If you don't want to jeopardize the loyalty of your customers and avoid fines, you need to manage their information comprehensively and according to its value. An efficient data management strategy should include seven core functions:

1. Localize: First, the company must gain an overview of where which data is stored in the first place - they need a data map, so to speak. To do this, the IT manager obtains a comprehensive overview of all resources on which company data and applications are stored. This includes local resources as well as all private and public clouds. In this context, companies should check for compliance reasons whether the data center is located in the EU or a suitable third country.
2. Evaluate: The strongest approach to uniformly determine the value of data is the automatic classification of information. Modern variants of this technique use several hundred technical indicators that recognize unique content features in the data and automatically categorize them accordingly and, most importantly, without errors, using so-called tags. The technique draws on Algorithmsfrom the areas Machine Learning and Artificial Intelligence to provide the most accurate results possible. Thanks to the automatisms, it is also possible, for example, to personal data as such - an essential prerequisite for finding them in the cloud and being able to protect them better accordingly.
3. Minimize: One of the objectives of the GDPR is to regulate that companies hold less personal data overall and store it only for specific purposes. Therefore, each file should be given an expiration date according to its value and automatically deleted after a certain period of time - depending on the purpose of use. Data declared as unimportant is eliminated by the system immediately and without risk. This reduces the amount of data and lowers storage costs.
4. Protect: Actually self-evident, but important - personal data is particularly worth protecting. Companies must take measures to fend off attackers from outside and inside. If something does happen, the data leak must be reported within 72 hours.
5. Backup: If data is lost, companies are dependent on backup copies. The backup technologies used for this purpose must take into account all data sources and storage destinations in order to have backup copies ready in case of an emergency.
6. Monitor: Comprehensive data management software that constantly checks the complex storage infrastructure for irregularities is worth its weight in gold. This enables a company to detect that information has been lost due to a data leak, for example.
7. Search: It is important to be able to search specifically for certain data. The GDPR alone gives EU citizens the right to demand an overview of the data stored. Companies must provide this in a timely manner. A process and software that can quickly locate data together and delete it if necessary are essential here.

On September 13, 2019, the fourth Service Management Forum on the topic of service coopetition took place in Basel. Practical presentations and a panel discussion offered participants possible solutions and innovative impulses to tap the potential of cooperative business models for themselves. Best practices and discussion material were provided by Daniel Ebneter (CEO, Karger Publishers), Jan Exner (Manager Consulting, Adobe), Simon Brösamle (Chief Business Development Officer, SHARE NOW), Sascha Breite (Chief Marketing Officer, Swiss Bankers) and professors Manfred Bruhn (University of Basel) and Karsten Hadwich (University of Hohenheim).

Cooperation and competition: finding the ideal line

The exciting contributions of the speakers made one thing clear above all: Even if you come from different industries, there are similar challenges in the development of cooperative business models. Globalization and digitization, increasing complexity and blurring industry boundaries demand agility from companies when it comes to finding strategies and selecting their strategic partners. This also creates new opportunities for positioning, international expansion and product innovation.

"Technological progress opens up new cooperation potentials and expands the spectrum of strategic opportunities for companies. Coopetition business models with competitors are increasingly becoming a serious option for increasing a company's own market power and generating market growth," said Forum DLM initiator Professor Manfred Bruhn in his introductory talk.

Service-based ecosystems

In his presentation, Daniel Ebneter vividly illustrated how so-called "service-based ecosystems" have developed in the publishing industry and how Karger Verlag is exploring new opportunities for cooperation in this context. The focus here was primarily on the question of how even small and medium-sized publishers can hold their own in an environment characterized by digitization. The increasing importance of organizing customer data with the help of data management platforms and thus controlling marketing expenditure more efficiently was the focus of the presentation by Jan Exner from Adobe.

In his presentation, Simon Brösamle illustrated how two long-standing competitors such as Daimler and BMW can succeed in establishing a future-oriented joint venture in the mobility sector. The basic prerequisite here, he said, is above all the establishment of a common corporate culture and the will to consistently leave old thought patterns behind. "A common basis of trust and transparency are indispensable in coopetition partnerships," emphasized Sascha Breite, CMO of Swiss Bankers, in his contribution. In addition, the willingness to allow time for course corrections also plays an important role in the payment sector.

Added value of coopetition business models

In the concluding panel discussion, moderated by Dr. Mareike Ahlers, Managing Director of Prof. Bruhn & Partner AG, it became clear once again: despite all the challenges for internal processes and corporate culture, coopetition business models offer above all the opportunity to respond to new market needs and to develop innovative products with real added value for customers. Effective change management, good brand positioning and, not least, the willingness of the entire organization to help shape the transformation process are key success factors here.

The DLM Forum was initiated by the marketing and strategy consultancy Prof. Bruhn & Partner AG, the MAS Marketing Management of the University of Basel and the two professors Manfred Bruhn (University of Basel) and Karsten Hadwich (University of Hohenheim) in order to specifically promote the exchange between science and practice.

Information: DLM Forum

Digitalization is massively changing the business models of asset managers. There is more transparency, customers can obtain information more easily, and processes are accelerating. Communication is becoming faster and runs through several channels at the same time. New risk/return models are emerging through data analysis. In order for wealth managers to remain employable, it is necessary to face the digital transformation and to deepen the application-oriented knowledge in this area. "This CAS course is the best way to get a global insight into the field of Digital Wealth Management in a very short time. The CAS Digital Wealth Management helps course participants take their next career steps in this industry," emphasizes course director Martin Meyer from HWZ. He knows what he's talking about, being a founder and entrepreneur with many years of experience in the financial services industry. The Head Innovation Global Wealth Management at the major bank UBS is very familiar with global developments. Martin Meyer gained his in-depth education during his studies in Zurich and New York. Meyer is the founder and owner of two Swiss think tanks that deal with digitalization and its effects.

Four Blocks and Study Tour to London

The CAS Digital Wealth Management is divided into four blocks. The "Digital Mindset" block examines megatrends and their impact on wealth management. Changing customer needs are analyzed in the "Customer Experience" block and personalized solutions are developed. In the "Business Models" block, everything revolves around new ecosystems in wealth management, new formulas that are shaping risk and investment behavior, and fintechs that are adding to the pressure on margins. The "Technology" block addresses technological challenges such as cyber security, regtech, artificial intelligence and machine learning.

The new CAS focuses on the question of tomorrow's customer. It is about the added value that can be offered to them in the future. The study tour in London will visit not only globally operating wealth tech companies, but also the innovation labs of major banks to learn how they are already anticipating the customer needs of the future.

Ideal for digital investment advisors

This course is aimed at employees in Wealth & Asset Management and Private Banking. It is a credit-bearing module of the MAS Digital Excellence for Financial Services. The CAS Digital Wealth Management Management is also recognized by the SAQ as a recertification measure.

The first implementation starts in February 2020 and lasts six months (18 study days, including 3 days Study Tour). The number of participants is limited to 24. Students with MAS admission can take the CAS as a recommended elective module for the MAS Digital Excellence for Financial Services.

For more information https://fh-hwz.ch/produkt/cas-digital-wealth-management/

The Zermatt Summit has been held annually in Switzerland since 2010. The conference is primarily intended for business/financial leaders and entrepreneurs in an action-oriented dialogue with decision-makers from civil society, science, education, the fine arts, architecture, medicine, spirituality and the public sector. According to the organizers, the annual Zermatt Summit conference program is a catalyst to inspire, share innovations and put new business development models into action, prioritizing human dignity in our globalized world.

Anti-Illicit Trade Declaration signed

The OISTE Foundation, the Zermatt Summit Foundation, Sucafina, Integral Petroleum, Philip Morris International, and delegates from 46 different countries have now signed the Anti-Illicit Trade Declaration launched at the 2018 Zermatt Summit, calling on the international community to address all forms of illicit trade. This is because, despite significant efforts by global organizations, governments and private sector activists, illicit trade remains widespread and poses a significant threat to the global economy.

Illegal trade as a cause of wealth inequality

The Declaration on Combating Illicit Trafficking outlines the steps that must be taken to stop illicit trafficking. Governments and private sector signatories agree that it must be treated as a serious crime.

Today, with the digitalization of economies and recent technological developments, the fundamentals of trade are changing in both legal and illegal economies. Improved global networks, real-time data exchange systems, and online platforms are enabling a more efficient supply of illicit products and increasing the number of parties involved in this market. This poses significant challenges to legitimate manufacturers, governments, and other operators in the affected industries.

As a result, illicit trade has created significant wealth disparities between developing and developed countries, fueled devastating conflicts, and undermined the legitimacy of countries. In fact, illicit trade is the conduit that enables destabilization and dangerous activities in virtually every sector of the global economy. As a result, new forms of illicit trade have emerged, making the fight against illicit trade more complex and transnational than ever before.

More and more goods affected

Illegal trade impedes the fundamental building blocks for development, democracy, human rights, and the rule of law. It enables corrupt practices among government officials and private citizens. Each year, more and more goods and brands in all sectors are also affected by illicit trade. There is therefore an urgent need to develop a Declaration on Combating Illicit Trade to raise awareness of the problem and respond to these challenges.

The OISTE Foundation and the Zermatt Summit, with a high-level international group of experts, therefore launched the Anti-Illicit Trade Declaration at the Zermatt Summit in September 2018. The declaration was presented to the international community as part of a global roadshow calling on the international community to address all forms of illicit trade, promote due diligence and supply chain control, and encourage collaboration between state and non-state actors to develop sustainable solutions.

The main principles of the Anti-Illicit Trade Declaration

• treat illicit trafficking as a serious crime under the United Nations Convention against Transnational Organized Crime (UNCAT), the United Nations Convention against Corruption (UNCAC), and the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS),
• Combating the problems of corruption and money laundering in connection with illegal trade in legislation
• a zero tolerance policy;
• Strengthen the legal framework and support law enforcement;
• Improve interagency mechanisms to combat illicit trade crime;
• Support governments that destroy illegal trade products;
• Pressure governments and other entities that use or facilitate the use of products derived from illicit trade;
• Put criminal entrepreneurs out of business;
• Reduce incentives to enter illegal markets;
• Reduce the ability of organized crime to penetrate the financial system;
• Help governments maintain legitimate markets and promote the United Nations Sustainable Development Goals (UN SDGs).

Illicit trade negatively impacts economic stability, social well-being, public health, public safety, and our environment. There are numerous documented examples of this.

More information: http://www.oiste.org and http://www.zermattsummit.org

At the 11th edition of the KMU Swiss Podium on September 12, 2019 in the Campus Hall in Brugg-Windisch, more than 300 participants followed the insights of the entrepreneurial speakers with great interest. They showed how they and their companies can remain competitive and capable of acting in the market in the future.

"Economic forces - measure"

"Those who can deal with constant change, analyze opportunities and threats, act flexibly in response to changes and are open to new things will be able to go into the future calmly but also strengthened," said Armin Baumann, initiator of KMU Swiss, in his opening panel speech. The changes can vary greatly from industry to industry. However, competitors, shortage of skilled workers and innovations are strong drivers of market changes for many companies. A competitor can become a partner tomorrow in order to jointly become even stronger in the market.

Envy makes you strong!

Top performance is possible if you go the extra mile. Golf proette, Olympic participant and young entrepreneur Fabienne In-Albon is convinced of this. With her likeable manner, she gave an insight into her not-so-easy path to success. Success makes you lonely and vulnerable. And the more successful you become, the more envious you are. But envy makes you strong. And envy is a form of recognition. Fabienne In-Albon recommended quite clearly: Critics and enviers should be seen as motivators and drive to broaden one's own horizons and develop a healthy ambition. In addition, self-reflection and a change of perspective also help you to become better and better.

You are the captain! - Take off and arrive with risks

"Focus on your ideas. Give them more space and attention. And write down the ideas immediately and everywhere." That was Bruno Dobler's emphatic recommendation. He was a chief pilot at Crossair for many years, a flight instructor and today acts as a facilitator and sparring partner for the ambitious. Because every idea can be an opportunity and possible success in the future. Bruno Dobler showed how essential a well-coordinated team is. Important success drivers in business are: the right employees with their knowledge and skills. Clean processes, which are adhered to. A high level of reliability of the employees and the technology and the continuous training of the employees. These factors ensure success in business. However, Bruno Dobler also pointed out possible reasons for failure: Overexertion, laziness and a lack of confidence, in difficult, turbulent times. For unimagined flights of fancy, one should never lose strength and faith in one's idea or project - and simply be better than the others.

Future - working world?

In her presentation, Nicole Burth Tschudi, CEO of the Adecco Group Switzerland, answered the question of what this working world could look like in the future. In the future, completely new qualifications will be required. One challenge in Switzerland will be to train the right talent and to align corporate cultures with young people. Lifelong learning and constant continuing education - at any age - are inevitable, according to Nicole Burth Tschudi. "We have to 'learn to learn' again," she said. Companies are also challenged here. They should invest in the further development of their employees and attract, promote and retain young talent. This is also essential for their own corporate development, she added. With the megatrend of digitization, even more digital skills will be required in the future. However, training opportunities are still lagging behind this demand. Burth Tschudi calls for rapid solutions here. To counteract the shortage of skilled workers and talent, older employees should be given the opportunity to work longer and part-time work should be promoted to enable a better distribution of childcare.

Between Annoyance and Euphoria: An Idea Has Polarized for 85 Years

Bruno Stiegeler, CEO of WIR Bank Genossenschaft, took the audience on a journey through time. With verve he told the story and idea of Werner Zimmermann to introduce a complementary currency to strengthen the Swiss SME economy. This idea is still relevant today, that money should circulate for a living system, and this without interest.
Today, 30,000 SMEs from a wide range of industries are members of the closed network of WIR Bank. These contribute to the growth and functioning of the Swiss economy. Even a long-established WIR Bank is going digital and developing. Already, 90% of all member payments are made digitally. And a diversified business with new savings and pension products seems to be bearing fruit.

Successful conclusion

The various presentations and also the exciting and informative panel discussion with Roland Goethe, President of Swissmechanic and member of the Glarner Landrat, Bruno Dobler as well as Bruno Stiegeler stimulated interesting discussions at the concluding flying dinner. All agreed that the key points of a good entrepreneur are the passion for his idea, a clear unique selling proposition for the company and the DOING. The panel program was moderated competently and humorously by journalist Michael Sokoll.

The presentations on the topic "Economic forces - measure" can be downloaded from September 17 on www.kmuswiss.tv can be viewed. More info: www.kmu-swiss.ch

Climate change, unequal working conditions, corruption: companies must realign their business models to meet global challenges. Nevertheless, executives are increasingly recognizing that competitiveness and sustainability are inextricably linked. The study "Transforming Business for a Sustainable Economy" by the international management consultancy Bain & Company reveals that for 81 percent of the companies surveyed, sustainability is more important today than it was five years ago. Eighty-five percent believe that the issue will become even more important in the next five years, and as many as 99 percent are aware that the necessary changes will have to be implemented quickly or faster than before. 297 globally active companies took part in the study.

Change process is a matter for the boss

"Many companies have already integrated certain sustainability goals into their business models as best practices," notes Bain partner and industry expert Michael Staebe. "But some pioneers have already taken the next step. They have developed new target strategies with the so-called Next Practices, which enable them to have a comprehensively sustainable business model." This new way of doing business may look different for each industry sector. For the automotive industry, for example, it means using autonomous vehicles powered by clean energy and shared mobility. In the financial sector, on the other hand, it's about dovetailing investment decisions with environmental and social goals, for example.

Six approaches for more sustainability

"A convincing business philosophy, bold goals and self-confidence accelerate the transformation," explains Bain partner and transformation expert Lars Dingemann. "It is also necessary to locate the change process at board level and involve influential opinion leaders to actively support the responsible innovation managers."

As part of the study, Bain identified six strategic approaches that help achieve both sustainability and business goals. It does not matter how experienced or inexperienced a company is when it comes to sustainability.

1. Implementing a bold vision in a controlled manner. Sustainability pioneers first design their business model of the future and then develop strategies to put it into practice ("Future Back Thinking"). Among the companies surveyed, the number of those aiming for a comprehensive sustainability transformation will almost triple in the next five years, from 9 percent today to 26 percent then.
2. Rethinking customer loyalty. In the future, long-term customer loyalty will become the most important driver for the success of sustainable companies - even ahead of reputation and cost savings. Pioneers convince their customers with a holistic approach: Sustainable products become part of the value proposition, the change process is accelerated by innovative product features and price advantages. For example, Procter & Gamble was one of the first to market cold laundry detergents that save up to 90 percent energy and are gentle on clothing.
3. Involve partners comprehensively. Many companies are using new forms of collaboration to fundamentally change their entrepreneurial ecosystem. 64 percent of the study participants consider this change to be very important. Respondents expect to increase collaboration with regulators, legislators and competitors, among others, over the next five years.
4. Using new technologies responsibly. The use of innovative technologies must be designed in such a way that sustainable successes are achieved quickly, and without undesirable side effects for health and the environment. Pioneers in this respect include Apple with its use of recycling robots and Google with its use of artificial intelligence, which saves up to 40 percent of the energy required in the cooling process in data centers.
5. Redefining the way value is created. Pioneers are going beyond purely financial indicators as part of their business strategy. The first major companies are incorporating environmental and social aspects into their investment decisions. "All these companies are convinced of their strategy," says Bain partner Staebe. "For them, it's more than just a trade-off between profitability and sustainability."
6. Customize core business as needed. 90 percent of the companies surveyed have recognized that they need to change their core business model to become more sustainable. 38 percent even consider a radical transformation to be essential. The strategic shift toward greater sustainability can encompass products, customer relationships, but also the core business.

Avoid mistakes, achieve long-term success

Companies that want to fundamentally restructure face the challenge of maintaining their current business model while simultaneously driving the transformation toward sustainability. The risk of failure is high. According to the Bain study, transformation has been fully successful for only 4 percent of study participants. 47 percent say they have failed so far.

"This failure rate shows how difficult it is to build a truly sustainable business model," Bain partner Dingemann points out. "But it is also evidence of how seriously companies are taking the transformation and how critically they are evaluating their work." He adds, "Those that start the strategy shift now can gain an enormous competitive advantage by leading the way."

Source: Bain & Company

As published online today on "View"Matthias Baumann is leaving his post at Möbel Pfister AG with immediate effect. According to a company statement, it was personal reasons that prompted him to make this departure. Just a few days ago, the world still seemed to be in order: The furniture store presented its current collection in the presence of Baumann. Until further notice, Chief Financial Officer Ivan Bosin is managing the business of Möbel Pfister on an interim basis.

Matthias Baumann, a trained businessman with further training as a business economist, has managed the furniture store since 2015. He has many years of management experience in retail and industrial companies. He was Managing Director Switzerland of the mail-order pharmacy Zur Rose and CEO of Interio AG from 2009 to 2011. Before that, he was CEO of Office World Switzerland and Germany for nine years. Matthias Baumann is married to Miriam Baumann-Blocher, owner and CEO of Läckerli Huus AG.

A year ago, Matthias Baumann spoke to ORGANISATOR about how digitization is changing the furniture trade. His im Interview The company's credo: whether online or offline, the focus is always on the customer and his or her shopping experience.

The threat situation for IT is becoming increasingly severe and has also become more complex. If an attack occurs, companies can usually prevent greater damage with existing protective measures. However, the following six myths will explain how they can significantly increase the security of their applications.

Myth 1: Cybercriminals attack the infrastructure, applications are hardly in focus

This myth is unfortunately a widespread misconception. Investigations have shown that more than half of all attacks occur via the application layer. However, the seventh OSI layer, the application layer, is not protected at all by classic firewalls. It is recommended that critical business applications be protected by an application firewall that controls input, output and access to external services and, if necessary, blocks them if they do not comply with the policy configured in the application firewall.

Application security, however, starts with the development of the software. Application programmers should follow best practices and stop using proven insecure code and vulnerability-prone programming constructs to prevent vulnerabilities from occurring in the first place. Timely patch management also plays a very important role throughout the application lifecycle (see Myth 5).

Myth 2: Penetration testing is enough, the application is secure

Most IT specialists believe that a successfully completed penetration test almost guarantees the security of an application. This is true for simple apps, but not for complex applications that contain a lot of business and process logic. Complex applications with many stakeholders cannot even be fully tested by penetration testing. Development, procurement or release processes involving multiple business units should therefore definitely go through additional security measures. NTT Security recommends using software maturity models, such as OpenSAMM, to help organizations build a security strategy for business-critical applications that is aligned with their business model.

Self-developed applications require special attention. One example: More than 70 percent of SAP functionalities are programmed by customers themselves. However, the manufacturer does not provide any security guarantee for in-house developments. The security measures established with the help of maturity models such as OpenSAMM are therefore particularly important for in-house software for which the customer is responsible.

Myth 3: Security tools do the job, then cyber attackers don't stand a chance

Many companies rely too much on their security tools, for example patching or configuration management. Tools are important, but only half the battle. In IT today, everything is networked with everything else. But the individual business units don't talk to each other enough. Security experts who pay attention to a holistic security strategy should be at the table for every new implementation and every important decision. Otherwise, each department will use its own tools in an uncoordinated manner, and in the end there will be many disappointed faces when a security incident occurs.

Myth 4: Every employee is responsible for their own safety

The most dangerous weak point in companies is their own employees, security experts emphasize. It is therefore important to create risk awareness among employees through regular training and to inform them about the current attack vectors. Training does not rule out the possibility of cybercriminals gaining access to sensitive data through social engineering techniques such as personalized phishing emails, but it does increase awareness and reduce risk. The key is to think twice about every click on a mail attachment and use common sense.

Myth 5: Security patches take hours to apply and systems are unusable

On average, vulnerable, unpatched applications remain online for several hundred days, even though vulnerabilities are known and cybercriminals could launch an attack at any time. The biggest security leak for applications is unpatched libraries, according to the Application Security Statistics Report 2018 (Vol. 13) by WhiteHat, a subsidiary of NTT Security. The reason for this negligent behavior is the common misconception in many companies that IT systems fail and are unusable when security patches are applied: Customers may not be able to access ordering systems, employees are twiddling their thumbs, and the company loses revenue as a result.

This assumption is wrong. Today, security patches can either be applied during operation or only require individual components to be shut down for a short time. Another alternative is to use the nightly maintenance window for the patches.

Myth 6: Once you've been hacked, there's nothing you can do about it

Easier said than done: In the event of an attack, companies should definitely remain calm and not cause more damage through ill-considered knee-jerk reactions. There are companies that have pulled the power plug after an attack and thus destroyed the hard disk controllers. It was no longer possible for forensic experts to reconstruct the attack and identify the attack vectors in retrospect. The goal should be to gather as much evidence and data as possible and seek the help of professional security experts as soon as possible.

Conclusion: Safety depends on many factors

A single, successfully completed penetration test is not enough to ensure application security. This is a negligent misconception. To my knowledge, there is no penetration test that does not reveal one or two critical vulnerabilities. It is therefore recommended to use maturity models for application security such as OpenSAMM as a guideline. Often, security patches are not applied because then supposedly business-critical systems such as production or sales are down for a certain time. Companies thus take an incalculably high risk. However, patches can also be applied during operation. Many of our customers do this, avoid the downtime and it works very well.

Author:
René Bader is Lead Consultant Secure Business Applications EMEA at NTT Security.

Switzerland has been ranked first in the Global Innovation Index for years. However, we should not rest on our laurels, because this ranking does not tell the whole truth, said Peter Grünenfelder, Director of Avenir Suisse, at this year's Economic Forum in Olten. Other facts should not be lost sight of: the increase in trade restrictions, the growing importance of China (at the expense of the USA), migration and digitalization. Switzerland is not flexible enough in dealing with these megatrends, he said. Grünenfelder therefore called on Switzerland to reduce the reform backlog and introduce a dynamic foreign economic policy. In addition, universities should react more quickly to the needs of the economy in order to provide the necessary skilled workers.

#LifelongLearning

Remo Ankli, member of the cantonal government of Solothurn, gave the Swiss education landscape good marks. Thanks to their practical orientation, the universities of applied sciences in particular have a close relationship with the economy. He also pointed to the #LifelongLearning campaign launched on the occasion of Swiss Digitaltag and emphasized that one of the main tasks of schools is to teach children, above all, how to learn and retain the joy of lifelong learning.

Company of the future

Roger Wüthrich Hasenböhler, Chief Digital Officer Swisscom, presented Swisscom's strategic approach. In order not to become a discontinued model, companies are well advised to invest in the future: 80 percent of the funds for the core business, 15 percent for adjacent business areas and 5 percent for groundbreaking innovations (disruptive). Only by consistently separating the core business from the innovation business could fundamental changes and new ideas be successfully realized. Otherwise, these "growing plants" would be neglected too much as soon as the core business was not running optimally. Wüthrich also rejected the idea of going it alone. Cooperations and prototyping are indispensable in order not to innovate without consumers in mind and to quickly realize new ideas.

The next Olten Business Forum will take place on September 2, 2020 held. Information: www.fhnw.ch/wirtschaft

The one-year timeout seems to have done the Alpine Symposium good: With Google's Chief Innovation Evangelist and Stanford University Adjunct Professor Dr. Frederik G. Pferdt, host and organizer Oliver Stoldt was able to have a top crack of global digitization on the affiche right away. Another highlight is the appearance of Carla del Ponte. The former UN chief prosecutor is coming to Interlaken with her latest book in her luggage.

Innovations by the meter

The digital giant Google owes its constant flow of innovations not least to Dr. Frederik G. Pferdt, originally from Lake Constance, who ensures that it does not dry up. Pferdt, who holds a doctorate in business education, initiated a community of 500 innovation evangelists and is the founder of Google's "The Garage" and creator of the first innovation lab. This is used by hundreds of teams a year, across all areas of Google - from YouTube, to hardware, Maps, the Android operating system and also Sales, Cloud, HR and Research. This to find creative solutions and test hundreds of never-before-seen ideas in as short a time as possible. The innovation expert teaches as an adjunct professor at Stanford University and was a research lecturer at Columbia University's EdLab. He uses his forward-thinking approach to advise governments, corporations, start-ups, and international organizations.

Lecture fireworks on digitization

Other highly attractive speakers await the audience at the Alpine Symposium 2020: Carla del Ponte, former UN chief prosecutor and Swiss ambassador, comes to Interlaken with her latest book "In the Name of the Victims - The Failure of the UN and International Politics in Syria". Next, we'll hear from Chris Riddell, an award-winning global futurist, about emerging trends in the hyper-connected, digital world. Pascal Kaufmann, founder of Starmind and Mindfire, knows all there is to know about Artificial Intelligence (AI). Anja Wyder Guelpa, founder of Geneva-based think tank civicLab, sees digitalization and disruption as an opportunity to question and change the way we lead today. iPad magician and digitalization expert Simon Pierro defines a new genre of magic.

People from business, sports and media at the Alpine Symposium 2020

Other competent speakers with high experience and knowledge potential are Cirque de Soleil star Christian Lindemann or German cyclist Kristina Vogel, who was paralyzed after an accident, Marcus Schögel, Director of the Institute for Marketing at the University of St. Gallen, SRF Middle East correspondent Pascal Weber and China & Middle East expert Martina Fuchs. Additionally on the program are Dr. Ingo Rauser (Capco), who will talk about the future of the finance industry, "Brain Store", idea merchant Nadja Schnetzler, Manuel von Allmen, owner of the Bernese Oberland shoe manufactory Kandahar and last but not least the excellently educated lawyer Kai Leonie Tschan, who has decided to become the sole hut warden at the Mittellegihütte.

Leading event for knowledge transfer

The SRF Tagesschau presenter and experienced foreign correspondent Florian Inhauser will now moderate the two-day event. The Alpine Symposium regularly brings together 950 participants at the Victoria-Jungfrau Grand Hotel & Spa in Interlaken. Among entrepreneurs, CEOs, innovative entrepreneurs and representatives of SMEs, the event has established itself as one of the leading events for knowledge transfer and networking. This has also convinced UPC Business and Xing, which Oliver Stoldt was able to win over as a new Presenting Partner for the Alpine Symposium. As a result, tickets for the Alpensymposium can now be purchased both via the website www.alpensymposium.ch as well as about Xing be booked directly.

60 years ago, the ISS, the International Space Station, was still science fiction. Ten years later, it was reality, and the day after tomorrow, it could already be scrap metal. New visions of lunar and Martian stations are already on the horizon. In general, the world is advancing in seven-mile boots in terms of technology, which encouraged the FHS alumni to make the "Brave New World" the theme of the Networking Day 2019 on September 6. There they sat, the 700 guests, listening to Raiffi the robot's welcome. SRF presenter Tobias Müller stood next to it and wondered, "I have an ambivalent feeling about this topic. Does it offer us support or does it take away jobs?"

The new heart from the 3D printer

The question was justified when listening to Internet entrepreneur Jörg Eugster. He talked about the 3D printer that will turn the logistics chain upside down. Spare parts for cars can be conveniently printed via it, eliminating the need for truck transport. There is also already printable food. Entire houses are conceivable, which would make reconstruction during hurricanes much easier. Organs are not yet fully functional, but are already in the development phase. "In ten years, it will be possible to 3D print the heart," says Eugster. Technology foresees further innovations, especially in artificial intelligence. Eugster dictated a message to his cell phone at breakneck speed, which was then typed down by the system in a jiffy. Translations are also child's play; the program DeepL translates a 25-page document in 25 seconds. In the future, a Google Assistant will arrange hairdresser appointments and reserve a table at a restaurant without telling whether there is a human or a bot on the other end of the line. And that's not all: instead of a smartphone, people will wear a chip under their skin in the future. Samsung is already working on a camera lens for the eye.

Gymnastics with the robot

The little robot NAO not only amazed the guests, but also made them laugh. Because when he was supposed to show how he leads the seniors 65+ to gymnastics, he unceremoniously went on strike. NAO got a second chance and mastered it with flying colors. Some guests were almost inclined to join in the gymnastics. The robot's goal is to make life easier for older people. The IKOA-FHS department, headed by Sabina Misoch, is working intensively on robotic solutions for the elderly. Eugster is also convinced of the robots, saying they would offer enormous help, especially in rehabilitation or for people with physical impairments.

Experience virtual reality in real life

Then Tobias Müller had to face virtual reality. Jörg Bachmann from the Institute for Innovation, Design and Engineering at the FHS St.Gallen put the 3D glasses on him. He went up in the elevator, and when the door opened, Müller was standing at a dizzying height above the abyss of a skyscraper. He had to venture out onto the platform. His knees were shaking, as if he were really in this situation. Again and again he grabbed Bachmann so that he wouldn't fall off the stage. Then he gathered his courage and jumped. Labs are already working with it to treat sufferers with their fear of heights. But virtual reality can do much more than create virtual environments, such as developing entire cities and acting out visions. Impressively shown in famous movies like Superman, Blade Runner, Incredibles 2. Hollywood is leading in 3D and VR applications and a St.Gallen resident has made a name for himself there: Dominik Tarolli. Smart City can be used for real city developments - San Francisco, Abu Dabi and also Geneva are already using it. As a homesick St.Gallen resident, he naturally hopes that the city of St.Gallen will call him and also wish for a digital twin.

Medical treatment via smartphone

With all the technology, one thing must not be forgotten: people themselves. "People still long for traditions today, no matter how efficient algorithms may be," says Sigmar Willi, who served as a speaker for the first time. While digital transformation can cause stress, addiction, loneliness and anxiety, he said, people also gain a lot from it, including new options, productivity, time, mobility and contacts. You simply have to ask yourself what you want and what's good for you - and focus on your strengths. eedoctors" - the first virtual doctor's office via smartphone - is also a human experience. You call the app, a specialist answers, you tell him your problem, and he gives you a medical opinion and, if necessary, a reference. On top of that, the app reminds you of any medication you need. With eedoctors, Andrea Vincenzo Braga, MD, wants to counteract the shortage of specialists and save patients with minor ailments such as fever, cough or flu the trip to the doctor's office. He said this would also benefit the overburdened healthcare system, as 80% of emergencies are unnecessary and drain resources from serious cases. Networking Day 2019 featured a visionary look at the "Brave New World." "We learned today: we should have an appetite for the future, be curious, but not forget the human being in the process," Müller concluded. And the guests were able to satisfy this curiosity afterwards at the traditional networking party with the various worlds of experience.

The next Networking Day will take place on September 4, 2020. The topic: How much earth does man need? In the area of tension between economy and ecology.

In complicity with the artonomists and conceptual artists Frank and Patrik Riklin and the New Work Pioneer Florian Wiese/r, Ewa Ming breaks new ground. Together they proclaim "the Artonomic Manifesto". From Monday, September 9, until the opening of Business Innovation Week on September 30, a series of public pleas will begin on the Pfingstweid parking garage deck in Zurich.

Focus on digitization

"Many managers still do not understand that the time is pressing to act. I want to cut off old pigtails and ties and have started doing so with myself!", says Ewa Ming. To this end, the experienced organizer and founder of trade fairs and congresses has developed a new, forward-looking event format: "Business Innovation Week Switzerland" (BIW). At the beginning of October, it will transform the vibrant workplace of Zurich Oerlikon into an interactive space of inspiration and experience for entrepreneurial innovation, for new thinking and action. Ewa Ming's message to the Swiss economy: "Switzerland as a country of SMEs is still characterized by companies that are often still managed too conservatively. We need to get out of the comfort zone and ensure more diversity." To this end, she is teaming up with the "artonomists" to overcome entrenched structures and beliefs in economics.

The focus of Business Innovation Week is therefore on digitization, trends and the latest technologies for the modern working world. 300 speakers at the Future Conference, 200 partners and exhibitors, and 100 events at the Live Experience Expo and BIW Academy will deliver an exceptional knowledge and networking package. The new event format will be the meeting place where people from different professions and industries who want to make a difference can participate in discussion panels and talk about new ideas and business models. "The spirit here is to be open. The mindset is connecting."

The Artonomic Manifesto

Ewa Ming, Florian Wiese/r, Patrik and Frank Riklin call for a new way of thinking and acting in the Swiss economy. The futurist, the New Work pioneer and the two conceptual artists want to convince 20,659 Swiss companies to put a sense of purpose and sustainability before the pure pursuit of profit. The starting signal will be given quite symbolically next Monday in Zurich: on the Pfingstweid parking deck in the shadow of the Prime Tower, the futurist and three artonomists will proclaim their joint manifesto. In complicity they call from now on for unusual thinking and acting in the Swiss economy - with courage for sustainable change!

The Manifesto Theses:

• If you want to act in a new way, you have to think in a new way
• Future means (dis)destruction of existing things
• No "little transformation" helps in global crises
• Come to Mache-ting, forget Marke-ting
• Do not acquire customers, find accomplices
• Rethink your own values and leadership culture
• Diversity is a booster for creativity and innovation
• Those who allow the unusual can break out
• Disruption acts louder than words
• Meaning orientation takes precedence over profit orientation
• Cheerful seriousness is the key to sustainable solutions
• Attitude is the USP of the 3rd millennium
• …

The claim

Over the next ten years, 20,659 Swiss companies are to face up to these theses and transform themselves into new ways of thinking and acting, into a different way of doing business. Because at least as many companies are needed to trigger change in a country. These companies put sense before profit and thus contribute significantly to a sustainable economy. According to a Harvard study, serious political changes took place in the last century where at least 3.5 percent of the population actively participated in change processes. Translated into the Swiss corporate world, this means these 20,659 companies.

The Ming-Riklin-Wieser-Riklin quartet calls on all companies, managers and employees: "Show your attitude and become part of the movement for new thinking and action! Become an accomplice to our manifesto, sign up online and network with Switzerland's future shapers at Business Innovation Week."

What is "Artonomy"?

Artonomy is a neologism by conceptual artists Frank and Patrik Riklin. It means the fusion of art, everyday life and business. With the work "Fliegenretten in Deppendorf" (2012-2018), the Riklin brothers succeeded for the first time, in "complicity" with a German company for insect control, to deliberately-subversively turn the existing business philosophy upside down and to lead the company into the future through the power of art. Symbol, icon and accomplice for this process is the "housefly Erika". Together with entrepreneur Florian Wiese/r, the Riklin brothers founded Artonomie AG in 2018, which consistently puts art before economics, for a different way of doing business through unusual thinking and acting.

"Our brains have the physical prerequisite, neuroplasticity, for new thinking and action. As people, entrepreneurs and society, there is no excuse anymore. The prerequisites could not be better coupled with our prosperity. Doing is like wanting, only more blatant," says Florian Wiese/r and the Riklin brothers follow up: "We demand a state regulation for unusual thinking and acting in the economy. Those who are active get tax relief. Those who do nothing pay more taxes".

With a public proclamation series, pleas in the sense of the "Artonomic Manifesto" will be proclaimed in the coming weeks on the Pfingstweid parking deck and at the Business Innovation Week in Zurich, discussed and translated thesis by thesis, step by step in real terms into everyday business life.

https://www.businessinnovation.ch/de/manifest/

Related links:

www.insect-respect.org
www.fliegenretten.de
www.Artonomie.com