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CONNECT ICT trade fair with over 85 exhibitors

The B2B brands of the Brack.Alltron retail group - Alltron and Brack Business - are once again hosting the CONNECT industry event this year. Under the motto "Forever Young", over 80 manufacturers will be presenting the latest hardware and software trends on August 27 and 28, 2025.

Editorial - July 8, 2025
This is how the CONNECT ICT trade fair presents itself to the public this year. (Image: zVg)

On August 27 and 28, 2025, the CONNECT ICT trade fair will be held for the third time in a row in Hall 550 in Zurich-Oerlikon. "CONNECT has long since established itself as one of the most important ICT events in the whole of Switzerland and is the largest ICT trade fair in German-speaking Switzerland. This year, with over 85 exhibitors and a varied course and supporting program, we will once again prove that Brack.Alltron is young at heart and at the forefront of the market," says Andrej Golob, Chief Sales Officer at Brack.Alltron. As presenting partners, the organizer was able to attract the renowned manufacturers HP, Microsoft, Lenovo, Samsung, Schneider Electric/APC and Huawei. On two public days, visitors can discover the latest products and solutions from the information and communication technology sector.

Extensive sessions, lectures and panels

In addition to the sustainably produced exhibition stands, a varied and informative supporting program is also an integral part of the trade fair. On Wednesday, for example, the consulting firm Carpathia will present the B2B Monitor with valuable insights into purchasing behavior in the digital age. Another highlight will be the keynote speeches by Georges T. Roos followed by live interviews, which will take place on both days of the trade fair. Roos is one of the most renowned futurologists in Switzerland. He will talk about what he personally considers to be the "Forever Young" spirit and what the megatrends of the coming years will be.

Exchange and networking

According to the organizers, the CONNECT ICT trade fair offers ideal opportunities for professional exchange and networking between manufacturers, customers and Brack.Alltron employees. The target audience is made up of Alltron specialist trade partners and business end customers of Brack Business who are interested in modern working, cloud solutions, data centers, networking, professional AV, security, market trends and product innovations. The Ticketing has recently been opened. Admission is free of charge. Brack.Alltron is once again expecting over 1,500 visitors over the two days of the fair this year.
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