Jan Kempter is «Advertiser of the Year» 2026
The Creative Director and Partner of Wirz was presented with the industry's most important personal award at the Palais Mascotte on Tuesday evening. The jury and the community vote chose Jan Kempter as «Advertiser of the Year» 2026, following Philipp Skrabal from Team Farner.

Jan Kempter, Creative Director and Partner at the Wirz agency, receives the prestigious «Advertiser of the Year» 2026 award. The decision was made by a combination of jury assessment and community voting. The award ceremony took place on Tuesday evening at the Palais Mascotte.
Successor to Philipp Skrabal
With this award, Jan Kempter follows in the footsteps of Philipp Skrabal, who worked at Team Farner last year and held the title of «Advertiser of the Year» 2025. The award is considered the most important personal award in the Swiss advertising industry and recognizes outstanding achievements in creative communication.
Advertising Week is now called m&k
The event also marks another milestone: Werbewoche.ch is now operating under the name m&k. The brand name and domain will change to markt-kom.com, while the content and quality of the offering will remain unchanged.
