With the lift to the top, on skis to the bottom

Success in marketing is like taking the elevator to the top - continuously, purposefully and upwardly striving. Christian Gut uses this metaphor perfectly to describe the impressive rise of Stöckli Swiss Sports in the elevator pitch. "Stöckli, that's Swiss skiing. It's visible in the factory, it can be experienced and tested in the snow and on the slopes, and it can be proven in racing," says Gut. Under his leadership, the go-to-market strategy of D2C (direct-to-consumer) was perfectly aligned with the fast-growing B2B2C (business-to-business-to-consumer) sector, which strengthened the company internationally and allowed it to gain market share.

The "Marco Odermatt effect": On the trail of the winner

While the lift metaphorically stands for success on the way up, the skis from Stöckli symbolize the rapid and masterful descent. The "Marco Odermatt effect" is a prime example of this. Odermatt, the three-time overall World Cup winner, is not only a figurehead, but also living proof of the top quality of Stöckli skis. "Last March, Marco Odermatt won the overall World Cup for the third time in a row, and we celebrated this with a triple campaign," explains Gut. A guerrilla marketing campaign in Times Square in New York not only attracted attention, but also demonstrated the global reach and influence of the brand.

Innovation and sustainability: the Stöckli formula

Stöckli focuses not only on speed and victory, but also on sustainability and innovation. While the skis should enable the perfect descent, the company strives to meet the highest sustainability standards in its production and products. "The focus is on the quality and durability of the products, which fits in with the strategy of Swissness and is sustainable per se," emphasizes Gut. Stöckli is setting new standards with the use of 100 % renewable energy in the Malters factory and an innovative heat accumulator that saves 30% of energy during the manufacturing process.

Customer centricity: the key to success

The perfect departure begins with good preparation and a precise understanding of the customer. "The gut feeling of our consumers is even more important to us than our own gut feeling," explains Gut. Ski tests and factory tours are essential components of the marketing strategy in order to strengthen interaction with customers and offer them an unforgettable experience. This strategy has helped Stöckli to build a strong and loyal customer base.

Who will be "CMO of The Year 2024?"

Christian Gut's outstanding achievements as Chief Sales & Marketing Officer at Stöckli Swiss Sports and his innovative marketing strategies set new standards in the industry. While the lift symbolizes the steady rise in marketing, Stöckli's skis embody the perfection of downhill skiing - fast, elegant and masterful. Who will win the title of "CMO of the Year" 2024 remains exciting until the exclusive award night in the Papiersaal. Until then, Gut shows how a well thought-out and bold marketing strategy can bring long-term success and growth.

Anne Applebaum and Radosław Sikorski received the Hans Ringier Foundation's "European Prize for Political Culture" in Ascona on Saturday. They are honoring "personalities who stand for the free democratic West with heart and soul, both journalistically and politically", according to a statement from the Hans Ringier Foundation. "The life's work of this extraordinary couple encompasses Western thought from the USA to Israel to Poland - the space of freedom from West to East. Anne Applebaum and Radosław Sikorski embody democracy and an open society, as well as the will to defend and promote these values. The two personalities deserve the thanks of all freedom-loving citizens for their journalistic and political work," commented Frank A. Meyer, President of the Hans Ringier Foundation, on the choice of this year's award winners.

Christian Lindner, German Federal Minister of Finance, paid tribute to the two prizewinners in his laudatory speech: "Anne Applebaum and Radosław Sikorski are shaping the debates of our time and therefore also the political culture in Europe. Authoritarian forces are currently seeking to undermine the liberal order with lies and even open violence. Applebaum and Sikorski derive ways of asserting freedom from their deep understanding of Soviet oppression at home and imperialism abroad. They are standard-bearers of the free world. For this, they deserve the European Prize for Political Culture 2024, our thanks and our great respect."

The award ceremony took place at the traditional "Dîner Républicain", which is held every year at the invitation of Frank A. Meyer at the "Castello del Sole" hotel in Ascona.

Endowed with 50,000 euros "European Prize for Political Culture" from the Hans Ringier Foundation is being awarded for the 18th time and has previously gone to Jean-Claude Juncker, Boris Tadić, Jürgen Habermas, Pascal Lamy, Jean-Claude Trichet, Hans-Dietrich Genscher, Donald Tusk, Wolfgang Schäuble, Heinrich August Winkler, Mario Draghi, Frank-Walter Steinmeier, Margrethe Vestager, Sir Christopher Munro Clark, Zuzana Caputová, Peter Sloterdijk, Kaja Kallas and Alexei Nawalny.

The Audience Award has been presented since 2003 as an additional special award as part of the Swiss Packaging Awards, which the Swiss Packaging Institute SVI will host for the 56th time in 2024. In this award, the public decides who wins, not the jury. Voting has been possible online since Thursday. This time there are 14 packages to choose from. The main sponsor of the audience award is the Empack packaging trade fair.

The Swiss Packaging Award is the flagship of the Swiss packaging industry and is intended to reflect the creativity and innovative strength of the Swiss packaging industry. The winners also receive a ticket to take part in the international packaging competition "World Star Award".

37 innovative packaging solutions were submitted this year, including six entries for the Young Talent Award. In the six main categories, sustainability is ahead of all others with 20 entries and shows how intensively packaging companies are working on developing sustainable packaging solutions that meet consumer requirements and political guidelines. The judging will take place on September 10 and the award ceremony on October 17.

The new school year starts on Monday in most districts of Aargau. This is a big step not only for the first graders, but also for the kindergarten children. After a certain introductory period, they face the challenge of making their own way from home to kindergarten.

To achieve this, they are supported by police officers. Members of the Aargau regional police force regularly visit schools and kindergartens. They show them how to cross the road safely. "Wait, wait, wait, run", explains Roger Schneider from Repol Zurzibiet.

Comic by Globi illustrator

In many of the 50 or so participating municipalities, children and parents received a school route comic - together with the timetable - before the summer vacations, drawn by Zurich Globi illustrator Samuel Glättli. "It explains, for example, that the safest and not the fastest route should be chosen," says Schneider.

Once the kindergarteners have completed their traffic lessons - after the start of the school year - there is another highlight: the traffic instructors present them with a magnetic illuminated medal with the words "I can do this. I walk on foot".

"This can be attached to the luminous ribbon or the luminous vest," says Schneider. And it should also motivate the children to walk to school on their own.

20,000 children reached annually

Following the launch in the Baden region, the municipalities in the neighboring district of Zurzach have also been involved in the campaign for some time. Together with the municipality of Köniz BE and three municipalities in the canton of St. Gallen, according to the website Icandothat.ch The campaign reaches around 20,000 children every year. (SDA/swi)

The increasing networking of OT (operational technology) and IT is creating a complex, dynamic environment that is susceptible to cyberattacks. Legacy systems, growing attack surfaces and an overstretched workforce are exacerbating the problem. At the same time, AI as a new technology will further improve the operation of industrial networks. "Operational technologies, and the industrial network in particular, have become a key differentiator for organizations globally," says Vikas Butaney, SVP/GM, Cisco Networking - SD-WAN, Multicloud and Industrial IoT. "IT and OT leaders recognize that strengthening their OT security is critical to driving business resilience, improving efficiency and preparing for the next wave of AI innovation."

Cybersecurity regulations in OT "extremely important"

According to the "State of Industrial Networking Report" study by Cisco, 89% of respondents consider compliance with cyber security regulations in OT to be very or extremely important. This shows that CIOs are increasingly aware that the greatest vulnerabilities lie in their operational infrastructure. At the same time, 92 percent of managers recognize the benefits of a uniform cybersecurity solution for OT and IT networks. 

However, many companies are still a long way from comprehensive collaboration. For example, 41 percent of respondents report that their OT and IT teams work independently of each other. However, a unified approach can lead to greater cyber security (39 %), more efficiency (32 %) and more monitoring options (29 %). 48% of respondents believe AI is the technological advancement that will have the greatest impact on industrial networks in the next five years. Accordingly, AI will be a high priority for spending on automating tasks, improving network performance and providing predictions. At the same time, 49 percent expect AI to improve network management for IT and OT.

The most important lessons learned from the study

• Prioritization of cyber security in OT: Companies that integrate cyber security into their industrial network strategy will need less effort, time and money to defend against attacks. They can invest more resources in developing OT as a platform for innovation and growth.
• Improved collaboration between IT and OT: The required technologies and knowledge are increasingly overlapping between OT and IT. Teams can therefore no longer work in isolation. Comprehensive organizational processes and uniform technological solutions are needed to optimize and protect data and systems.
• AI as a competitive advantage: Innovative companies are using AI in OT to manufacture high-quality products faster. They can also use it to optimize efficiency, use data, support employees, protect themselves against cyberattacks and stay one step ahead of the competition.

Source: Cisco

This article originally appeared on m-q.ch - https://www.m-q.ch/de/ot-sicherheit-ist-eine-top-prioritaet-fuer-cios/

After various successful joint projects, founding the agency was the logical next step, the founders write in a press release. Among other things, they were responsible for the Fairbruary campaign for Fairtrade Germany, which reportedly generated 500 million contacts within one month, or the Awareness campaign for GummiLove responsible.

Especially in economically challenging times, outstanding ideas are a strong lever for successful communication. This is where Normal the greatest added value for its own clients. The new agency offers "the experience and expertise of a large agency in the format of a speedboat", the statement continues. The agency, based in Zurich's Kreis 5 district, works for brands from Switzerland, Germany and Liechtenstein.

Many years of experience and (gaming) skills 

Before Normal, Martin Arnold worked for 19 years as a copywriter, creative director and creative director at agencies such as Wirz, Spillmann/Felser/Leo Burnett, Walker, Rod in Zurich and at AKQA in New York. He has worked for brands such as Google, Switzerland Tourism and BAG Love Life, won various international awards and received an entry in the Gunn Report. The former ADC Europe juror cites the successful completion of the video game "Sekiro", which is considered extremely difficult, as a further milestone.

Sven Loskill has spent 25 years as a flash designer, art and creative director helping consumer goods manufacturers, industrial clients, publishers and all German premium car brands to create interactive online highlights. He has worked for Scholz & Friends, InterOne, Fork Unstable Media, Sapient Nitro and Jung von Matt/Next, among others. At the Cannes Lions he has already been awarded in all colors.

The fact that the labor market is changing and employers are being called upon to come up with new working models to meet the increased demands of the workforce is hardly news anymore. Marketagent's labor market compass shows where to start. Since the beginning of the year, the digital market and opinion research institute has been surveying employees from Switzerland on the current mood on the labor market, not only taking a close look at domestic employees, but also highlighting preferences from the entire DACH region.

A total of 3,737 employees from the first half of 2024 provide an insight into where their priorities lie in their professional lives and what role the much-cited buzzwords "work-life balance", "home office" or the "four-day week" actually play in their desired scenario.

The formula for the dream job

A good salary, flexible working hours far from full-time, extensive home office - this is roughly what the perfect job could sound like. The latest data from Marketagent shows that in reality, employees' priorities are more diverse than these platitudes.

Does fair pay play a significant role in the job? Yes - in Switzerland and Austria even significantly higher than in Germany (Switzerland: 67% vs. Austria: 65% vs. Germany: 59%). A not insignificant proportion would also be happy with a flexible working time model, with the Swiss in particular standing out with 47% (compared to 42% in Germany and 39% in Austria). But: "A fulfilling working day is multi-faceted. In addition to an attractive salary, a good working atmosphere, flexible working hours, job security and appreciation turn out to be key drivers when looking for a job and leave supposedly decisive framework conditions such as the option to work from home or the much-discussed four-day week far behind at the end of the day," emphasizes Thomas Schwabl, founder of Marketagent Switzerland. "In terms of employee retention and satisfaction, employers are therefore called upon to master the important balancing act between attractive cornerstones and these essential feel-good aspects."

New dynamics in the labor market

The labor market has become noticeably more dynamic in recent years. The public debate about a reduction in working hours has been fueled time and again, and not entirely without reason. After all, the Swiss would like to work an average of 34.5 hours.

"Goodbye to the 40-hour week" is not only the motto in Switzerland, but also in the two neighboring countries. While Austrians would prefer a workload of 33.5 hours, the average for Germans is the lowest in the three-country comparison, with a desired working time of 31.7 hours. If their job allowed it, they would work around 41% of these hours from home. The preferred proportion of remote work is only higher in Switzerland with 44% (vs. 37% in Austria).

Furthermore, work-life balance is increasingly becoming a key issue in today's fast-paced working world. When faced with a direct choice, the majority of Swiss respondents clearly prefer a work-life balance (78%) to a career (22%). Work-life balance is therefore not just a fashionable buzzword, but a fundamental aspect of modern working culture. It is therefore important for employers to enable such a balance without jeopardizing operational goals.

High satisfaction does not prevent job changes

A look at the satisfaction levels in the current job allows employers to breathe a sigh of relief. After all, 78% of Swiss employees state that they are very or fairly satisfied in their job. In Austria and Germany, the figure is even slightly higher at 83% and 79% respectively. However, the fact that companies cannot rest on their laurels and that competition for the most talented people remains high is shown by the high willingness of employees to change jobs. In Switzerland, no less than 41% feel the desire for a career change, even though at 45% they perceive their chances on the labor market far less positively than Germans (67%) and Austrians (64%). However, one reason for this is probably the considerable jump in salary that they expect with a new job, which they put at 31% (compared to 28% in Austria and 25% in Germany). In the "war for talent", it is therefore still important to set the right incentives.

Study profile

• Client: In-house study in Switzerland
• Method: Mobile research tool via smartphone app
• Survey period: 1.1.2024 - 30.6.2024
• Sample size: 638 net interviews
• Core target group: Self-employed professionals aged between 18 and 69 from Switzerland
• Quota control: Sample representative of the working population I weighted according to the working population in Switzerland

Jan De Schepper has achieved impressive successes since joining Swissquote in 2015 and has played a key role in shaping the company. First as Marketing Director and since 2019 as Chief Sales and Marketing Officer, he has transformed the Swissquote brand. Under his leadership as CMO, Swissquote developed from a leading Swiss online banking and trading platform into the country's first digital universal bank. "The nomination makes me extremely proud, as it is recognition of our successful business and marketing strategy," says De Schepper.

The significance of the "CMO of the Year" title

The election of the "CMO of the Year" emphasizes the growing importance of marketing in the Swiss economy. With the increasing relevance of digitalization, sustainability and the meaningfulness of products and services, the role of the Chief Marketing Officer has changed. The "CMO of the Year" serves as a role model and inspiration for the industry and motivates future professionals. This year, five candidates are in the running: Joséphine Chamoulaud from Smile, Jan De Schepper from Swissquote, Christian Gut from Stöckli Swiss Sports, Nathalie Noël from V-Zug and Saskia von Moos from Intelligent Food.

Innovative strength and customer focus

Under the leadership of De Schepper, Swissquote has introduced innovative products and services. The cooperation with Stableton to introduce the Morningstar Indexes as a representation of the Unicorn Index is a globally unique private market product. Swissquote also offers comprehensive access to crypto assets. "Swissquote is like an elevator to the top. Our innovative and secure platforms enable our clients to achieve their goals faster and better," explains De Schepper. This innovative strength is also reflected in strong customer growth and an increase in turnover of over 30 %.

Sustainability and purpose as core values

Sustainability is a central component of Swissquote's corporate philosophy. The company enables investments based on ESG scores and offers comprehensive information on sustainable investing on its website. "Sustainability is very important to us. We have introduced a functionality that allows our clients to filter and select stocks based on sustainability criteria," explains De Schepper. This functionality allows customers to evaluate companies based on their environmental footprint, social responsibility and governance and optimize their portfolio accordingly. In addition, Swissquote has partnered with a non-profit organization to promote further sustainable activities.

Who will be "CMO of The Year 2024"?

Jan De Schepper's impressive achievements as Chief Sales and Marketing Officer at Swissquote and his innovative approach to marketing set standards in the industry. With a clear focus on customer centricity, innovation and sustainability, he and his team have transformed Swissquote into Switzerland's first digital universal bank. Who will win the title of "CMO of the Year" in 2024 remains exciting until the exclusive award night in the Papiersaal. Until then, De Schepper will show how a successful marketing strategy can have a significant impact on the overall development of a company.

Swisscom Broadcast has been offering customized drone flights as a service for over a year. The collaboration with Nokia Drone Networks now takes the offering to a new level: the so-called Drone-in-a-Box units will improve the broad availability of operationally efficient drone applications for industrial purposes and to ensure public safety. The collaboration will enable the automation of drone operations beyond visual line of sight (BVLOS).

Advantages for various applications

When the drone network is launched, the following three drone services will initially be offered:

• First responder drones in the blue light environment: The use of remote-controlled drones supports the efficiency and effectiveness of blue light organizations. The information gathered from the remote-controlled drones within the first few minutes enables the rapid and coordinated deployment of all emergency services involved. Thanks to sensor-supported aerial reconnaissance of hazards, the safety of first responders on site is increased. The rapid assessment of accident sites, fires or crime scenes increases the speed of deployment, which can save lives.
• Infrastructure inspection: The drone-in-a-box units, which will be distributed throughout Switzerland and connected via the network in future, will improve the safety of people involved in the maintenance of power lines, bridges and buildings. In future, a company with critical infrastructure will be able to simply order a drone when dangerous inspections or inspections that are difficult for people to access are due. Ongoing inspections help to detect and repair damage at an early stage. In this way, companies ensure that their infrastructure is well maintained and that the legal requirements for monitoring critical infrastructure are met. Swisscom Broadcast uses drones from our drone network to fly over infrastructure at intervals specified by the customer, generating detailed image material in the process. This can be used to create a digital twin, for example, if required. Supported by artificial intelligence, it is efficiently determined whether there are significant changes to the infrastructure.
• Strengthening perimeter protection: Geopolitical changes and new technologies may require raising the level of protection of critical infrastructure, production sites, public spaces, prisons, borders and police/military facilities. The perimeter protection solution provided by Swisscom together with partners relies on drones for simple inspection tasks on the ground and in the air. Combined with alarm sensors, the security level of facilities and areas requiring protection can be significantly increased. Automated, drone-based monitoring makes it possible to reduce costs as part of a defined security plan.

Strict regulation of autonomous drone flights

Special drone regulations apply to drone flights that take place outside of direct visual contact. There is a need to minimize risks above (air risk) and below (ground risk). The Federal Office of Civil Aviation (FOCA) monitors operational drone flight activities in Switzerland using the Specific Operations Risk Assessment (SORA) method. Together with Nokia and the responsible regulatory authorities (OFCOM), it ensures that all flight activities comply with the legal framework, particularly with regard to frequency use and flight safety.

Drone flights as a service thanks to cooperation with Nokia

Nokia and Swisscom, two companies with many years of expertise in the area of 4G/5G, are working together to develop the drone infrastructure. Both companies have the know-how and corresponding resources to efficiently implement this project with a national impact. Nokia has extensive expertise in the development and production of high-quality software and hardware and has already gained experience in setting up a drone network in Belgium.

In future, customers will be able to access the drone infrastructure developed and produced in Europe via Swisscom Broadcast and obtain drone services from a single source. From consulting, automated piloting and monitoring of drone flights to secure data storage in Swisscom Data Centers.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/drohnenfluege-as-a-service-von-swisscom-und-nokia/

Delivering content physically to every desired household is often key for non-profit organizations (NPOs) to spread their messages and gain support. However, many NPOs face the challenge of running effective campaigns with limited budgets - and using digitalization for their analogue purposes. The tool "Flyer4Good" from Campaign forum wants to start here. According to the information provided, on the one hand it is intended to enable cost-effective and easy-to-implement flyer campaigns for non-profit organizations. On the other hand, it is a flexible participation and engagement tool that allows the public to get involved and actively participate in important issues from anywhere.

"Flyer4Good offers a unique opportunity to combine digital engagement with analog reach," explains Jérôme Strijbis, initiator of Flyer4Good. Marianne Affolter, Co-Managing Director of Kampagnenforum, adds: "The online solution enables NPOs to deploy their resources more effectively while maximizing their analogue reach."

Simple functionality

Supporters can contribute directly to campaigns with just a few clicks and sponsor flyers for their causes, which are then physically distributed to the public directly in their letterboxes. This enables organizations and committed individuals to spread their messages in an efficient, environmentally friendly and cost-effective way without having to deal with the logistical and financial challenges themselves or identify addresses and target areas.

The digitalswitzerland organization has made it its mission to unite the private sector, the public sector, the academic community and the population of all language regions in Switzerland around a digital agenda. Such an agenda should lead to Switzerland becoming a leading nation in terms of innovation, business location and digital competitiveness. With this in mind, digitalswitzerland invited experts, visionaries, industry pioneers and innovative companies from the public and private sectors as well as academia to the PalaCinema Locarno on August 7 to highlight the revolutionary impact of artificial intelligence on the modern business world. The event focused on three forward-looking questions: How can the Swiss creative tech ecosystem develop? How can Switzerland benefit from the supercomputers in Ticino? Why do the regions need to join forces in the age of AI?

The future of film and the audiovisual arts

Raphaël Brunschwig, Managing Director of the Locarno Film Festival, Andreas Meyer, President of digitalswitzerland, and Stefan Metzger, CEO of digitalswitzerland, opened the event. Stefano Rizzi, Head of the Economic Affairs Department of the Canton of Ticino, and Mauro Silacci, Head of the Finance and Economy Department of the City of Locarno, followed with some introductory words.

Art had a special place in connection with the Locarno Film Festival. Kevin B. Lee, Professor of the Future of Cinema and Audiovisual Arts at the Università della Svizzera italiana (USI), raised questions about the influence of artificial intelligence on art, artists and cinema in particular: How will the importance of cinema develop in the coming years? How does cinema envision its own survival? How are artists using this new technology - and how do audiences classify AI-generated art? His conclusion, inspired by Microsoft's closing words at the 2024 Cannes International Film Festival: Artificial intelligence is not creative - you are. But the "you" defines the value, the degree of acceptance and the reasonable disruption that AI brings with it.

AI and its many facets: from creative tech to the Swiss supercomputer

Marco Zaffalon, Professor at the Dalle Molle Institute for Artificial Intelligence (IDSIA, USI-SUPSI), began by explaining the history of artificial intelligence and its current capabilities and incapabilities. He also addressed the associated problems. He emphasized the importance of collaboration between universities, institutes, politics and industry to develop technologies and capabilities in Switzerland.

Christoph Weckerle from the Zurich Centre for Creative Economies shed light on changes in the use of AI in the cultural sector. According to Weckerle, AI was used to disseminate cultural content - today it is used to produce it. This is leading to changes that are revolutionizing the industry. Switzerland is still underdeveloped in the creative tech sector - Weckerle pointed to a lack of collaboration at all levels. He also emphasized the importance of developing a Swiss strategic agenda for this area. There is still plenty of room for progress. Giulia Lumina, ESG and Sustainability Manager at Andersen Tax and Consulting AG, explained how AI is helping her to achieve her goals.

Maria Grazia Giuffreda, Vice Director of the Swiss Center for Scientific Computing (CSCS), and Michele de Lorenzi, Deputy Director, gave an exclusive insight into the possibilities of the new Ticino center and its supercomputer "Alps", which opens its doors on September 14. The supercomputer will act as a catalyst for technological progress in the fields of artificial intelligence, machine learning and trustworthy infrastructure. Both emphasized the central role of the supercomputer as an element of trust, innovation and collaboration in Switzerland.

Joining forces

The event ended with a panel discussion on how important it is for Swiss regions to join forces in the age of AI and what obstacles need to be overcome. Milena Folletti, Digital Transformation Officer of the Canton of Ticino, Sophie Hundertmark, Consultant for GenAI and Bots, and Marco Zaffalon exchanged views on this topic. The discussion revealed that increased cooperation pools resources, drives innovation and strengthens confidence and Switzerland's global competitiveness. However, obstacles such as regional autonomy, a lack of public-private partnerships and differing legislation are slowing down progress.

The President of the State Council of the Canton of Ticino, Christian Vitta, concluded the discussion with the following topics: the progress that artificial intelligence has made possible in all sectors, the role that Ticino has played in technological innovation and the need for large-scale interregional cooperation.

Source: digitalswitzerland

This article originally appeared on m-q.ch - https://www.m-q.ch/de/zeitalter-der-ki-regionen-muessen-mehr-zusammenarbeiten/

Blank's decision to leave Kuble and found his own company was influenced not only by his desire for a career change, but also by this year's advances in AI tools, which enable even small teams to achieve high output and work efficiently. Blank wrote this in a press release on Thursday.

With Pascal Blank Consulting he now wants to support companies in the planning, implementation and optimization of digital advertising campaigns on social media and search engines. The 33-year-old is also "happy to pass on" his expertise in planning international advertising campaigns, identifying niche target groups and optimizing all steps in the marketing funnel to his clients.

From the fall, he will be teaching a course on "Performance Marketing and AI" at the FHNW in Olten, where students will learn how to use AI tools efficiently for digital advertising campaigns.

Pascal Blank is particularly looking forward to the future collaboration with his partner of many years, Eveline Birrer, who also works as a consultant and designer and recently joined CPLTS as a Creativity Copilot. This collaboration means that, in addition to campaign management, the development of creative can also be offered from a single source.

Further partnerships and mandates are also in the pipeline and will be communicated in the coming weeks, Blank continues.