Sofie develops digital presence and visual identity for 13Photo

The photography agency 13Photo has been committed to dedicated and creative author photography since 2009. As a photography agency, 13Photo develops sophisticated visual worlds and supports or advises clients from the first to the last planning step. In doing so, 13Photo works with experienced and award-winning creatives and promotes young, exciting talents. The communication design agency Sofie has redesigned the content and design of the website and at the same time created a new visual identity for the 13Photo brand. The new website has optimized the user and brand experience and simplified the customer journey - potential customers can reach the specific service offering and contact person with just a few clicks. The numerous features and functions such as animations, video and filters also ensure that the website is very easy to use at all times. The visual brand identity has been simplified and reduced to a minimum. This conceptual element is reflected above all in the logo and letterhead. The unique imagery from campaigns, portraits, reports and films ensures power, variety and diversity. This variable component complements the reduced visual language of the brand. Various interactive elements - such as those designed in the menu - give the user an insight into the diversity of 13Photo's visual world. The co-creation concept of the agencies Sofie and Marke17 was used for the conception and implementation of design and code.  

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Responsible at 13Photo: Lisa Schneider (agency management), Adam Schwarz (agency management). Responsible at Sofies Kommunikationsdesign: Kevin Casado (Brand Management & Consulting, Concept, Design), Carla Berger (Design), Anja Meier (Design), Luca Fontana (Text). Responsible at Marke17: Pasquale Li Voti (consulting, concept, technology), Luca Moor (code), Timo Buff (code).