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Swiss Brand Congress

Swiss Brand Congress: AI as a team member of brand management

Brand Congress 2025: AI, content, cultural change

First Swiss Pricing Congress starts in Zurich

MANAGEMENT , MARKETING

"CMOs are becoming 'E-CMOs' and need to rewrite their job profile"

"I don't want to cloud creativity with control"

"Brands need more flexible interfaces where creative people can dock on more easily"

Donald Schneider: The King of Campaigns

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FIFA World Cup 2026" brand check: The ultimate non-logo
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Transformation in Swiss companies: too slow...
The most valuable companies in the world: 1980, 2000 and 2023

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