Three steps to greater visibility and relevance in business: Dr. Karina Audrey Jeker knows how authentic self-presentation can lead to a stronger and more persuasive impact on others. In her book *Ganz einfach du* (*Simply You*), the expert reveals how to leave a lasting impression and reap the benefits of positive feedback personally, professionally, and financially.
Editorial
-
June 25, 2026
Karina A. Jeker, author of the book *Ganz einfach du*. (Photo: courtesy of the publisher)
In times of change and information overload, personal branding is an indispensable key to success—and a topic on which Jeker, a long-time marketing lecturer and expert, has been advising companies and individuals with great enthusiasm for more than twenty years. Jeker’s model is based on the approach of strong product brands, which use this knowledge strategically for themselves and the success of their products. «Personal branding is guided by the principles of brand management, but it begins from within,» says Jeker.
Drawing on her experience in marketing and personal development, Jeker has developed a scientifically grounded and practical branding tool that supports the building of a strong personal brand in three steps—from brand identity through perception and positioning to clear and compelling communication. Her book *Ganz einfach du* also explains how to ensure long-term success with your own authentic brand—covering topics such as personal responsibility, openness to change, regeneration, resilience, self-management, as well as time and mind management. At the same time, Jeker vividly outlines what it takes to successfully position oneself within a company—especially as a woman—and to make one’s own achievements more visible.
Many practical examples drawn from the author’s wealth of experience chart the path to becoming a «love brand.» «Personal branding requires courage, authenticity, and the ability to tell your own story without striving for perfection or putting on a show,» Jeker advises.
