The liquid design concept developed by Evoq with flexible, interlocking elements forms the basis for the Dertour Group's striking new image. This is intended to reflect the strength of the travel group with its more than 130 companies and almost 10,000 employees.

The new design concept stands for a simplified, emotional and international brand experience, enables the seamless integration of all business areas and brands and strengthens the brand perception of the Dertour Group as a unifying corporate brand, the agency explains in a press release. With the new brand, the Group also wants to become more present at travel destinations and thus create a higher brand recognition value in an international context.

Der Touristik Suisse will also change to the new company name Dertour Suisse. However, all tour operator brands and Kuoni travel agencies will retain their names, independent presences, websites and catalogs in their current form.

Responsible for Dertour Group: Lars Bolle (Vice President Group Brand Management), Marion ten Haaf (Head of Corporate Communications Dertour Group). Responsible at the Evoq agency: Ralph Kaebe (consulting); Patricia Müller (design direction).

The situation in Europe is particularly worrying, said the responsible WHO department head Rüdiger Krech in Geneva on Thursday. Sales restrictions are of little use if young people can order the products online and the authorities do not put a stop to it.

According to the WHO, it is estimated that around 37 million teenagers between the ages of 13 and 15 already consume tobacco. This includes cigarettes, chewing tobacco and snuff. There are also millions more who use e-cigarettes. Although they do not contain tobacco, they do contain nicotine and are therefore addictive. Because e-cigarettes are sometimes expensive, many young people switch to tobacco products when they run out of money. In the WHO European Region, 20 percent of 13 to 15-year-olds now say they have used e-cigarettes in the past 30 days.

Among the 16,000 flavors are those such as "chewing gum" and "candy", which are clearly aimed at children. "History is repeating itself: the tobacco industry is trying to sell our children the same nicotine in different packaging," said WHO chief Tedros Adhanom Ghebreyesus.

WHO denounces advertising

According to the WHO, the fact that tobacco companies advertise their e-cigarettes as a product to help people quit tobacco is just a pretext. "How can they talk about harm reduction when they are courting children with these dangerous, highly addictive products?" said Tedros.

The WHO denounces advertising in children's colors and with cartoon characters. Influencers are also recruited to promote dangerous products to their followers as "cool" in return for payment. "The industry wants to get children hooked as young as possible so that they become lifelong consumers," said Given Kapolyo, who organizes young people in Zambia to educate their own youth groups about harmful nicotine consumption.

The WHO is urging countries to place greater restrictions on the use of tobacco and other nicotine products. This includes a ban on e-cigarettes with different flavors, advertising bans, higher taxes and 100% indoor smoking bans. (SDA)

How feelings arise

A new view of our emotions.

• Author: Lisa Feldman Barrett
• Publisher: Rowohlt Verlag, 2023
• Pages: 672
• ISBN: 9783499011054

For a long time, it was said that all emotions are recognized and understood worldwide. They are equally innate in every human being. This theory of universal emotions, which is based on serious methodological errors, has been dispelled by the renowned emotion researcher Lisa Feldman Barrett. She shows that emotions are constructed categories that are learned. Every culture therefore has its own emotions. A paradigm shift is needed to overcome stereotypes, make justice fairer and help people become more emotionally intelligent.

Feel-Good Productivity

Be productive without stress - and get more out of life.

• Author: Ali Abdaal
• Publisher: dtv, 2023
• Pages: 266
• ISBN: 9783423263887

The shelves in bookshops are full of guides that aim to help you increase your productivity and performance. All well and good, but where's the fun in that? No one can achieve top performance and withstand stress in the long term if they don't enjoy their work. That's why Ali Abdaal reconciles performance and enjoyment and provides actionable tips on where energy can be drawn from, how energy blockages can be removed and how motivation can be maintained in the long term.

New Work Dystopia

Failure in change and how to do it better.

• Author: Carsten C. Schermuly
• Publisher: Haufe Verlag, 2023
• Pages: 284
• ISBN: 9783648169636

Everyone has been talking about New Work since the coronavirus pandemic. The term is now used to describe all kinds of change initiatives that have little to do with the original idea and whose failure is increasingly driving employees to despair. The book tells the fictitious, grotesquely exaggerated story of a medium-sized company in the provinces as an example of such a failure. In the last part of the book, the author presents himself as an expert from the capital and sets the record straight. Readers who persevere until then will learn from other people's mistakes and find out how to tackle the topic of New Work properly.

The power effect

Use your strengths and change your life step by step.

• Author: Nathalie Karré
• Publisher: Kneipp Verlag, 2023
• Pages: 144
• ISBN: 9783708808383

Stereotypes still keep women trapped in certain roles and structural problems such as the gender pay gap put them at a systematic disadvantage. The rocky road that women have to travel to develop their individual potential is incredibly draining. Female power activist Nathalie Karré reveals how they don't lose heart despite this struggle. She shows how women can use their strengths in five steps. The many practical tips and numerous reflection exercises invite you to think about your own dreams and goals and to pursue them in a courageous, structured and consistent manner.

Asco Kohlensäure laid the foundations for the ZeCarb brand together with Crafft during a two-day brand sprint workshop in Romanshorn. "It quickly became clear that we shouldn't focus on rebranding Asco, but rather develop something new together in order to achieve the ambitious goals," explains strategist Michael Rütti. "We needed a new brand that would get straight to the heart of the team's mission visually and communicatively." This resulted in a brand strategy with a new name and claim in record time, a website and other marketing initiatives.

ZeCarb stands for Zero Carbon. A simple message, a clear promise. "The brand needs to make it clear that the team is 'on a mission'," explains Creative Director Scott Lloyd. "Through concise content and a focus on clear messages, slogans and infographics, we have developed a communication approach for ZeCarb that expresses accessibility, clarity and competence."

For the Messer Group, ZeCarb is a valuable addition to its product portfolio. Those responsible consider the potential in the CCUS market to be high. It was therefore important to develop the ZeCarb brand in line with the Group's image from the outset in order to make the best possible use of future synergies. The result was a sub-brand that fulfills two tasks: to stand out clearly from the competition in the CCUS market segment and at the same time to integrate seamlessly into the Messer Group's corporate identity.

Responsible at ZeCarb: Fabian Weber (Manager Marketing & Communications CCUS), Ralph Spring (Senior Manager Commercials CCUS). Responsible at Crafft: Michael Rütti (Strategic Direction), Silvan Wyser (Consulting), Scott Lloyd (Creative Direction), Serge Meierhofer, Slavik Kuvshynov (Design), Severin Glaser, Erkan Demiralay (Development).

Fair enough. The use of the little adjective is not new. And there is no urgency to write about it either. After all, it was already there the year before last, when it almost became the youth word of the year, had smash, bodenlos and Macher not ousted it from the medal ranks. But as we all know, Youth Word of the Year also means that the increasing use of a word has not escaped the attention of youth, language and other researchers. Because once chosen, it is considered a no-go, especially by young people. And in the worst case, it triggers a cramped attempt to launch a boomer word of the year, as can currently be seen on social media. But that's another story.

The fact is, fair persists in the language. It is therefore worth getting to the bottom of the reason for its survival or continued existence. The word "fair" comes from the English language and made it into the dictionary as early as 1915. So not only is it not new, it is very, very old and has been part of our vocabulary for a long time. Its meaning changes depending on the context in which it is used. In general, however, it refers to something that is just, fair or honest. Unfortunately, a rare commodity in uncertain times.

Fairtrade, fair play or simply fair enough?

The little adjective has many brothers and sisters. They all have their meaning in different interpretations. Fair stands for justice, for example: something is "fair" if it is just and balanced, without prejudice or disadvantage. Or appropriateness: Something is fair if it is appropriate or meets expectations, especially in terms of price, quality or behavior. Or honesty: Fair can also mean being honest and sincere, both in actions and words. Or equality: everyone involved has the same opportunities or conditions, without disadvantage or favoritism. And last but not least, accuracy: Sometimes fair also refers to something being correct or accurate, without distortions or inaccuracies.

All in all, simply following the rules of coexistence and behaving fairly towards others. This is important in trade, for example, where in 1973 a group of women in Frauenfeld asked themselves: "Why does a kilo of bananas cost less than a kilo of Swiss apples?" and began to denounce the exploitation of female workers on the plantations of Latin America. The women's group soon became a nationwide movement and, with Gebana, a trading company committed to fair trade, long before the Max Havelaar Foundation was founded in 1992 and major distributors started boasting about it.

This has also been popular in sport for some time, with Fifa (!) introducing fair play trophies back in 1987. Today, such trophies are awarded for all kinds of behavior in all kinds of sports. So much so that winning is suddenly no longer fair and every child taking part in ski races at ski schools now receives a medal.

However, this is currently less common in everyday professional and business life. Unfortunately, employees, suppliers or business partners are hardly treated according to the rules of fairness any more, but instead only pursue their own interests. Deadlines are not met, queries are not answered or employment and agency contracts are declared null and void for no reason.

It is therefore all the more astonishing that its use in everyday language is constantly increasing. You often hear "fair" as an answer or comment - and afterwards you are no wiser than before. Has the other person now understood what was meant by the statement, agrees with it or even likes it? We often don't know. Except that the second word has probably been lost over the years. Enough. Fair enough.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Bucher Industries' business areas include agricultural machinery, municipal vehicles, hydraulic components, production systems for the glass container industry, systems for the manufacture of beverages and automation solutions.

Bucher's new image film is aimed at a wide range of target groups: Customers of the individual divisions, current and potential employees, investors and suppliers. The film provides an overview of areas of activity, geographical presence, innovation efforts and the ambitions that Bucher is pursuing. Fast, entertaining and with a twinkle in the eye - from zero to 100 percent.

The film production company Seed developed and realized the film in close collaboration with Bucher. The film was directed by Adrian Wisard. The film will be used at events and presentations as well as on the website and in social media.

Responsible at Bucher Industries: Saskia Rusch, Prisca Wolfensberger, Jacques Sanche. Vresponsible at Seed Audio-Visual Communication: Adrian Wisard (director, screenplay, editor), Andreas Szentkuti (concept), Sebastian Klinger (camera), Simon Hardegger (color grading), Bardo Eicher (sound design, mixing), Madlaina Courvoisier (production assistant), Bastian Hertel (production/recording manager), Felix Courvoisier (producer).

The merger of the two companies MT and God also brings together two brands that are different and therefore ideally complement each other. This "merger of equals" also requires the development of a brand that successfully brings together the employees of both companies, anchors the claim to excellence in the sales markets and positions the company sustainably in the labor market.

At the brand strategy level, Farner I Team Farner developed a precise vision and mission. In addition, a brand identity was created to reinforce the claim to competence leadership and innovative spirit both internally and externally. This claim is also reflected in the name Hyand. The new brand name was derived from the English term "High End" and the suffix "and/plus". Hyand's new name is intended to show that it is a company that exceeds expectations with its services. This derivation is also reflected in the new brand design and logo.

The brand story of the new Hyand brand is summarized with the claim "Code of Change". This was staged in a brand film in collaboration with Addictive Films.

Responsible at Hyand: Dr. Sarah Schütmatt (Head of Marketing), Andrej Krahne (Chief Innovation Officer). Responsible at Farner Consulting: Markus Gut, Jan Jenny, Fabian Bertschinger, Martin Fawer.

In 2013, the two institutions Theater Biel Solothurn and Sinfonie Orchester Biel merged, resulting in Theater Orchester Biel Solothurn with the acronym TOBS. The bilingual multidisciplinary theater has a high standard of artistic expression and attracts personalities from all disciplines, which in turn provides an ideal breeding ground for up-and-coming talent and a springboard for future careers. With four venues in Biel and two in Solothurn, the Theater Orchester Biel Solothurn is also one of the largest employers in the region. All of this has prompted Republica to make an exclamation mark.

TOBS! has commissioned Republica to transform the existing website so that it reflects the great diversity and quality of what is on offer. After all, transformation is a constant, especially in the cultural sector, without which a cultural offering cannot flourish in the first place. A rethink and redesign of content and visuals was therefore required in order to attract the attention it deserved on all key channels and in the face of the broad range of competition from the entertainment, culture and leisure sectors. At the same time, subscription and individual ticket sales should also be increased and younger generations should be introduced to the TOBS! program. To this end, among other things completely redesigned the website.

Culture that makes its mark

The new brand with an exclamation mark TOBS! is explicitly a fluid appearance. It is intended to move people, cultures and hearts as well as everyday life, feelings, sounds and bodies - in short, everything.

Visual event communication is an essential part of the assignment. This shows in extremis how changeable and yet unmistakable the TOBS! brand is - and must be. Because a classic like "Macbeth" and a modern play like "Cabaret" are worlds apart. This is why the brand is carried very prominently in all event subjects, almost like stage décor, yet is extremely flexible, adaptable and fluid and allows its main characters to appear in the best possible light.

Although TOBS! sees itself as an interdisciplinary institution with its various divisions, the five divisions - drama, opera, concert, dance and young - are now clearly separated by color. The target groups can quickly decode messages in this way and, above all, the diversity of the offer is also visually emphasized.

The job cuts at Supermarkt AG were announced by Migros according to a report by the portal Inside Paradeplatz confirmed on Friday. According to the press release, employees at the Migros headquarters on Limmatplatz in Zurich will be affected by the redundancies. Administrative offices are mainly located there.

All Supermarkt AG directorates are affected, including the fresh produce, food and non-food directorates as well as the marketing communications, finance, operations, sales and staff departments, a spokesperson explained on request. "In absolute terms, the most jobs will be lost in marketing communications," he said. Store staff, however, are not affected by the measures.

According to the press release, those made redundant will be supported in their professional reorientation. As previously announced, Migros has also introduced a new social plan with effect from May 1 in view of the forthcoming redundancies. As part of the realignment, a total of around 1500 jobs will be cut in the company.

New structure

The management of Supermarkt AG has redesigned the organizational structure together with a project team from all directorates and external consultants - according to media reports, this is a team from the consulting firm McKinsey. This new structure has now been approved by the Board of Directors of Supermarkt AG and will be implemented on July 1, 2024.

The aim of the realignment is "simplified processes, lean structures and clear roles". The background to this is that Migros wants to make savings under its new bosses Mario Irminger, head of the Federation of Migros Cooperatives, and Peter Diethelm, head of Migros Supermarkt AG.

In the course of this, the company also intends to sell several specialist stores and subsidiaries, including the electronics retailer Melectronics. According to the spokesperson, the sale is proceeding "according to plan".

However, as Migros writes in its latest press release, the planned sale of Melectronics will lead to changes in around 50 of Migros' larger supermarket branches. "This refers to the Melectronics sales areas within Migros supermarkets, similar to shop-in-shop formats," said the spokesperson.

In future, Melectronics will only sell a "basic range of electronics items" at these locations. Unlike the independent Melectronics stores, these sales areas within Migros supermarkets will not be for sale.

Migros gives up Nutri-Score and food delivery service

In addition to the redundancies, Migros Supermarkt AG is implementing various other cost-cutting measures. One of these concerns the voluntary Nutri-Score food label. Migros wants to gradually remove the Nutri-Score from its products.

The reason given by the company is that the label brings too little and costs too much. "Experience since its introduction three years ago has shown that the benefits are too small in relation to the high costs," the press release states. However, Migros does not want to put a figure on the current costs of the label. "What we can say is that the costs for the phase-out are significantly lower than the further conversion and any future adjustments to all products," said a spokeswoman.

The Nutri-Score is a food labeling system used in various European countries that uses a color and letter system to compare foods in the same category in terms of their balance. The federal government supports the initiative, which was developed by the French Ministry of Health.

Migros has also announced that it will discontinue its Foodnow food delivery service at the end of May. The delivery service, which was launched in 2020, is comparable to services such as Eat.ch or Uber Eats and delivers food from restaurants to customers. "Despite around 600 restaurant partners, considerable growth in orders and the expansion of the delivery area, it was unfortunately not possible to achieve the business targets", Migros explains the decision to discontinue Foodnow.

Freshness boss leaves

There will also be a departure from the management team at Migros Supermarkt AG. Sandra Stöckli, who has been in charge of the Fresh Food Directorate since last summer and acted as deputy to Migros Supermarkets boss Peter Diethelm, is handing over the reins at the end of June.

She will then leave the company completely at the end of August. According to the press release, there are no plans for a successor to head the Fresh Produce Directorate. Instead, the Food and Fresh Produce Directorates will be merged into a single Directorate. Miriam Richter, who has been responsible for Food & Procurement Management since March, will head the combined directorate in future. (SDA)

For Lateltin's two beverage brands, Jsotta and Ginuin, the Bern-based agency has implemented a new image including communication measures.

Jsotta is made exclusively from Swiss wines and hand-picked Swiss herbs. The recipe for success for the Vermouth and its various product alternatives is "innovative strength, quality and a feel for trends". In keeping with this, a fresh, modern branding was developed to present the brand accordingly.

Ginuine stands for genuine, honest gin from Switzerland and was launched a few years ago by Lateltin. The range is complemented by the non-alcoholic version G'nuine Zero. In keeping with this contemporary drink, Bold has also created a brand identity that aptly showcases the unadulterated character of G'nuine Zero.

In the campaigns for Jsotta and G'nuine Zero, Bold relies on a diverse communication strategy to anchor the brands in the minds of consumers with fresh looks. The looks are intended to reflect both Lateltin's tradition and innovative strength. The key visuals and commercials for both drinks can be seen on a wide range of posters, DOOH, print and online media from May.

Responsible at Lateltin: Michaela Berger (Brand Manager). Responsible agency & production: Bold, Studio Canapé (Oliver Schmocker). Foodstylist: Nom-nom food studio.

The International SOS Foundation sees itself as an ambassador for the topic of duty of care. It was founded in 2011 to improve the safety, health and well-being of people traveling or working abroad for work-related reasons. The foundation has now published a white paper in collaboration with the Lausanne law firm r&associés avocats. The white paper in English summarizes the basic parts of the guideline published by the International Organization for Standardization in 2021. "ISO 31030:2021 Travel risk management. Guidance for organizations" together. It presents a systematic approach to travel risk management and makes recommendations with regard to the implementation of the ISO 31030 guideline so that Swiss companies can more easily fulfill their duty of care.

Possibility of an international benchmark

"To ensure effective travel risk management in compliance with the duty of care, a systematic approach is essential. This includes the development, implementation, assessment and review of an integrated and tailored travel risk management system that is aligned with the ISO 31030 guideline," says the current Co-President of the Association of Swiss Travel Management, Dominic Short. "The new guide, which we have developed together with the International SOS Foundation, provides Swiss companies with such an approach and lists measures with which they can meet the requirements of the ISO 31030 guideline," Short continues.

"The ISO 31030 guideline finally offers companies the possibility of an international benchmark and a step-by-step guide to the points that companies should consider for comprehensive travel risk management," adds Wolfgang Hofmann, Regional Security Manager at International SOS.

Goal: Development of a global standard for travel risk management

The travel risk management sector has evolved considerably in recent years, primarily due to complex health and safety incidents. These developments have increased the need for regulatory adjustments and a clear response. To address this need, the International Organization for Standardization has published the ISO 31030 guidelines. The aim is to create a global standard that applies to companies and organizations regardless of their industry or size. The standard is intended to contribute to the comprehensive protection of employees' health and safety. At the same time, it aims to minimize operational, legal and reputational risks associated with work-related activities when business travelers are away from their usual workplace.

International SOS is making the new white paper available for companies to download free of charge at
ISO 31030:2021 Travel Risk Management | Ensuring compliance for Swiss organizations

Source: www.internationalsosfoundation.org

This article originally appeared on m-q.ch - https://www.m-q.ch/de/whitepaper-zur-travel-risk-management-richtlinie-iso-31030-veroeffentlicht/

A hotel's website and brand image are usually the first and decisive point of contact for new guests. This is also the case for the Chesa RosatschFor decades now, this traditional business has been a feature of the Engadin community of Celerina and attracts many locals as well as international guests - thanks to three restaurants and a bar.

With a brand refresh, Allink brought the brand image up to date and geared it towards a younger audience. The focus topic "indulgence" set the strategic direction for the brand: from the specially created categorization as a "pleasure hotel" to the opulent imagery. Seasonal drone shots invite visitors to the website to immerse themselves in the world of Chesa Rosatsch, while carefully arranged still-life shots put the culinary delights in the right light. Chesa Rosatsch's own products - from spirits such as Brotbrösmeli vodka to chili sauce - have also been given a new packaging design that is in keeping with the overall appearance.

The topic of indulgence also comes into play in online marketing in the form of content about Chesa Rosatsch. The long-standing collaborations with small local businesses are given a stage as "Alpine Food Stories" and are intended to whet the appetite for a visit to Celerina. The new brand design is rounded off by modernized logos for the hotel and restaurants as well as simple but unique typography with a specially created corporate font.

Responsible at Chesa RosatschMichael Stutz (owner of Gastgeber 3.0 AG, operating company), Fanny Eisl (marketing), Rahel Meyer (hotelier & host). Responsible at AllinkDavid Zangger (Creative Director, Partner), Fabian Schiltknecht (Managing Director), Davide Rossetto (Design Director), Marc Wöltinger (Strategy & Content Director), Simon Zangger (Photo & Film Director), Yuma Greco (Photographer), Lena Nyfeler (Photography Apprentice), Alban Bochsler (Technical Director), Nicolai Spicher (Senior Digital Designer), Nora Pfund (Online Marketing Manager), Johanna Senn (Copywriter), Florin Schweizer (Trainee Content & Online Marketing).