First Swiss Pricing Congress starts in Zurich
Prices are strategic decisions with a direct influence on brand management, market position and, above all, the margin achieved. The Pricing Congress on June 23 is aimed at managers who see pricing not as a numbers game, but as a competitive factor.
On June 23, the Dolder Grand in Zurich will host the first Swiss Pricing Congress takes place. The event is aimed at managers who do not leave pricing to gut feeling, but see it as a central factor in competition.
Swiss via brand and margin
Lufthansa subsidiary Swiss opens with an insight into its differentiated pricing architecture. The focus here is on the question of how willingness to pay, additional sales and distribution channels come together to form an economically viable and brand-strengthening system.
How algorithms determine the price
Oliver Pabst from Readalpine will show how AI-supported usage models are challenging the classic subscription model. When artificial intelligence enables usage-based services, it is not only prices that change, but also entire business logics. His presentation will focus on what this means for software companies and what lessons other industries can learn from it.
Treema CEO Robin Simon will also show how Swiss values such as data protection and data sovereignty can be translated into a stable pricing model. Dr. Fabian Uhrich from ETH Zurich will also contribute the perspective of behavioral economics. He will use examples to show how cognitive biases influence pricing decisions and can be used strategically.
Subscription? Yes, but with feeling, please
Frank Gehrig from the innovation consultancy Hy shows how subscription models work today. From customer acquisition to customer formation and upgrades, including psychological price thresholds. Finally, Samy Liechti looks back on his many years of e-commerce experience at Blacksocks.
The first edition of the Swiss Pricing Congress will take place as part of the Swiss Brand Congress. Starting at 2 p.m., the focus will be on pricing as an analytical craft. M&k is a media partner. Go to registration here.
