Media Focus and Swissfundraising launch collaboration

The communicative and promotional visibility of donation organizations in the Swiss market is the focus of the study. The INKA of the Swiss NPO market examines all controllable areas of communication. For this purpose, the advertising presence (Paid Media), the search engine presence (Paid and Owned Media) as well as the media presence (Earned Media) are examined in quantitative and qualitative terms and contextualized with the help of market data.

NPO communication is examined

Special attention is also paid to the content of the communication. What topics are discussed in connection with the organizations? What visual means are used? Are there visibility triggers and where are the dangers for the organizations' reputation lurking? The results of the study will be available to the participating donation organizations in an online dashboard from September onwards. An overall assessment and evaluation will be carried out in April 2023 after one year of media monitoring.