Promokant refocuses with premium staffing agency Kyo

Good live and field marketing is decided where brands meet people. In direct contact. Promokant has been developing personalized brand activations at precisely these crucial touchpoints for 20 years. But expectations have changed, for brands and brand managers as well as for promoters. Today, it's all about clear responsibilities, professional support, flexible deployment models and genuine appreciation.

Clear focus on core competencies

Promokant draws a clear conclusion from this: an agency cannot do everything equally well at the same time. This is why Promokant will focus entirely on strategy, conception, project management and excellent implementation of live and field marketing activations in future.

Kyo is taking over the entire pool of promoters, sales consultants and hostesses with immediate effect and will continue to develop it independently. As a specialized agency for recruitment, support and deployment quality, Kyo is positioning itself as the first port of call for promotion, event and trade fair personnel. Kyo works for Promokant as well as directly for brands, event organizers and agencies that require professionally managed, high-quality personnel. All necessary licenses are available, the processes are fully compliant, transparent and can be audited at any time.

Modern technology in personnel management

This model is complemented by modern technology in personnel management. The KyoX Board, developed in-house, provides real-time transparency on deployments, personnel and relevant key figures, thereby creating a new quality of controllability and reliability.

With this further development, Promokant and Kyo are making themselves fit for the next generation of brand managers and project managers on the client side as well as for current and future brand ambassadors of their brands. The new Promokant and Kyo websites went live on January 1.