Peter Richner, Empa: "Replacement of fossil fuels urgently needed".

In an interview, Peter Richner, Deputy Director Empa, talks about our energy future - and the difficulty of "forecasting".

Energy future
Peter Richner comments on the future of energy in Switzerland and emphasizes the need to replace fossil fuels. (Image: Empa)

Mr. Richner, energy scarcity has been one of the dominant topics in recent months - and is likely to continue to occupy us, see for example the continuation of a number of savings measures beyond the heating period. How did Empa manage to get through the winter?

Peter Richner: Thanks to a combination of warm weather and selective savings measures, we were able to reduce energy requirements by a total of 14% between October 2022 and March 2023 compared to the same period of the previous year. And, most importantly for us, we achieved this saving without having to accept any operational restrictions.

How exactly did you achieve this, what measures did you take?

We reduced room temperatures and lighting, eliminated domestic hot water, and consistently eliminated stand-by losses.

And will you continue with these measures? Or even take further steps towards sustainable energy supply?

We will certainly continue to implement the majority of the measures. In addition, we will continue to invest in optimized control of room temperatures, and we will commission a new type of seasonal heat storage system on our campus in Dübendorf this year, which will enable us to achieve further significant savings in heating energy.

The energy transition to a sustainable energy supply is currently on everyone's lips - partly because of the upcoming vote on the Climate and Innovation Act. Everybody involved seems to be passing around different figures that seem to support one point of view or another. Why is there such a "cacophony" of figures - are some simply unable to calculate?

Indeed, the numerous studies published by Empa and many others in recent months and years appear contradictory at first glance. However, it is important to note that they are only ever concerned with examining the results or consequences of certain decisions and actions, in the sense of an "IF-THEN". These are therefore possible scenarios - and not forecasts that would claim to accurately describe conditions in 2040 or 2050.

The assumptions underlying a study are therefore quite decisive for the results. Logically, these look different if, for example, one study assumes full exploitation of the potential for renewable energy in Switzerland - i.e. sun, wind, water and geothermal energy - and another study only partially activates this potential.

A good example of this is the work of Andreas Züttel and his colleagues, in which they investigated what it would mean if Switzerland wanted to cover 100% of its energy needs at all times through domestic production - in other words, if it were completely self-sufficient in energy. This is a situation that has not existed since at least the industrialization that began in the second half of the 19th century. The analysis shows that complete energy self-sufficiency would only be achievable at exorbitantly high costs in combination with massive interventions in our environment. In this respect, the study confirms the correctness of Switzerland's current strategy, which aims at a mix of energy efficiency, expansion of renewable energies in Switzerland, integration into the European power grid and global trade in renewable energy.

So that means the different costs simply depend on what you include in the "total bill" for the energy transition?

In addition to technical feasibility, costs naturally play a major role in all studies on the transformation of the energy system. Here, too, one has to look closely at each work, since there is no universally accepted definition of the "energy system". In addition, a distinction must be made between what are effective additional costs and what costs in the form of maintenance and replacement investments must be borne in any case - in other words, even without transforming our energy system. For example, the currently much quoted study by "Swiss Banking" mentions total costs of CHF 387 billion, of which 58%, i.e. CHF 225 billion, are replacement investments. Alone 35% of the total costs are incurred for the initial purchase of electric vehicles by private individuals. However, these are largely not additional costs, since in the period up to 2050 the entire vehicle fleet would be replaced at least once anyway and the costs of electric vehicles and internal combustion vehicles are constantly converging.

With all the differences in the various studies and models - where is there agreement, what is currently considered certain?

Everyone agrees that a complete replacement of fossil fuels is necessary. And this must be done as quickly as possible in order to keep the damage caused by global warming within acceptable limits. Furthermore, security of supply is insufficient due to the current high dependence on imports from partially critical regions.

The switch to renewable energies is associated with a strong electrification in building heating systems and in mobility, which at the same time leads to a large gain in energy efficiency: Both a heat pump and an electric motor are about three times more efficient than a boiler or a combustion engine. This leads to a reduction in primary energy demand, but at the same time to greater demand for electricity.

Covering them, especially in winter, is probably the biggest challenge to master. There is not THE right solution for this, but rather a multitude of variants. If one analyzes the various transformation paths, it is striking that they hardly differ in terms of the measures to be taken in the next few years: We need to significantly improve energy efficiency in all areas (buildings, mobility, industrial processes) and massively expand domestic renewable energy capacities. It is only in the second phase from 2030/2035 that there is a differentiation between the various scenarios, which differ primarily in the degree of self-sufficiency and the mix of technologies used.

Given the urgency and the magnitude of the challenge, it would therefore be appropriate to place more emphasis on the consistent implementation of the first steps we need to take in the next two to five years. We have used the last 15 years poorly, instead focusing discussions on describing the state of affairs in 2050 as accurately as possible. While this is certainly important, it should not prevent us from doing what is needed NOW - and what is also widely agreed upon.

What do you mean - "the last 15 years badly used"? What have we missed in Switzerland during this time?

A good example is the expansion of photovoltaic systems. The prices for PV modules have been falling exponentially for many years, between 2010 and 2020 by a factor of about 10! Parallel to this, the amount of installed PV capacity is increasing globally on a similar scale. Looking at the situation in Switzerland, however, it is noticeable that the addition of new capacity stagnated or even declined from 2013 onwards and only started to grow again from 2019 onwards. If the Swiss PV market had instead developed in parallel with the global market, the installed capacity in Switzerland would already be many times higher today. As a result, domestic electricity production would be correspondingly higher, and the manufacturing sector would also have developed accordingly during this period and would have significantly larger installation capacities today. This would put us in a much better position today in terms of electricity supply security.

How did this stagnation in the PV sector come about?

Actually, after Fukushima and Switzerland's turning away from nuclear technology, one would have expected that the expansion of alternative technologies at home would have been given high priority. This was obviously not the case. For too long, the focus was on an import strategy on the electricity side, even though it quickly became clear that our neighboring countries face similar challenges, especially in winter, and that concluding an electricity agreement with the EU is proving very difficult.

One more question about security of supply - this has been a high priority, and not just since the war in Ukraine. In order to achieve this, do we have to "produce" all our energy in Switzerland, i.e. become self-sufficient?

Once again, complete self-sufficiency makes neither economic nor ecological sense; the price is simply too high. It is also not part of Switzerland's energy strategy. Switzerland has not been self-sufficient in energy since industrialization; the same is true for many other aspects such as food, medicines, etc. It is much more important to build a resilient supply system based on strong domestic production with water, sun and possibly wind and geothermal energy with appropriate storage facilities. This is supplemented by the import of renewable energy, if necessary in the form of synthetic energy carriers such as hydrogen and methane, which can certainly be produced in areas far away from Switzerland. After all, there is an abundance of renewable energy there. However, two aspects are important: The sources of supply must be diversified so as not to become critically dependent on individual countries or regions of the world. And Switzerland needs to be well integrated into the European energy network. In the future, this will include not only electricity, but probably also hydrogen and synthetic methane. If we have no access or only limited access, our security of supply will be in question.

More information: Empa

This article originally appeared on m-q.ch - https://www.m-q.ch/de/peter-richner-empa-ersatz-fossiler-energietraeger-dringend-noetig/

SAP honors companies with the "SAP Quality Awards

On April 27, SAP presented the SAP Quality Awards 2023 in Switzerland, honoring the most successful implementations of SAP applications in three categories: Business Transformation, Cloud Transformation, and Sustainability. Among the award winners is also renowned measurement technology company.

SAP Quality Awards
SAP Quality Awards 2023: the winners from Switzerland. (Image: SAP Switzerland)

Every year since 2008, SAP Switzerland has presented the Quality Award to customers who stand out with outstanding performance in the planning and execution of implementation projects. Successful SAP implementations demonstrate not only project planning at a high level of quality, but also a focus on fast and cost-effective implementations close to the SAP standard.

Quality Awards recognize exceptional performance

The projects are evaluated by a jury with the help of ten quality principles recommended by SAP, the observance of which promises better results in the implementation of standard software. The aim is to achieve project results that generate measurable added value and meet the demand for short implementation cycles and rapid value creation. The Quality Awards recognize SAP customers who demonstrate exceptional performance. At the same time, the awards foster the emergence of a community of "thought leaders" in which collaboration with customers and partners is strengthened.

Quality Awards for 13 projects in 3 categories

To determine the best projects of the past year for the SAP Quality Awards 2023, the SAP Quality Management Switzerland team again evaluated a large number of successfully completed SAP projects. This year, SAP Switzerland presented awards in three categories, including the "Sustainability" category for the first time.

  • The category "Business Transformation" includes large projects with more than 500 users, a project duration of more than 6 months and an effort of more than 900 person-days.
  • In the category "Cloud Transformation" large-scale projects are evaluated with the same requirements as the business transformation projects, but the focus is on the transformation of cloud solutions.
  • In the category "Sustainability" awards are given to projects that use one or more solutions from the SAP sustainability portfolio. In addition, measurable impacts on at least one of the United Nations' 17 Sustainable Development Goals must be demonstrated.

In each category, one main winner and other winners were honored with an award. A total of 13 projects from companies operating in Switzerland were honored this year, whose projects met the award requirements to a particularly high degree.

Award winner in the "Business Transformation" category

As the main winner, the jury has chosen the Cantonal Hospital St. Gallen chosen. His SAP S/4HANA business transformation project, one of the largest hospital projects in Switzerland, had the goal of consolidating five independent companies from the hospital network on a new system environment. An important factor in the project was the harmonization and standardization of processes and master data. The jury was impressed by the handling of the complex technical and organizational dependencies as well as the necessary safeguarding of the availability requirements of an acute hospital operation. The Cantonal Hospital of St. Gallen was supported in this major project by implementation partner Swisscom.

Through an outstanding SAP S/4HANA on-premise implementation, also earned an award:

  • Buhler, an internationally active Swiss technology group, implemented a comprehensive SAP S/4HANA project that was additionally integrated with other SAP solutions. The implementation partner was Swisscom.
  • The Coop Cooperative converted its two SAP Retail core systems to SAP S/4HANA. Project partners were SAP Switzerland, SNP and retailsolutions.
  • The Helsana Insurances realized a migration of the existing SAP landscape to the new SAP S/4HANA environment on Azure. The project was supported by NTT Data Business Solutions.
  • The internationally active tobacco group JT International created the prerequisite for end-to-end cash flow hedging with the SAP application Trade Platform Integration in order to hedge payment flows against the risk of (currency) fluctuations. The implementation partner was PwC Switzerland.
  • The Canton Basel-Country realized a comprehensive renewal of the system landscape. This includes a transformation to SAP S/4HANA as well as the commissioning of further SAP solutions. The consulting firm NOVO Business Consultants supported this project.
  • The University Hospital Basel migrated its existing SAP solution to SAP S/4HANA together with Swisscom to lay the foundation for future digitization projects.
  • Another customer project, which must not be named, also received an award.

Award winner in the "Cloud Transformation" category

The main winner in this category is the Swiss Kistler Instrumente Group, pioneer and global market leader in dynamic measurement technology. This cloud transformation project involved the implementation of SAP Commerce Cloud, SAP Business Technology Platform and SAP Variant Configuration and Pricing. With the associated renewal of all relevant technical platforms, Kistler is fundamentally realigning the digital customer journey. The jury was particularly impressed by the change management approach chosen. The measurable business improvements achieved after just a few months of operation also impressed. Sybit supported and accompanied this project as an implementation partner.

Other winners in the "Cloud Transformation" category are:

  • The railroad company BLS together with SAP Switzerland, has implemented several components of SAP SuccessFactors to standardize, simplify and optimize HR processes.
  • Roche Diagnostics intends to break new ground in the healthcare sector by offering digital products and services with the implementation of the SAP Subscription Billing and SAP Entitlement Management solutions. This project was supported by implementation partners Accenture and SAP Switzerland.

Award winner in the "Sustainability" category

The main winner in the sustainability segment is called Clariant International. The global specialty chemicals company has implemented a project to automatically calculate the CO2 footprint of products as well as to simulate and predict them in a supportive manner. This enables the Swiss global corporation to identify CO2 reduction potential and forecast future CO2 emissions, as well as using the predictions to calculate its own CO2 reduction obligations. The jury was convinced by the great innovative strength in the field of sustainability and the lighthouse character of this project for other companies. The NDC Group advised Clariant on this project.

Also receiving a "Sustainability" award were JT International: With the implementation of the SAP Business Integrity Screening solution, the tobacco group has created the possibility to screen and monitor business partners using economic and trade-related sanction information. SAP Switzerland supported the project during implementation.

Source: SAP Switzerland

This article originally appeared on m-q.ch - https://www.m-q.ch/de/sap-zeichnet-unternehmen-mit-den-sap-quality-awards-aus/

Suva records over 10 '000 crashes on construction sites annually

Falls from heights are one of the greatest risks of accidents on construction sites and in industry and trade. Every year, more than 10,000 people fall at work in companies insured by Suva. On World Day for Safety and Health at Work, the insurer is once again reminding people of the vital rules.

Accident prevention
Construction sites remain "accident-prone": over 10,000 fall accidents occur there every year. (Image: Suva)

A look at the accident statistics shows: The risk of having an accident at work has fallen by 13% over the past ten years. However, the number of fall accidents has stagnated at a high level. And 10,500 people still fall from height at work every year. This means that falls from a height remain one of the biggest accident hazards on construction sites and in trade and industry. Compared to other types of accidents, people are more likely to suffer serious or even fatal injuries in falls from a height. Last year, for example, there were several serious and fatal accidents in which people fell through fiber cement roofs. On World Day for Safety and Health at Work on April 28, Suva is reminding people to observe these vital rules. 

Even falls from low heights are dangerous

What is often underestimated: Falls from lower heights can also have dramatic consequences. In Suva-insured companies, almost 100 of the 5,500 occupational accidents involving ladders each year result in disability. Three of these end fatally. "Nearly one in three occupational accidents that result in permanent damage or death is a fall accident," says André Meier, head of Suva's Occupational Safety and Health Department. That's why adherence to life-saving rules is so important. This is how two-thirds of all serious and fatal accidents can be avoided. Knowledge about these rules is available, but a sustainable prevention culture is sometimes lacking in companies. "In a functioning prevention culture, all employees take their responsibility for safe and healthy work seriously and have the courage to say stop when danger arises," says André Meier. Only when the danger has been eliminated should work continue.

Suva supports companies in developing a culture of prevention and has various Information resources  and Prevention modules on the topics of occupational safety and health protection in the offer. 

Eight vital rules for building construction

  1. We secure fall edges from a fall height of 2 m.
  2. We secure floor openings immediately.
  3. We operate cranes in accordance with regulations and safely attach loads.
  4. We work from a fall height of 3 m only with facade scaffolding.
  5. We check the scaffolds on a daily basis.
  6. We create safe access routes to all workstations.
  7. We wear the personal protective equipment.
  8. We secure trenches and excavations from a depth of 1.5 m.

Source: Suva

This article originally appeared on m-q.ch - https://www.m-q.ch/de/suva-verzeichnet-jaehrlich-ueber-10-000-abstuerze-auf-baustellen/

Stuiq develops new mobility brand for Mobility

Stuiq built a new brand for the client Mobility: with naming, purpose, corporate design, website and campaign - the result: i&any. Switzerland's first ridepooling.

i&anyWhy not share a ride service when you have the same destination. With an app, passengers simply book their ride. Just like you know it from other ridehailing services. They are picked up where they are or at defined stopping points, but they are always nearby. An intelligent algorithm processes all ride requests and bundles similar routes to ensure optimum capacity utilization.

As Mobility's lead agency, Stuiq developed the branding together with Mobility's innovation team: Naming, Purpose and Corporate Design. As a corporate start-up of the Mobility cooperative, i&any is a new ridepooling service. For the time being, it will only be available at night in Zurich - but if it is successful, other use cases will follow soon. Campaigning starts at the same time as the brand launch. Awareness of the new brand is being created primarily via online and social channels, while at the same time sensitizing people to the new, sensible and social way of getting around.

 

 

 

Process management (BPM) continues to gain importance

A new study by the Institute for Business Informatics at the ZHAW School of Management and Law with the cooperation of the BOC Group proves: Business Process Management (BPM) is becoming increasingly relevant in companies.

BPM Study ZHAW BOC
The Institute of Information Systems at the ZHAW School of Management and Law, together with BOC Group, has published a new study on process management (Business Process Management BPM). (Image: Unsplash.com)

A study conducted by the ZHAW and the BOC Group entitled "Business Process Management Study 20232 examined the importance of process management in companies. It is based on a survey of over 300 companies from a wide range of sectors and sizes and looks at the status quo, developments over the last 11 years and future trends. While BPM was still considered a "modern management discipline" over ten years ago, it is now an integral part of companies of all sizes and in all sectors. The study not only examines the classic objectives of process management such as optimization, but also other scenarios such as quality management, ICS, compliance, digitalization and customer orientation, which are increasingly associated with BPM.

The respondents see the lack of resources and personnel as the greatest challenge in the area of BPM. Another important aspect is the acceptance of BPM in the company. According to the study, there is still room for improvement here. Despite these challenges, the forecasts for the future are promising. More than 68 percent of respondents are convinced that BPM will have increased or greatly increased relevance in companies in the future. The study also shows that companies are increasingly using tools specialized in process management or database-based graphical modeling tools. One example of this is the BPM suite ADONIS from the BOC Group. This company develops and sells just such state-of-the-art enterprise modeling software in the areas of GPM, EAM and GRC for effective and comprehensive enterprise management in the digital age.

The study shows that BPM has grown from a marginal discipline to a central, stable component of companies. Companies that successfully implement BPM can thus actively meet the complex and dynamic conditions of our time and achieve competitive advantages.

Interested parties can download the complete Download BPM study here free of charge, to get an even more comprehensive picture of the state, developments and future of BPM.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/prozessmanagement-bpm-gewinnt-weiter-an-bedeutung/

MetaDesign positions SIG on its way to a sustainable future

SIG, global supplier of packaging systems and solutions, is making the brand fit for the future: with a new brand experience by MetaDesign, the focus is on sustainability.

SIG sustainableIt's no secret: the world's population is growing and needs safe and affordable food, while at the same time reducing its consumption of CO2 and plastic. As a leading global provider of packaging systems and solutions, SIG has the vision not only to change its customers' business for the better, but also to be a sustainability leader. On the occasion of the acquisition of Scholle
IPN and Evergreen Asia assisted MetaDesign SIG with the repositioning.

To kick off the strategic collaboration, MetaDesign translated SIG's ambitious vision into the leitmotif "for better" and a corresponding narrative. "for better" is intended to describe the claim to develop the most sustainable packaging. Furthermore, "for better" inspires SIG to deliver innovative and flexible solutions, to do pioneering work and to contribute to changing the business of SIG customers for the better.

New brand experience

On this strategic basis, MetaDesign has created a brand experience that brings the SIG journey to life in the sense of "for better". It tells the story of makers who never stand still. Of innovative ideas that start with a scribble. And of speed and dynamism, because sustainability is an absolute urgency for the planet and for us humans. At the same time, SIG is creating something distinctive in an environment dominated by technology and precision. The essential element of the experience is the digital experience, which is simply structured, can be quickly and flexibly adapted to changing user behavior thanks to its modularity, and is at the same time expected to be barrier-free. Spatial branding for tradeshows and office environments, on the other hand, live sustainability through easily scalable concepts in combination with sustainable materials.

However, the real flagship of the new brand experience is the packaging itself, together with the new, harmonized packaging design across all product families. In addition, a so-called "Explosion View" in 3D makes the two most important, but from the outside invisible drivers of sustainability - number of layers and materials used - easily visible.

MetaDesign positions SIG on its way to a sustainable future

SIG, global supplier of packaging systems and solutions, is making the brand fit for the future: with a new brand experience by MetaDesign, the focus is on sustainability.

SIG sustainableIt's no secret: the world's population is growing and needs safe and affordable food, while at the same time reducing its consumption of CO2 and plastic. As a leading global provider of packaging systems and solutions, SIG has the vision not only to change its customers' business for the better, but also to be a sustainability leader. On the occasion of the acquisition of Scholle
IPN and Evergreen Asia assisted MetaDesign SIG with the repositioning.

To kick off the strategic collaboration, MetaDesign translated SIG's ambitious vision into the leitmotif "for better" and a corresponding narrative. "for better" is intended to describe the claim to develop the most sustainable packaging. Furthermore, "for better" inspires SIG to deliver innovative and flexible solutions, to do pioneering work and to contribute to changing the business of SIG customers for the better.

New brand experience

On this strategic basis, MetaDesign has created a brand experience that brings the SIG journey to life in the sense of "for better". It tells the story of makers who never stand still. Of innovative ideas that start with a scribble. And of speed and dynamism, because sustainability is an absolute urgency for the planet and for us humans. At the same time, SIG is creating something distinctive in an environment dominated by technology and precision. The essential element of the experience is the digital experience, which is simply structured, can be quickly and flexibly adapted to changing user behavior thanks to its modularity, and is at the same time expected to be barrier-free. Spatial branding for tradeshows and office environments, on the other hand, live sustainability through easily scalable concepts in combination with sustainable materials.

However, the real flagship of the new brand experience is the packaging itself, together with the new, harmonized packaging design across all product families. In addition, a so-called "Explosion View" in 3D makes the two most important, but from the outside invisible drivers of sustainability - number of layers and materials used - easily visible.

Planted: Now comes the vegan bratwurst

Just in time for the start of barbecue season, Swiss foodtech startup Planted is launching its first plant-based sausage. It consists of six natural ingredients and saves 71 percent CO2 and 79 percent water, according to Planted.

Planted bratwurstPlanted is expanding its barbecue range with Planted Bratwurst, its first plant-based sausage. It is designed to be a more sustainable and healthier alternative to traditional grilling, the company says. With six natural ingredients, it is the cleanest sausage on the market, it says, and contains 76 percent less saturated fat and 18 percent less salt, but 36 percent more protein than an animal-based bratwurst.

An additional fermentation step in the manufacturing process developed by Planted gives the product its flavor. In this way, the start-up is keeping up with the times, as more and more people want to eat more sustainably and reduce their consumption of animal meat.
reduce. The wishes of consumers are an important driver for Planted in the development of new products. The sausage is available exclusively at Coop and in the Planted webshop in two flavors for 5.95 Swiss francs RRP (two 90-gram sausages).

These are the "Swiss Top Brands 2023

In the market research study "Trusted Brand 2023," Reader's Digest examined which brands convey the most credible messages and how the global political situation affects purchasing behavior.

Trusted Brand
Image: Alex Shute; Unsplash.

Brands that fulfill their value proposition maintain their position even in times of uncertainty. In the brand study "Trusted Brand 2023," Reader's Digest examined who has successfully defended its top rank and how the global political and economic situation is affecting purchasing behavior.

The figures show a need for consistency. In no less than 18 product categories, the winning brands are the same as last year: VW (automobiles), Raiffeisen Bank (banks/financial services), Ricola (candies), Nivea (shower gel as well as cosmetics), Miele (household/kitchen appliances), Amplifon (hearing aid manufacturer), CSS (health insurance), Emmi (dairy products), Voltaren (muscle and joint complaints), Similasan (natural remedies), Fielmann (optician/eyeglass brands), Lindt & Sprüngli (chocolate), Ticino (Swiss vacation regions/locations), Qualipet (pet supplies/pet food), V-Love (vegan/vegetarian products), Die Mobiliar (insurance) and Burgerstein (vitamin products). In eleven product categories, even the order of the top three brands remained unchanged (sweets, shower gel, hearing aid manufacturers, health insurance companies, dairy products, natural remedies/homeopathy, optician/eyewear brands, chocolate, Swiss vacation regions/locations, insurance companies, vitamin products).

Only in two categories do challengers advance

Only in two categories do challengers rise to the top: Jumbo (624 mentions) overtakes Coop Bau+Hobby (225 votes) in the construction and hobby markets, and NeoCitran (262 mentions) replaces last year's winner Vicks (227 votes) in cough and cold remedies.

The power of some winning brands is particularly clear. Lindt & Sprüngli received the most mentions of all categories in the chocolate category (845 mentions). Second in the chocolate category is Cailler with 293 votes. In the optician/eyewear brands, Fielmann came in with an exceptional 732 mentions, followed by Visilab with 203 votes. Ricola is very well anchored in the candy category with 714 mentions. The challenger Haribo comes in at 334 mentions.

Reader's Digest has closely examined the influence of the world situation on consumer sentiment. No less than 58 percent of respondents are consistent in their buying behavior and said they remain loyal to familiar brands. 55 percent said they are paying more attention to low prices - a sign of caution. Almost half of the study participants (44 percent) were unimpressed by negative headlines. They said they would continue to consume as before. However, 34 percent were cutting back on their purchases.

The top performers in 2023 at a glance

  • Automobiles: VW
  • Banks/Financial Service Providers: Raiffeisen Bank
  • Construction and hobby markets: Jumbo (new category winner)
  • Candy: Ricola
  • Shower gel: Nivea
  • Household/Kitchen Appliances: Miele
  • Hearing aids (manufacturer): Amplifon
  • Cough and cold remedies: Neocitran (new category winner)
  • Cosmetics: Nivea
  • Health insurance companies: CSS
  • Dairy products: Emmi
  • Muscle and joint complaints: Voltaren
  • Natural remedies/homeopathy: Similasan
  • Optician/eyewear brands: Fielmann
  • Chocolate: Lindt & Sprüngli
  • Swiss vacation regions/locations: Ticino
  • Pet Supplies/Pet Food: Qualipet
  • Vegan/vegetarian products: V-Love (Migros)
  • Insurances: The furniture
  • Vitamin products: Burgerstein

About the study: The independent brand study "Trusted Brand" has been conducted by Reader's Digest since 2001 and is one of the largest and best-established consumer studies in Europe. Reader's Digest, together with the Dialego Institute, Aachen, surveyed 2300 consumers in Switzerland.

Swiss Quality Day 2023: The focus on people

On Thursday, May 11, 2023, the next Swiss Quality Day will take place in the Kursaal in Bern. For once, it will not be about "technical" topics around quality, management systems and continuous improvement processes, but about people.

Day of the Swiss
On Swiss Quality Day 2023, the focus is on people. © saq

It is well known: The digital and ecological transformation as well as demographic change pose major challenges for companies. Organizations must adapt and develop new structures in order to remain competitive in this constantly changing environment. For the area of quality, this means that companies must also adapt their processes, products and services to the new requirements. But how can this be done? Which organizational forms, methods and strategies help? Can human capital be kept in focus, or should companies adapt to new leadership approaches and management concepts? And how can companies position themselves as responsible players in order to remain attractive as employers in the competitive market for skilled workers? These are the questions addressed by various speakers at the Swiss Quality Day 2023.

"New Leadership": From an Economic and Sporting Perspective

Prof. Dr. Lukas Scherer, Professor for Organization and Leadership at the Institute for Organization and Leadership (IOL) of the University of Applied Sciences Eastern Switzerland, will start the discussion. He focuses on strategic corporate and organizational development. His presentation will focus on change within organizations. Agile and thinking employees are in demand. But this also brings with it a new expectation of leadership. "New leadership" is in demand, and the speaker will provide various impulses in this regard.

The presentation by Ana Campos, Managing Director of the consulting firm Accenture, is entitled "New Work Needs New Learning. It will address the question of what skills are needed for the new forms of work and how ready companies are in this regard.

Kathrin Lehmann, SRF's soccer expert, then takes up the proverbial ball from the sporting side: "Resilience in business and sport, or: The dance around the corner flag," is the title of her presentation. What elements can business learn from top-level sport? And where do both sectors reach their limits? The speaker will pit business and sport against each other in a playful comparison.

Diversity, error culture and health promotion

The second part of the conference will start with a panel discussion on "Switzerland's best employers: What do they do differently?" This will be followed by three parallel workshops in Open Sessions. In one of these workshops, event partner Shift Switzerland will present examples from the business world of how diversity can be shaped in sustainable project cooperation. The focus will be on both opportunities and risks, as well as on what leadership qualities are required. A second workshop - conducted by Size Consens AG - is dedicated to dealing with mistakes and developing a culture of mistakes in companies. And the third parallel workshop under the aegis of Health Promotion Switzerland will focus on opportunities and challenges in occupational health management in the context of the new world of work.

The authors Mikael Krogerus and Roman Tschäppeler, known for their bestsellers "Small Books for Big Questions" and their columns in "Das Magazin", will close the event. They will humorously present some figures of thought and patterns of action around the topic of "Work Life Skills".

Another item on the program will be the presentation of the Seghezzi Award. This prize will once again be awarded to a person whose thesis deals in an innovative and practice-relevant way with questions and approaches that address the topic of "Integrated Quality Management and Sustainability" in a discipline-specific or cross-disciplinary manner. n

Registrations and further info: www.saq.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/tag-der-schweizer-qualitaet-2023-der-mensch-im-fokus/

From sausage manufacturer to market leader for meat alternatives

In an interview, Godo Röben tells how he made the sausage manufacturer "Rügenwalder Mühle" a pioneer for meat substitute products. He is speaking at this year's Swiss Brand Congress.

Godo Röben
Godo Röben speaks at a symposium. (Image: zVg.)

More and more people are consciously opting for a plant-based diet - for ethical, health or ecological reasons. This also has an impact on the food industry.

As longstanding managing director of the meat processor "Rügenwalder Mühle," Godo Röben implemented the transformation back to a brand. Today, according to its own statements, the company is one of the market leaders for meat alternatives.

Röben will be a guest on stage at the Swiss Brand Congress on June 14 in Zurich. In an interview, he talks in advance about headwinds, gut feelings, and why no industry can afford not to act sustainably anymore.

 

Godo Röben, when did you recognize the "trend" towards plant-based nutrition and how did you react to it? 

Godo Röben: For several years now, there have been many arguments in favor of all of us eating less animal products. The reasons differ into altruistic reasons - avoiding animal suffering - which keeps many people from eating animal products or the effects that the breeding of 150 billion animals have on the climate. But also more selfish reasons like their own health keep many people from continuing to eat so many animals.

 

What resistance - both inside and outside the company - had to be overcome in order to achieve a climate-compatible transformation of the "Rügenwalder Mühle" brand?

Imagine. People have been producing meat and sausage from animals for almost 200 years, and have also settled into a defensive posture there: that the animals are doing well after all, that the climate isn't so bad, and that meat is a piece of life force after all. And then someone - from management - comes along and says that we should rethink these things and that vegan sausage might be a good idea. Then there is already a lot of headwind in a company. You can only calm this headwind with extensive and recurring information. And above all - with success. It's like football. There is no substitute for victories. And it simply helped that we were successful right from the start. But the three years until the start were challenging.

 

What critical brand and communication decisions did you have to make along the way?

Many agencies and also market research were in favor of launching the vegetarian products under their own brand. But my gut told me that it was right to launch the products under Rügenwalder Mühle, because I thought that otherwise the mill would become a "bad bank" - animal products under the mill and the hip, vegan products under another brand. That would have been the end of the wonderful mill in the medium term. In my eyes, it was better that we continue to develop the traditional brand through these modern products.

 

What role does sustainability play in general for today's food brands? In your view, does this primarily affect suppliers of classic animal products or, in the end, does it affect everyone?

What role sustainability plays for brands or companies can be compared to the question of what role breathing plays for life. I'm sure that no market player can afford to ignore the globally valid, sustainable rules of the game anymore. It is now more a question of how sustainable you are and how authentically you implement these goals.

 

How can companies transform themselves in a planned way instead of being surprised by forced disruption? What are the advantages of such an approach?

Every industry, every company knows its "black spots" best. The real way forward is to stop hiding these "black spots" and to address them openly and honestly and then find solutions. Also like we are doing in the animal industry right now: We address the fact that we kill and eat far too many animals, we address the problems that this business model has - climate change, animal suffering, diseases for the consumer - and we then offer better food without animal origin.


Godo Röben is a guest at Swiss Brand Congressthe largest industry meeting for brand decision-makers, service providers and media representatives. At June 14, 2023 the industry meets at The Dolder Grand Hotel Zurich under the motto "Brand Management in Challenge". The content of the congress has been expanded to include the Tech and Digital Stage. 75 speakers, 23 hours of program and numerous well-known brands await the audience. Info under: Brands-congress.ch

Jung von Matt Switzerland creates harmony for Hüsler Nest

Jung von Matt Switzerland supported bed manufacturer Hüsler Nest in a comprehensive transformation to a customer-centric, digitally oriented organization. The result is a sharpened strategic orientation and brand positioning - from a fresh communicative appearance to a stringent web presence.

Hüsler Nest brand identityTogether with the Hüsler Nest team, four Jung-von-Matt companies contributed to a clear alignment of the brand for the next growth phase and thus ensured that the new Hüsler Nest brand identity results in a harmonious whole. And this across all communicative touchpoints, offline as well as online.

Good night, good day

Important steps in the transformation of Hüsler Nest into a digital and customer-centric organization were the clarification of the corporate strategy and the sharpening of the brand positioning. The management consultancy Leap Partners was responsible for the former. The sharpening of the positioning was done in collaboration with Jung von Matt Brand Identity.

Based on this clear strategic roadmap, Jung von Matt Limmat developed Hüsler's communicative appearance. The central idea is "Good night. Good day." This extends the relevance of the brand to the entire day and is based on an unspoken truth that we all know: A good night's sleep starts a better day.

The independent appearance is rounded off through a timeless visual languagePeople and Hüsler Nest products are at the center, and warm light visually announces "good day". Headline subjects for OOH, advertisements and the Hüsler Nest website play with the central idea in different contexts.

The digital implementation of the Hüsler Nest brand experience was realized by Jung von Matt Tech. The result is a harmonious premium weaving experience with smart tools that transports Hüsler's unique brand world harmoniously in the digital space as well.


Responsible at Hüsler Nest: Susanne Erlacher (Head of Marketing), Patrick Egloff (Management). Responsible at Jung von Matt Limmat: Dominique Magnusson, Jacqueline Rufener (Creative Direction), Elif Soysal, Tobias Peters, Brian Rossbach (Text), Ayleen Friedrich (Art Direction), Christian Omlin, Helena Amor (Strategy), Sebastian Kaps (Project Management), Nick Schoberth (Account Direction), Luitgard Hagl (Managing Creative Director, Agency Lead). Responsible at Jung von Matt Brand Identity: Alessandra Bally, Julius Jäger (Strategy). Responsible at Jung von Matt Tech: Vitalli Peters (Art Direction), Emmanuel Denier (Screen Design), Mergime Raci (User Experience), Stefanie Pfeffer (Project Management), Michelle Scholz (Managing Director, Creation & Experience). Responsible at Leap Partners: Mattias Weber (Managing Partner). External partners:inside: Polarwind, Frame Eleven, Gold Interactive, WorldSites, Gango Luege.

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