy has established itself as a key instrument: Sales talents are promoted through training and a leaderboard system, which makes sales promotion particularly successful in electronics stores such as Fust and MediaMarkt.

In 2025, the Sales Academy is to be extended to all Delica categories and optimized through data-based reporting. The collaboration will continue to be characterized by a focus on innovation, quality and a trusting partnership.

Swiss International Air Lines (Swiss) is expanding its payment options: With immediate effect, flight tickets and additional services such as seat reservations or baggage bookings can be paid for using the Swiss payment app Twint. This new payment method is available both in the Swiss app and on swiss.com, provided the flight is departing from Switzerland.

"The integration of TWINT as a payment method is a further step towards offering our passengers even more choice at the booking stage and making travel easier and more personalized," explains Heike Birlenbach, Chief Commercial Officer at Swiss.

The cooperation underlines the close connection between Swiss and Swiss companies. "We have always been committed to Swissness and are delighted that our customers can now also buy their flight tickets with the leading Swiss payment app," continues Birlenbach.

Adrian Plattner, Chief Sales Officer of Twint, adds: "By linking Twint and Swiss, we are strengthening the user experience and bringing Switzerland's leading airline together with the most popular Swiss payment method."

Contcept Communication is delighted to have a new, well-known client: The Swiss Science Center Technorama is now relying on the expertise of the agency from Zurich, Lausanne and Berlin. The collaboration includes media relations, storytelling and influencer marketing. Contcept also manages Technorama's social media channels, including Instagram, Facebook and LinkedIn.

With over 600 experimental stations on an exhibition area of 7,000 square meters and a 15,000 square meter park, Technorama is one of the most important institutions of its kind in Europe. In 2024, the Science Center set a new record with almost 370,000 visitors. With the ambitious "Technorama 2050" project, the non-profit foundation is planning extensive renovations, modernizations and expansions by 2030.

"We are very much looking forward to working together," says Ilona Schönle, Head of Marketing and Communication at Technorama. "With Contcept Communication, we have an agency at our side that has the best contacts in the media and has mastered the art of storytelling on all channels."

Barbara Ryter, Co-CEO of Contcept Communication, adds: "The Technorama is very well known and has many extraordinary, surprising stories to tell." She is managing the mandate together with junior consultant Claudia Jutz.