A modern Chief Information Officer is at the heart of many of a company's transformations today. Against this backdrop, EY Switzerland annually presents the Swiss CIO Award to the best IT managers in Switzerland in collaboration with the CIO platform Confare.
Editorial - September 16, 2020
EY honors Switzerland's best IT managers: From left: Andreas Toggwyler (EY), Konrad Zöschg (CIO of Zurich Airport) and Michael Ghezzo (CONFARE). (Image: EY Switzerland)
Every year, EY Switzerland, in collaboration with the CIO platform Confare, awards the best IT managers in Switzerland. The winners are selected by a jury headed by Andreas Toggwyler, Partner Financial Services, Head of IT Risk and Assurance at EY Switzerland.
This year's winner was Konrad Zöschg, CIO of Zurich Airport. The award jury, chaired by Andreas Toggwyler, Partner Financial Services, Head of IT Risk and Assurance at EY Switzerland, commended him for successfully transforming "a large and complex company operating in a multi-faceted ecosystem. The role of IT plays an important part in the day-to-day operations of the airport to ensure smooth flight and airport operations. Around 400 systems and applications must always be available, function smoothly, interact with each other and be further developed.
Markus Guggenbühler (CIO of Manor AG), Ricardo Nebot (Head of IT at Emmi Switzerland) and Tobias Rölz (Member of Group Management and Head of Market & Digital Services at Komax), were the other winners at yesterday's award ceremony in Zurich. "We received many excellent applications for this year's Swiss CIO Award. Looking through the submissions, we could see a clear trend, with the CIO at the heart of the transformation of many companies, driving change from both a digital and talent perspective," said jury president Toggwyler, commenting on the challenges and focus of the honorees.
One of the larger, independent Swiss consulting firms in the area of business software has reformed. In the future, topsoft Consulting will engage the best expert consultants for various application areas as a firm model.
Editorial - September 15, 2020
The topsoft Consulting team (from left to right): Roger Busch, Marion Schmid, Max Künzli. (Image: www.topsoft.ch)
For 15 years now, the team from topsoft Consulting various large and small companies successfully through different phases of digitization. As a result, the network has an impressive list of references. Companies such as Swisscom and Meteotest have already benefited from the expertise of these specialists. Now, topsoft has further expanded its consulting network and offers comprehensive and neutral consulting for all business IT needs with specialized consultants. The offer also includes competent support in process and organizational design.
Now topsoft has further expanded its consulting network and offers comprehensive and neutral consulting for all business IT needs with specialized consultants. The offer also includes competent support in process and organizational design. Owner and CEO Cyrill Schmid is responsible for the management of the consulting team. The goal is to further expand the existing resources and to form a comprehensive network.
Cyrill Schmid sees great potential in the consulting area: "The evaluation and implementation of new business software is extremely complex. Even beforehand, organization and processes have to be rethought. Professional help is very welcome here. I am all the more pleased that with Marion Schmid, Roger Busch and Max Künzli we have been able to gain competent and very experienced management consultants. We clearly see ourselves as enablers of digitization projects."
The neutral topsoft consulting network guarantees, according to its own representation, that the consulting is carried out independently of the influence of software providers. There are no financial interests or dependencies. In addition, the free evaluation platform enables topsoft.ch Each company is subject to a prior, anonymous market assessment based on numerous criteria.
New map shows COVID-19 impact on business operations
Companies around the world are ramping up their operations again. International SOS's new COVID-19 Impact Map presents a summary assessment of COVID-19's impact on health, safety, and logistics, and thus local business operations, for all countries.
Editorial - September 11, 2020
Shows the COVID-19 impact on business operations in each country: The COVID-19 Impact Map. (Image: International SOS)
The first of its kind, a new map, provided by International SOS, brings together information and analysis on business-critical indicators affected by COVID-19. The COVID-19 Impact Map is publicly available. It complements the International SOS Risk Map, which already covers health, safety, including road safety. The COVID-19 Impact Map data is updated daily. An overall value is provided for each country. It should be noted, however, that the impact of COVID-19 can be very different in individual locations of a country, so there can be differences, for example, between cantons, municipalities or cities.
COVID-19 impacts mapped.
The following factors are decisive for the analysis of the data on which the map is based:
COVID-19 case counts on a 14-day moving average;
the health and safety risk environment;
Travel restrictions in the respective domestic country as well as restrictions for foreign travel;
existing measures against COVID-19 and their effectiveness.
Cédric Fraissinet, Managing Director Switzerland and Italy at International SOS, explains: " We now realize that today, for all organizations, the health of their employees is a strategic priority. Recovering and accelerating business in the current context, which is still very uncertain, is not possible without access to reliable information. With our COVID-19 Impact Map, we help our clients to provide their local action plans and global strategy with concrete information updated in real time. This enables them to minimize the impact of the pandemic on their teams and business operations."
A variety of risks
"In addition to COVID-19, companies also need to be aware of what we call second- and third-degree health and safety risks," adds Gautier Porot, Security Director at International SOS. "There will also continue to be natural disasters, political tensions, elections and civil unrest, and the pandemic will exacerbate some of these events. A holistic approach is essential to assess all risks and implement appropriate strategies. This is to protect the company and its employees, but also to ensure business continuity and therefore resilience of the company and their teams."
On this basis, International SOS has classified Switzerland with the status "Low". The parameter takes into account the dynamics of the epidemic in the respective country. As of today, economic activity is possible with slight restrictions. Most companies in various sectors are active as before.
Exclusively for customers
In addition to the COVID-19 Impact Map ratings, International SOS provides detailed logistical information exclusively for customers on inbound travel to specific countries and regions (Inbound Travel Impact Scales). These include information on air traffic restrictions and entry requirements. Likewise, customers gain access to the variables behind the COVID-19 Impact Map and recommendations from experts to minimize the impact of COVID-19 on business operations.
The COVID-19 impact map is part of the services provided by International SOS. These include: Comprehensive management information and tools, as well as consulting services to ensure employee protection and health and safety support for traveling and local employees worldwide.
Within the Executive Board, Claude Rohrer will take over as Head of the Audit Department as of October 1, 2020. Claude Rohrer is a certified public accountant and has been with OBT since 2011, where he was promoted to Head of Audit Zurich in 2014.
Editorial - September 10, 2020
Claude Rohrer (Image: OBT)
With Claude Rohrer, OBT was able to appoint an ideal successor from its own ranks, who has many years of experience in auditing and knows OBT AG very well. The previous head of department, Stefan Traber, will remain with OBT and concentrate on the market region of St.Gallen. He will also continue to support his successor as an important member of the management team.
The main activity of the new head of department lies in auditing and advising medium-sized and larger privately owned groups of companies, in particular with regard to accounting in accordance with Swiss GAAP FER. He also brings proven experience in serving national and international corporate clients.
"Claude Rohrer is an excellent appointment. What could be better for the management of an entire specialist area than an experienced professional who has been able to develop within the company and thus knows the business, the clients as well as all employees very well and is also a guarantor for excellent service quality", adds Thomas Züger, CEO of OBT, with regard to the new appointment of the head of the specialist area audit.
For the tenth time, the Swiss Startup Award honored the 100 best startups in Switzerland: Cutiss (1st place), Wingtra (2nd place) and Piavita (3rd place) topped the expert jury, while Authena (formerly Acatena) won the public voting. A select audience of 100 startups, 100 investors and TOP 100 partners were present at the event.
Editorial - September 10, 2020
Cutiss AG came out on top in the competition for the 100 best startups. (Image: venturelab.ch)
The anniversary edition of the TOP 100 Swiss Startup Award was also broadcast live for the first time. The award for the best startups in Switzerland was held in collaboration with presenting partners Credit Suisse, SVC, Swiss Prime Site, SECA and digitalswitzerland.
Ten years of TOP 100 Swiss Startups
Within a decade, the TOP 100 Swiss Startup Award has become a reference event in the Swiss startup ecosystem. The award show brings together the most promising Swiss startup CEOs with Swiss and international investors, executives and journalists. What started with an initial publication of the ranking in 2011 has evolved into a comprehensive collection of events and activities, including an Award Night, the Investor Summit, where hand-picked TOP 100 startups can pitch to selected Swiss and international investors, regional pitch events organized together with presenting partner Credit Suisse, and the Scale-up Ranking. The Swiss startup magazine "TOP 100" reports on all these events and news with editorial content in German, French, English and Chinese.
The potential of TOP 100 nominees was illustrated by the evening's keynote - featuring the founders of Climeworks (ranked 11th in the first TOP 100 edition 10 years ago), which just closed a CHF 100 million investment round to accelerate the fight against climate change, and AMAL Therapeutics, the largest European biotech startup exit in 2019. "Such role models show that we are well prepared and can look forward with anticipation to see how TOP 100 startups will shape the next decade," said Stefan Steiner, co-managing director of Venturelab and TOP 100 director. "The quality of Swiss startups is evidenced by the fact that funding continues at a similar level as in the record year of 2019."
Three female founders among the TOP 3 Swiss startups
Cutiss, Wingtra and Piavita took home the top prizes. All three companies were among the 10 most promising Swiss startups in 2019.
First Place: Cutiss. The life sciences startup is able to produce large areas of customized human skin grafts: denovoSkin™ is a safe, effective and accessible therapy for children and adults suffering from large-scale burns or scalds. Cutiss' human skin grafts are expected to leave minimal scarring after transplantation. The Zurich-based startup was founded in 2016 by Dr. Daniela Marino (CEO) and Dr. Fabienne Hartmann-Fritsch (CCO) and ranked #6 in 2019.
Second place: Wingtra. The Zurich-based startup develops vertical takeoff and landing (VTOL) drones for surveying purposes. Wingtra's drones are used in more than 70 countries on all continents. Industries such as mining, construction, research, agriculture, urban and regional planning benefit from its powerful surveying drones. Wingtra was founded in 2016 by Maximilian Boosfeld (CEO), Basil Weibel (CTO) and Elias Kleinmann (CFO). The start-up and was ranked 4th in 2019.
Third place: Piavita. Founded in 2016 by Dr. Dorina Thiess and Sascha Bührle, the medtech startup aims to develop digital solutions that transform veterinary medicine. Piavita combines sensors, Big Data and AI to create a platform for remote monitoring of sick and convalescent horses with a hardware-assisted software solution for a completely non-invasive approach to monitoring vital signs. The Zurich-based startup was ranked 8th in the TOP 100 Swiss Startup Awards in 2019.
Winner of the TOP 100 public vote: The TOP 100 public vote, which runs parallel to the expert ranking, was the audience's chance to highlight a promising Swiss startup. The winner of this year's public vote is Authena (formerly Acatena), a Zug-based company whose patented technology allows products to be traced from location to consumer, helping to prevent counterfeiting and fraud.
The 100 best startups in Switzerland that were nominated this year represented the tip of an iceberg, as it were: To date, a total of 435 startups have received the TOP 100 Swiss Startup Award. Cumulatively, they have raised more than 5.4 billion Swiss francs. 47 startups were acquired and three went public (IPOs). The TOP 100 Startups represent more than 9,553 active jobs. And the proportion of women is also growing: 85 women currently hold management positions in the TOP 100 Startups 2020, including 24 co-founders.
Agility in companies is on the rise, but customer orientation still has room for improvement
The Future Organization Report 2020 shows: Agility in companies makes them crisis-proof. Agile companies are better able to respond to change. The study shows that over 70 percent of employees have a pronounced agile mindset. 70 percent of those surveyed gain a strategic competitive advantage through knowledge of the customer, according to another finding.
Editorial - September 9, 2020
Agility in companies is a question of the right mindset.
Especially in the COVID 19 pandemic, agility pays off for companies. This is shown by the current Future Organization Report of the Institute of Information Systems at the University of St. Gallen and the management consultancy Campana & Schott. The study examines agility in those companies that say they are already working in an agile manner. According to the report, 21.1 percent of respondents in companies with a very high level of agility rate their corporate environment as easier to predict. As a result, employees at agile companies felt better prepared for the crisis and were able to manage the transition to remote work more quickly.
Agility in companies has increased
"The Future Organization Report 2020 shows once again that rapid changes can be better mastered through high agility," explains Anna Adler, Director Corporate Development at Campana & Schott and publisher of the study. "This is an important step towards a resilient organization that can cope with new situations more easily. More and more companies in German-speaking countries have recognized this." Thus, the perceived agility in companies increases compared to last year from an average value of 4.7 to 5.5 (on a scale of 1 to 7). In this regard, companies no longer see agility as just a trend, but as a foundation for their future development. 40.9 percent of respondents perceive agility in their company as strongly pronounced, compared to 27.5 percent in the previous year.
Agile mindset already broadly anchored
The increasing agility manifests itself in a pronounced agile mindset, which 71.5 percent of the participants already have. The respondents feel that they are predominantly agile. They also dare to tackle new tasks where they do not know all the requirements from the start (85%). They are comfortable with change, new ideas, and new technologies (83%), and they consider themselves flexible to rapid change (74%). In addition, 86.3 percent of respondents say their work means something to them (Purpose). 84.2 percent can organize themselves well, 76.2 percent prioritize their tasks according to benefit, and 70.6 percent feel empowered.
"This year's report again impressively demonstrates the importance of employees and in particular their agile mindset in agile transformations," says Prof. Christoph Peters, Assistant Professor at the University of St. Gallen and co-author of the study. "In this study, we have decoded the agile mindset for the first time and not only provide insights into its dimensions, but additionally show the success-critical correlations of the agile mindset with company agility and customer orientation, among others."
The agile mindset also forms an important basis for moving from the mere introduction of agile methods and tools ("doing agile") to a consistent agile corporate culture and anchoring the principles in the minds of employees ("being agile").
Which opportunities particularly distinguish agile companies. (Graphic: Campana & Schott)
Customer orientation still has a lot of room for improvement
A central factor of agility is a strong customer focus. Around 70 percent of respondents say that their company exists primarily to help customers. Two-thirds of the companies determine customer satisfaction regularly and systematically. But there is still potential, with just half of respondents recognizing a high level of customer orientation within the company.
Although a lot of data on customers is already available and regularly collected, companies make too little of it. Although they take note of the information (sensing), they hardly translate it into new or adapted products and services (responding). However, this feedback is a decisive competitive advantage for companies if they pass on knowledge about customers and their requirements with defined processes or underlying systems.
The customer at the center
"Our study proves that the customer centricity of companies in German-speaking countries still has room for improvement," says Christian Schmid, Co-Lead of the Future Organization business area at Campana & Schott. "True customer centricity includes not only sensing, i.e. collecting customer information, but also responding. This means developing new processes and offers with concrete added value for customers. Currently, this is only carried out systematically in a few cases."
While many companies have so far focused solely on the end customer, pioneers are already looking at entire value networks. All stakeholders in the network, such as business partners, manufacturers or service providers, are orchestrated around the end customer. This increases the overall effectiveness of value creation.
Andrea Ming becomes new director of the Sursee Campus
As of March 1, 2021, Andrea Ming will take over as director of the Sursee campus. She succeeds Daniel Suter, who retired at the end of July 2020 and headed the country's largest education and seminar center for over seven years.
Editorial - September 9, 2020
From March 2021 the new director of Campus Sursee: Andrea Ming. (Image: zVg)
The Board of Trustees of the Sursee Campus has elected Andrea Ming as the new Director of the Sursee Campus. She will take up her position on March 1, 2021. Andrea Ming has been Head of the Club Schools and Leisure Facilities Directorate at the Federation of Migros Cooperatives (MGB) since 2012. Previously, she held the position of Head of Leisure and Leisure Facilities there for five years. She graduated as a federally certified sports teacher at the ETH Zurich and holds an Executive MBA from the University of St.Gallen. Ming succeeds Daniel Suter, who retired at the end of July 2020. Since August 2020, Thomas Stocker, Deputy Director and Managing Director of Bildungszentrum Bau, has been leading the Sursee campus ad interim.
Setting the strategic course
Gian-Luca Lardi, President of the Foundation Board, is delighted with the election. "With Andrea Ming, we have an integrative leader with a long-standing track record in education and sports on board. Her winning and communicative personality is an ideal fit for the Sursee campus." Among other things, Ming's task will be to set and implement the strategic course for the coming years in close cooperation with the Board of Trustees. The focus will be on education and training in the construction industry. Of course, the sports arena and the seminar center, which went into operation a year ago, will also play an important role. This will enable the Sursee campus to address a broad, Switzerland-wide clientele.
Succession "from within the company
Andrea Ming had been a member of the Sursee Campus Foundation Board since August 1, 2019; she stepped down from this position at the end of August. Accordingly, there will be a cooling-off period of six months until she takes up her position.
Andrea Ming is 46 years old and lives in Edlibach in the canton of Zug. The Board of Trustees is pleased to have her in its ranks and is convinced that together they will lead the Sursee Campus into a successful future.
New hires could pick up again in Switzerland in the fall
The latest results of the ManpowerGroup Labor Market Barometer show that Swiss employers are more confident again for the fall: The labor market forecast is again positive (+1 %). It thus records a quarter-on-quarter increase, but a year-on-year decline. And: More than half of the employers want to enable more home offices.
Editorial - September 8, 2020
In various regions of Switzerland, there will be more new hires again in the fall. This is shown by the employment outlook by region. (Graphic: ManpowerGroup)
42 % of Swiss employers are confident that they will return to pre-crisis hiring levels within a year, with the most optimistic (26 %) believing this will be the case by the end of 2020. This is according to the latest ManpowerGroup Labor Market Barometer. The survey behind it was conducted from July 15-28, 2020.
"Despite the uncertainty caused by the health situation in Switzerland and most other countries around the world, Swiss employers are showing us that we can have confidence in the solidity of the domestic market. Although layoffs and restructurings have already occurred, the results of our survey give us hope that these might not be as massive as some scenarios led us to fear. The survey results suggest that the labor market is regaining momentum. We have also developed solutions for those companies that need to rethink their HR strategy," says Gianni Valeri, Managing Director of Manpower Switzerland.
The consequences of the health crisis for the world of work
In addition to the usual questions about employment trends, this survey asked employers specifically about the longer-term impact of the healthcare crisis. According to the survey, just over a quarter (26 %) expect their companies to return to hiring dynamics similar to those in the years leading up to the crisis by the end of 2020. More than a third (39 %) of respondents expect to never return to pre-Covid-19 employment levels. Regarding employees who are on reduced hours because of the crisis, just under one-third (32 %) of employers intend to return them to their original employment levels within three to six months, while 3 % expect to have to lay off some of their workforce. When asked about the impact on work practices, more than half (57 %) plan to offer their employees more opportunities to do some of their work from home, compared to 39 % globally. Just under a fifth (17 %) of Swiss employers are even considering allowing their employees to spend all of their time working from home. Likewise, one-fifth (20 %) of employers surveyed are considering increasing the number of part-time positions available to retain employees.
Encouraging forecasts in Espace Mittelland and Zurich
Four of the seven regions report positive hiring prospects for fall 2020, with employers in the Espace Mittelland (+6 %) and the Zurich region (+6 %) the most optimistic. These two regions also report a strong increase compared to the previous quarter (+11 and +17 percentage points). In Ticino (-2 %), the negative figure is offset by a significant increase (+12 percentage points) compared with the previous quarter. The Lake Geneva region (-1 %) also reports an improvement on the previous quarter (+10 percentage points). Quarter-on-quarter, there is no decline in any region, while year-on-year, no region shows an increase. Compared with the same period in 2019, the figures remain low, with declines in six of the seven regions. Northwestern Switzerland (-5 %) shows the largest decrease (-11 percentage points), and its outlook for this quarter is also the weakest.
Significant recovery in new hires in the hospitality industry
The most confident employers are those in Other Services (+7 %) and Financial and Business Services (+3 %). In contrast, employers in the five other sectors expect to cut jobs. This is especially the case in manufacturing (-5 %): while its numbers improve from the previous quarter (+5 percentage points), it reports the sharpest year-over-year decline (-14 percentage points). Employers in the three sectors of trade, construction, and hospitality (-3 %) are cautious about hiring in the fall. The hospitality sector shows the most impressive performance, both quarter-over-quarter (+33 percentage points) and year-over-year (+17 percentage points).
Employment prospects vary depending on company category
Of the four company categories surveyed***, two are pointing to growth and two to decline. Medium-sized employers (+6 %) are the most optimistic and also show the strongest increase (+23 percentage points) from the previous quarter, followed by those in large companies (+4 %). Small businesses present the most pessimistic outlook (-6 %) and the strongest quarter-on-quarter and year-on-year decreases (-1 and -12 percentage points, respectively). The forecast of microenterprises amounts to -3 %.
Similar forecasts in neighboring countries
In neighboring countries, employers are slowly regaining confidence. In France (+3 %), the recovery is based primarily on positive prospects in the construction and financial and business services sectors. In Germany (+2 %), five of the seven sectors report positive hiring figures, especially the financial and business services sector and construction. By contrast, manufacturing is not doing well. In Italy (+1 %), the trade sector is the most dynamic.
"Meet the Experts" is the name of the game at the first follow-up day on September 17, 2020, from 9 am to 6 pm. The event will be held on a hybrid basis.
Editorial - September 8, 2020
Carla Jane Kaufmann (40) is the main shareholder and member of the Board of Directors of Companymarket AG. Her company is the largest independent intermediary platform for succession in SMEs and larger companies in Switzerland. The first Succession Day was her initiative. (Photo: Piotr Piwowarski, www.fotopi.ch)
Both on site in Zurich and online via livestream, company sellers and buyers will receive first-hand practical knowledge on company succession from A to Z from experienced succession experts. The organizer is the initiative Successor bus.ch. The suitable framework offers EXPERTsuisse as a cooperation partner for this event. A full day dedicated to the entire succession process with free personal expert talks and workshops. Program and registration via: https://nachfolgetag.online/
Follow-up day as a hybrid event
The event will take place on September 17, 2020 from 9 a.m. to 6 p.m. hybrid. Interested entrepreneurs can participate both on-site at EXPERTsuisse at Stauffacherstrasse 1, 8004 Zurich, and online via livestream. Dr. Marius Klauser, Director of EXPERTsuisse: "Business succession is a groundbreaking topic for our members and the Swiss economy, and Succession Day is THE event for this.
Two-part program
In the morning from 9 a.m. to 1 p.m., the 15 experienced succession experts of Nachfolgebus.ch will be available to participants for free personal one-on-one meetings. The afternoon is dedicated to continuing education from 1:30 p.m. to 5:30 p.m. with a workshop series each for company sellers and buyers. The topics range from situation analysis, possible solution scenarios and company evaluation, to search and negotiations, to contract drafting and implementation.
How does a succession work? What do I have to prepare? What is the value of my company? How do I find a successor for my company? Am I a suitable successor? Experts from the "Initiative Nachfolgebus" will be on hand to answer these and other "burning" questions for SME owners at the Succession Day in Zurich.
Register now
For the respective workshop package, a cost recovery fee of CHF 200 p.p. will be charged for on-site participation and CHF 150 p.p. for online participation. Registration via: https://nachfolgetag.online/
Digitization in marketing and sales: Ten success parameters
Digitization in marketing and sales has presented many companies with major challenges, and not just since the Corona pandemic. A new book lists ten success parameters for how digitization can open up new potential in marketing.
Editorial - September 8, 2020
Digitalization in marketing and sales: New book by Norbert Schuster. (Image: zVg)
Used in a targeted manner, digitization increases market presence and reach, automates prospect and customer processes, relieves sales of administrative tasks, and supports them with machine learning components so that companies can focus on the most promising customers and projects. However, a haphazard stringing together of digital measures will not lead to success. In order to take advantage of the opportunities of digitalization in marketing and sales, companies should develop a target-oriented strategy. strike2 GmbH provides companies with ten success parameters to master the digital transformation.
Ten success parameters for digitization in marketing and sales
Note the Environmental parametersthat can influence your digital strategy. Hardly any company was prepared for Corona, although many studies have long warned of a possible pandemic. Digitalization is producing many toxic business models and endangering classic job profiles.
Digitalization in marketing and sales is Not a pure IT project. IT is needed in sub-areas, but the strategy and the concept play a much more important role. Only after the strategy process can you make a meaningful selection of systems and tools.
Develop Empathy for your customers and for your employees. The former have already changed. Understand how they move along their customer journey differently than before and what they expect from you, otherwise you won't reach them and your measures will come to nothing. Put your customers truly and sustainably at the center of your business strategy. In addition, the digital transformation also changes the strategy, measures and methods for your employees. This is a change process for many of your employees. Accompany this change. Empathy and Communication are indispensable for this.
Define Targets for digital transformation. Driving digitization is not a goal. It entails a bundle of measures that help you achieve your goals.
Don't think in terms of individual measures ("We'll do something quick from the Internet"), channels ("We're on Facebook now, too, because it's modern and everyone's doing it."), or formats ("We really need to do a video."). Orchestrate Your measures and content and give each element a Task and a Destination.
Think you and all your employees in Customer processes and not in silos. Your customers don't care whether they're in marketing or sales support. They want your full attention and the best possible support.
Start with a pilot project, but keep the Scaling in view. In the start-up phase, you can make many unnoticed mistakes that produce unnecessary effort and cost efficiency in the roll-out. In the pilot project, focus not only on initial results, but also on the "framework" that you can use for scaling.
Stop thinking in terms of system monoliths and think in terms of Data, Functions and Processes. This is the only way to integrate and automate data across all systems.
Allow yourself and your team to make mistakes. No company can implement digital transformation optimally in the first step. Tolerate them, but be sure to learn from them. Because you learn from mistakes for the future. But only if you live and promote this. A Error culture is part of the Digital strategy.
Start now. Build a purposeful strategy first, but then start your transformation in your marketing and sales immediately. Digitalization will not go away. So you'd better be a pioneer and actively shape your digital transformation - it's worth it.
Book by Norbert Schuster"Digitalization in marketing and sales"
The list of these success parameters is an extract from the new book "Digitalization in Marketing and Sales - Developing Strategies and Potentials of Digitalization for More Sales", published by Haufe-Verlag. Norbert Schuster, the founder and owner of strike2 GmbH, has presented his sixth book on topics of digitalization in marketing and sales. After five books that predominantly addressed those responsible for marketing and sales, he now addresses the management level in his new work. In an entertaining and practical way, he introduces the potential of digital transformation in marketing and sales to the executive suite - and in a completely different way than is usually the case with other specialist books.
Automate processes in marketing and sales
The focus of the book shows the possibilities to automate processes in marketing and sales along the customer journey. It describes the hallmarks of digitization, challenges, and the changes that automation brings. In particular, Schuster highlights the trends that companies should keep in mind and explains how changing customer behavior has changed the tasks and roles in marketing and sales. As a concrete aid for the new digital sales process, Schuster presents a strategy canvas model that supports companies in mastering these challenges and optimally activating the potential of digitalization. He explains why people often make the same mistakes when looking for a new life partner and new orders. Once the reader has learned about the so-called "ego-posting" and "granny syndrome" in the book, he will immediately recognize and avoid these mistakes in his sales practice. And he will understand how important it is in the digital marketing process to build empathy for customers and to use "deep buyer persona" profiles with behavioral preferences for this purpose.
Job Stress Index 2020: Employees often lack balance
Faster, higher, further: younger people in particular suffer from work intensification! This is shown by a look at the Job Stress Index 2020 of Health Promotion Switzerland. Both employees and employers would do well to invest in a good balance of personal resources now.
Editorial - September 7, 2020
The Job Stress Index 2020 shows a deterioration of the balance. Resource management with the help of heart rate variability can contribute to improvement.
The average job stress index of the Swiss workforce has again deteriorated. At 50.83, the difference to 2018 is only slight, but there is an extraordinary deterioration compared to the values of the 2014 and 2016 surveys. Three out of ten employees report stress - more than half of them are emotionally exhausted. This consequence of stress is one of the main characteristics of burnout. This figure has risen since the first measurement in 2014 from around a quarter to almost a third by now.
Job Stress Index 2020: Benefits worth around CHF 7.6 billion destroyed
A projection for the year 2020 shows that an economic potential of around 7.6 billion Swiss francs could be exploited by reducing work-related stress - and this is already the case with a balanced relationship between resources and burdens. On the one hand, due to absent employees and, on the other hand, due to present employees who are able to cope with less than normal due to reduced performance. So it's clear that far-sighted employers are investing in employee balance now. Only those who know what is good for their body and know how to use their resources optimally can withstand higher stresses.
More balance and productivity thanks to heart rate variability measurement
Systematic occupational health management can reduce work-related stress and increase productivity. It should therefore be logical and also in the interest of managers in companies to create health-promoting conditions for their employees. This is exactly where, for example, the program "Resource Management HRV by DI MIND", a measurement method of heart rate variability, comes in. It enables the visualization of employees' daily use of resources and shows how they can make better use of them.
Successful operation with the police
The program has already enabled many police officers to better recognize and interpret their body's individual signals and develop appropriate measures to master the challenges of the police profession. Using the scientific method of the Finnish company Firstbeat Technologies Oy, heart rate variability (HRV) is recorded, concrete data on stress, sleep, work, leisure time as well as physical activities are documented, analyzed by DI MIND specialists and discussed personally. This creates awareness and enables preventive solutions to be taken, thus taking an important step towards a better quality of life. This applies not only to police officers, but to everyone.
The program "Resource Management HRV by DI MIND" is a useful tool for responsible employers and enables employees to better recognize and interpret the individual signals of their own body and to develop suitable measures to master the challenges in everyday life. This gives them an impressive insight into their lifestyle that either confirms or shakes them up! Either way, an important step towards more quality of life and also productivity.
Diversity on Swiss Boards of Directors in 2020: 19% top - 67% flop
For the first time, the Diversity Report Switzerland 2020 provides a complete survey of gender diversity on the boards of directors of Swiss companies. The data of the 7,605 (as of July 2020) stock corporations with more than 50 employees entered in the Swiss Commercial Register served as the basis for analysis. The analysis was carried out by GetDiversity GmbH.
Editorial - September 4, 2020
In terms of diversity, there is still a lot of room for improvement in the majority of Swiss companies. (Graphic: GetDiversity)
After all, 19% or 1,453 of the companies surveyed have gender diversity in the range of 30% - 70% and thus already voluntarily comply with the soon-to-be applicable gender benchmarks for boards of directors of listed companies. This is a ray of light on the horizon. Significantly above this target and thus particularly positive are 274 Swiss companies with a 50/50 distribution both on the board of directors and among the authorized signatories. They are referred to as "diversity champions" in this report.
The downside: 67% or 4,961 of the companies evaluated do not have a single woman on their board of directors, 132 no men. The picture is similarly bleak in terms of gender mix among all those responsible under commercial law (BoD & authorized signatories): 2,965 operate without women, 67 without men. This means 40% of the analyzed companies work without gender mix among their officers.
14 percent share of women with little effect
In view of these figures, it is clear that the majority of the companies analyzed are giving away decisive competitive advantages. The fact that mixed teams are more successful and have a higher profile thanks to their diversity in terms of, for example, problem-solving skills, innovative strength and risk assessment, has been sufficiently proven and is well known. Behavioral research shows that the full effect of diversity is felt when the proportion of women is at least 30%. With an average share of women of 14 % on the boards of directors and 19 % among the authorized signatories, diversity is not yet sufficiently effective at the companies studied. The potential to structurally improve the chances of entrepreneurial success is accordingly high.
The Swiss "Diversity Champions
There is another way. At least 274 of the companies evaluated have long since recognized this and prove it with a gender representation of 50 % women and 50 % men on the board of directors and among the authorized signatories, which is why the Diversity Report Switzerland 2020 designates them as "Diversity Champions".
These companies include, for example
as the largest company, over 500 employees: YX Magnetic SA, Sierre
as the oldest company, registered in the HR in 1883: Hotel Europe Davos AG, Davos
as companies with over 100 employees, the largest board of directors and the highest number of authorized signatories:
Groupe Médical de Versoix SA, Versoix
Valmont Group Holding SA, Geneva
EF Education First AG, Zurich
Montanstahl SA, Stabio
AG für Liegenschaftswerte, Basel
Société anonyme de la Colline Champel, Geneva
What is surprising in this context is that the canton of Appenzell Innerrhoden, which was the last in Switzerland to introduce women's suffrage at the cantonal level in 1991, has the highest proportion of "diversity champions" at 13%.
Fix the system - not the women
"If we want more Swiss companies to become 'diversity champions' in the future, or at least exceed the 30% mark, a cultural change in these companies is inevitable," states Esther-Mirjam de Boer, co-owner and managing director of GetDiversity GmbH.
Companies that lose women on their way to the top management level are said to have a "leaking pipeline." In oil companies, it's clear that a leaking pipeline is fixed at the pipe, not the oil. Some executives still believe that a "leaking pipeline" in their talent pool is to be fixed at the women, rather than at the company. "More and more companies, however, are coming to the realization that company culture, interactions, structures, processes and habits are part of the problem and are changing the system because of it. The motto is: fix the system - not the women," the expert for diversity and inclusive culture concludes.
Source: GetDiversity Note: A hit list of the "most female companies" was recently published by the consulting firm DOIT-smart. We reported about it.