Martin et Karczinski develops brand for health platform Well
The Well platform is intended to bundle the knowledge and expertise of all stakeholders as a comprehensive ecosystem for individual health management. Martin et Karczinski was commissioned to develop the brand design after a two-stage competition in fall 2020. In an intensive collaboration with representatives of the founding companies, the strategic foundations for the positioning, the brand architecture [...]
As a comprehensive ecosystem for individual health management, the Well platform aims to pool the knowledge and expertise of all those involved. Following a two-stage competition in fall 2020, Martin et Karczinski was commissioned to develop the brand design. The strategic foundations for the positioning, brand architecture and brand development of Well were created in intensive collaboration with representatives of the founding companies. "Well should enable all relevant players in the healthcare sector to come together and pull in the same direction. That is Well's vision," says Alexander Boyer, CEO of Well Gesundheits AG. The brand promise "Your health in your hands" not only conveys Well's comprehensive service claim. It also stands for the role of the user as an autonomous and responsible designer of their health. The brand architecture is designed to allow the health platform to be developed openly, so that more and more partners and services can be added after the launch phase. Further players have already been added. The brand values and the ambitious value proposition are expressed in the new brand design. The Well logo is based on a simple symbolism. "In combination with an emphatic and open visual language and the colour combination of blue and green, users and service providers experience a company that will clearly and consistently realize its vision," says Daniel Zehntner, CEO of Martin et Karczinski Zurich.
Link to the platform well.ch
