Swiss Pricing Congress shows how AI is changing pricing
On June 10, 2026, the second Swiss Pricing Congress will take place at the Dolder Grand in Zurich. Leading brands such as NZZ, SBB, AutoScout and TWINT will show how artificial intelligence, data and new models are changing pricing and how companies are enforcing premium prices.
At the second edition of the Swiss Pricing Congress, everything revolves around one of the most effective levers for corporate success: price. The congress starts at 2 p.m. at the Dolder Grand Hotel in Zurich, parallel to the Swiss Brand Congress. The focus will be on strategies with which companies can consistently monetize value creation, enforce premium prices and manage profitable price campaigns.
The congress is aimed at managers and decision-makers who no longer see pricing as an operational task, but as a central management discipline. This is because price has a direct impact on earnings, growth and company value. And this makes it one of the strongest levers for success in a company.
AI is changing the rules of the game
Artificial intelligence has long since changed the rules of the game. Traditional pricing logic is coming under pressure. Companies need to develop new approaches. The congress shows how this works in practice. Leading companies will provide concrete insights into their strategies.
Practical examples from leading companies
AutoScout is evolving from a marketplace into a platform with differentiated monetization. The NZZ will show how premium offers are tapping into new target groups and increasing sales. TWINT will shed light on the role of pricing in digital ecosystems. And SBB will provide insights into pricing in public transport.
Further impetus will come from YouGov with new methods for measuring price acceptance and from VIU, which focuses on transparent price architectures and stable prices. The program will be supplemented by practical examples of AI in pricing and data-driven management of sales and prices.
Platform for exchange and new ideas
The Swiss Pricing Congress brings together different perspectives and combines scientific findings with concrete application. As a spin-off of the Swiss Brand Congress, it creates a platform for exchange, discussion and new ideas. Around 100 participants took the opportunity to network and gain new impetus for their own pricing strategy.
Further information on the program can be found at: https://www.pricing-kongress.ch/
