Premiere of the D2C Summit at the KKL Lucerne
On March 20, 2026, Go 2 Flow launched the D2C Summit at the KKL Lucerne, the first event in Switzerland dedicated exclusively to direct-to-consumer brands. The line-up included keynotes from Snocks founder Johannes Kliesch, Blacksocks founder Samy Liechti and NIKIN CEO Nicholas Hänny as well as panel discussions with representatives of established Swiss brands.
On March 20, 2026, Go 2 Flow launched the D2C Summit at the KKL Lucerne, the first event in Switzerland to focus exclusively on direct-to-consumer brands. From specific growth models to the question of international scaling, the program showed how Swiss D2C brands are holding their own in an increasingly fast-paced and demanding consumer world.
The line-up included keynotes, panel discussions, masterclasses and networking formats. The D2C Summit has a clear objective: to promote networking, facilitate partnerships and drive the growth of Swiss D2C brands.
Practical knowledge from successful brands
The stage belonged to brands that know how it's done: Johannes Kliesch, founder of Snocks, took the audience behind the scenes of one of the best-known D2C companies in the DACH region in his keynote speech. Samy Liechti and Blacksocks showed what 25 years of consistent D2C means and what others can learn from it.
In his 45-minute masterclass, Nicholas Hänny, CEO of NIKIN, showed why automated postcards are massively underestimated as a growth channel and how profitable they really are.
Sebastian Paul, representing Victorinox, contributed the perspective of a traditional Swiss company. Together with Simon Bertschinger from Namuk and Andreas von Muralt from Jungkraut, the panel discussion revealed how differently D2C works depending on the industry and where the same rules still apply.
Marlena Hien, Founder of Bears with Benefits, and Philip Class, Founder of Teveo, were two of the strongest German D2C brands on stage. In a discussion moderated by Laura Kremer, they spoke openly about their strategies and experiences.
Platform for exchange and growth
Switzerland has all the prerequisites: Quality, innovative strength and entrepreneurial thinking. What was missing until now was a place for exchange, partnerships and joint growth. The D2C Summit closes this gap and aims to become the most relevant event for D2C brands in Switzerland. The response after the premiere spoke for itself.
The next D2C Summit will take place on January 22, 2027. Super Early Bird tickets will be available from May 1, 2026.
More information at: https://d2c-summit.ch/
