How Brinkertlück promotes the new Baba Shrimps album
Posters like a bulletin board: Brinkertlück and the band Baba Shrimps have come up with a special campaign for the release of the new album.
The Swiss band Baba Shrimps released a new album last Friday - and accompanied it with a spectacular guerrilla marketing campaign: Staged by Brinkertlück, special posters were put up in various cities in Switzerland, giving passers-by the opportunity to tear off tickets or T-shirt vouchers as if they were on a notice board. An idea designed to emphasize the band's proximity to its fans.
The band not only delighted the audience with their music, but also inspired three of the seven Federal Councillors to perform a spontaneous dance interlude. A moment that merged the boundaries between art and politics and made the hearts of the audience dance.
