Employer branding from Sayhey: Authentic storytelling with «Faces of Metro»
With the new employer branding film «Faces of Metro», the Biel agency Sayhey, together with Metro Boutique, shows how authentic storytelling works in employer branding today.
Real people, real stories, real brand: the film focuses on the employees of Metro Boutique - from apprentices to store managers. Shot in a raw industrial hall, it creates an aesthetic that combines fashion and authenticity. «Faces of Metro» combines honest voices, palpable energy and a modern visual language - raw, stylish and with a touch of retro charm.
«Employer branding is often confused with boring advertising,» says Svenja Tschannen, Creative Director at Sayhey. «But it's about much more than that: people today want to feel who is behind a brand - and whether they fit in. This is precisely why employer branding is so important - it shows what a brand really stands for - how it thinks, how it feels, how it works. With «Faces of Metro», we wanted to capture exactly this feeling - genuine, lively and typically Metro Boutique.»
Courage, personality and cohesion
The film shows what modern employer branding can look like: bold, human and visually striking. Instead of typical recruiting aesthetics, images are created that convey attitude, diversity and cohesion. «It was important for us to show that Metro Boutique is a place where people with personality can go their own way,“ says Kevin Brunner, Marketing Manager at Metro Boutique AG. «Our employees bring the brand to life - and that's exactly the feeling we wanted to convey in the film: honest, full of energy and close to the people.»
The Faces of Metro employer branding video can be seen on the Metro Boutique careers page and social media channels.
Responsible at Sayhey: Svenja Tschannen (Creative Director). Responsible at Metro Boutique: Kevin Brunner (Marketing Manager).
