Bright Live AG: Zurich-based live communication agency changes its name
The Swiss event and live communication agency Bright is now operating under the name Bright Live AG. With the new name, the Zurich-based company is underlining its strategic realignment as a LiveCom intelligence agency - and for the first time is making its core competence formally visible in the company name.
The owner-managed Zurich agency Bright - previously operating under the name Bright Entertainment AG - has been operating under the new legal name Bright Live AG since June 3, 2026. The renaming is the logical continuation of a strategic realignment that the company had already initiated in March 2026. The established brand identity as Bright remains unchanged.
From entertainment to live communication
The previous company name no longer fully reflected the agency's range of services. Although emotional entertainment is an important component of effective events, the agency's focus since it was founded 23 years ago has always been on the conception and implementation of holistic live experiences. The agency realizes brand experiences, employer branding, event marketing and ultra first class private events. The new name now makes this focus on live communication, which is anchored in the company's DNA, visible at first glance.
«We have been creating tailor-made event experiences for over two decades. Entertainment has always been a tool, but our core has always been strategic live communication,» explains Christian Studer, founder and CEO. «With our new name and the claim »beyond the moment', we have come full circle. We are making it unmistakably clear what we stand for: For intelligent live communication that has an impact far beyond the actual event moment and delivers measurable results."
AI, data and content as an intelligence layer
Back in March, Bright repositioned itself as a strategic «LiveCom Intelligence Agency» that makes live experiences measurable and more sustainable through the targeted use of artificial intelligence, data analysis and content strategies. The recently introduced «Bright Ecosystem», which offers customers access to expertise in the areas of AI, data and content, will be seamlessly continued. The name change will not result in any operational changes for existing customers and partners - all contact persons, services and ongoing projects will remain unchanged.
In line with the strategic realignment, the team also moved to a new location in April 2026: Schipfe 32 in the heart of Zurich.
More information at www.brightlive.ch.
