Quickline increases sales despite loss of customers

The Quickline network closed the 2025 financial year with revenue of CHF 249 million - an increase of 0.4% compared to the previous year. Customer satisfaction also remains at a high level, as confirmed by recent awards.

«We have been providing customers with our products and services for over 30 years, and for the past four years they have been able to use them throughout Switzerland - regardless of their local network operator,» comments Egon Perathoner, CEO of Quickline, on the past year. In the highly competitive telecommunications market, customer proximity and satisfaction, authenticity and strong partnerships are becoming increasingly important.

New shareholders compensate for partner departure

Unfortunately, Quickline 2025 lost Wasserwerke Zug (WWZ) as an association partner. In return, however, the company was able to gain three new shareholders: EW Oftringen, StWZ Energie and fenaco Genossenschaft were confirmed as new shareholders of Quickline Holding in November. With the minority shareholding of the fenaco cooperative, both parties want to strengthen the digital infrastructure in rural areas and further develop joint potential for fenaco customers and members.

Simplified product portfolio shows effect

In September 2025, Quickline launched a new, more attractive and simplified product portfolio. Internet remains the basic building block of the offering. It now only offers a TV subscription that makes no compromises in terms of entertainment quality and variety. Quickline continues to win over customers with mobile subscriptions designed to meet their needs at attractive prices. The fixed network remains part of the portfolio for specific target groups such as families or older people.

The customer loyalty program «Benefit» is very popular: around 63,000 loyal Quickline customers were able to benefit from free or discounted leisure activities in the areas of ice hockey, handball, skiing, concerts or museum visits in 2025.

Customer numbers fall, sales rise slightly

Adjusted for the loss of WWZ customers, moderate growth was achieved. This is confirmed by the higher effective network revenue of CHF 249 million (+0.4% compared to the previous year) and the positive operating result. As at December 31, 2025, Quickline had the following effective customer numbers: Mobile 92,400 (-18.5 percent), TV streaming 69,300 (-18.7 percent), Internet 142,500 (-24 percent), linear TV 215,508 (-28.3 percent) and fixed-line telephony 68,100 (-29.5 percent).

In the small-medium business (SMB) segment, the successful cooperation with market partners, local IT and telematics companies, is bearing fruit: the SMB segment was able to increase sales by 10.5 percent compared to the previous year. The Quickline Hospitality TV solution from primetime has already established itself in hotels, hospitals, retirement and nursing homes.

Quickline TV is constantly being further developed

Quickline TV - Quickline's flagship and gateway to unlimited entertainment with over 700 TV and radio stations, live sports, apps and streaming services - is constantly being developed for an even better experience. In 2025, for example, this included cross-device rewatching, improved search and picture quality with over 220 new channels in Premium HD, the expansion of Replay Premium to include the most-watched TV channels and the rating option for films and series.

Awards for customer service

In 2025, the Swiss Industry Monitor of the Swiss Institute for Quality Tests (SIQT) once again named Quickline the best internet provider in the «Customer Service» category - for the fifth time in a row. Among TV and mobile providers, customer satisfaction received a top rating. Comparis, the Swiss price comparison portal, crowned Quickline as the test winner in the «Touchpoints & Contact» category and awarded it a gold rating for satisfaction with mobile subscriptions.

Quickline Energy as a smart meter partner

50,000 households and businesses throughout Switzerland are already equipped with a smart meter from Quickline Energy. Quickline Energy offers energy suppliers in Switzerland a fully integrated solution for the various energy communities. Via the platform, private individuals with their own electricity production can find buyers for their electricity and conclude the contract digitally, including a billing service. Quickline Energy has also integrated a leading smart grid operation platform, which ensures comprehensive and intelligent grid control at low-voltage level in the distribution grids.

Optimistic outlook

Quickline is consistently pursuing its growth strategy. «I look back on my first year as CEO of Quickline with pride, confidence and pleasure. Quickline has held its own in a highly competitive market. We have continued to position ourselves as a personal telecommunications provider, acquired new customers and treated existing customers with care,» says Egon Perathoner. The company is geared towards the future with its new strategy. He is convinced that the new shareholders will compensate for last year's loss of customers.

More information: quickline.ch