Four books that might interest you
Marketing, management and organization are facing profound changes. New technologies, data-based strategies and agile working methods demand clear orientation and practical concepts. In collaboration with GetAbstract, we present four current books that offer sound knowledge and concrete tools for anyone who wants to make their marketing and management work fit for the future.
In collaboration with GetAbstract, we present four books from the marketing and communications sector. This time: «Die 10 wichtigsten Zukunftsthemen im Marketing», «Zug um Zug verhandeln», «Selbstorganisation macht Sinn», «Datengetriebenes Marketing».
The 10 most important future topics in marketing
Marcus Stumpf
Publisher: Vahlen
Publication year: 2025
Pages: 287
ISBN: 9783800677825
Artificial intelligence, agile, influencers and viral campaigns: The world of marketing is spinning ever faster. Together with a team of almost 20 experts, marketing researcher Marcus Stumpf has conducted a meta-study on current developments in marketing and identified the ten most important ones. Marketing enthusiasts and managers looking for a comprehensive overview will get their money's worth here. The book is also understandable for those who do not yet have experience in all areas.
getAbstract rating: 8
Qualities:
- Comprehensive
- Systematic
- Overview
Negotiate step by step
Achieve measurably better results.
Alain Lempereur, Aurélien Colson and Andreas Winheller
Publisher: Frankfurter Allgemeine Buch
Publication year: 2025
Pages: 368
ISBN: 9783962512170
Many managers go into negotiations relatively unprepared, complain the authors, all of whom are experts in negotiating. In their guide, they provide far more than just rhetoric tips. It is more of a strategic handbook that sees negotiation as a controllable process. Instead of relying on intuition, the authors focus on the „three Ps“: people, problem and process. The combination of classic Harvard theory with operational techniques of police and hostage negotiation is particularly valuable. Thanks to numerous practical examples and checklists, the book is immediately applicable.
getAbstract rating: 9
Qualities:
- Comprehensive
- Realizable
- Practical examples
Self-organization makes sense
A guide to contemporary collaboration in SMEs.
Adrian Dätwyler, Andreas Enz, Stefan Lenz and Markus Sulzberger eds.
Publisher: Versus
Publication year: 2025
Pages: 256
ISBN: 9783039093403
In order to be successful in an increasingly complex and dynamic environment, many companies are turning to self-organized, agile teams. They promise flexibility and resilience. In practice, however, many approaches fail because the necessary prerequisites are lacking. This anthology deals with precisely these challenges. It explains the advantages of self-organization, but also discusses the potential pitfalls in everyday business life. Ten practical examples of self-organization in SMEs round off the more theoretical considerations.
getAbstract rating: 8
Qualities:
- Science-based
- Overview
- Practical examples
Data-driven marketing
Using the OCEAN model to identify and utilize the Big Five personality traits.
Matthias Weber
Publisher: Haufe
Publication year: 2025
Pages: 256
ISBN: 9783648192832
Marketing depends on knowing your customers. Only those who know what makes a customer tick or how a customer would like to be addressed can create customized offers. This book combines two decisive levers in an innovative way: the systematic collection of meaningful data and the development of psychographic profiles. Both together open up new possibilities for addressing customers and maintaining contacts. A clearly structured, comprehensible guide for anyone who wants to give their marketing strategy a solid foundation.
getAbstract rating: 8
Qualities:
- Innovative
- Realizable
- Systematic
