SKP, SMG, and TWINT Launch a Prevention Campaign Against Online Fraud
The Swiss Crime Prevention Agency (SKP), SMG Swiss Marketplace Group, and TWINT are launching a joint national prevention campaign against online fraud. At the heart of the campaign is an interactive game that uses realistic chat transcripts to highlight typical warning signs of fraud attempts.
The Swiss Crime Prevention Agency (SKP), SMG Swiss Marketplace Group, and TWINT are launching a joint national prevention campaign against online fraud. The goal is to raise awareness of common scams and thereby prevent cases of fraud on online marketplaces. Online fraud remains an ongoing challenge in e-commerce.
Interactive Game Brings Scams to Life
At the heart of the campaign is an online game on the SKP website. In four simulated conversations between a buyer and a seller, participants are asked to identify suspicious messages and situations—so-called «red flags.» These include, for example, links to fake login pages, fraudulent payment requests, or deliberate psychological pressure. After each scenario, users receive an explanation with specific tips on how to recognize these warning signs in the future.
Broad Alliance for Greater Protection on Online Marketplaces
The campaign builds on the long-standing collaboration between SMG and SKP. Since scammers are increasingly exploiting trust in the TWINT brand for their fraudulent schemes, the Swiss payment app has now joined the campaign as a partner.
For SMG, prevention is a key component alongside ongoing investments in security measures. Especially on high-reach platforms such as Ricardo, tutti.ch, and anibis.ch, it is important to raise users’ awareness of fraudulent practices so that they can recognize suspicious situations early on. The joint campaign expands the reach of existing awareness-raising efforts.
Online fraud remains a major risk
The campaign addresses one of the major challenges in online retail: fraud continues to rise worldwide. Fraudsters are increasingly using messages that appear deceptively genuine in an attempt to gain their victims’ trust or lure them out of the platforms’ secure chat environments. Recognizing the first warning signs can nip many of these fraud attempts in the bud.
The online game is now available on the SKP website: https://www.skppsc.ch/de/projekte/medienkompetenz/mission-betrugsjagd
Contact at SMG Swiss Marketplace Group: Roswitha Brunner, Head of Corporate Communications & Public Affairs
For more information about SMG Swiss Marketplace Group, visit https://www.swissmarketplace.group
