The Swiss Digital Initiative launched the Digital Trust Label in January 2022 (we reported on it). The label shows the trustworthiness of a digital application such as a website or an app in simple and non-technical language. Digital applications are tested against 35 criteria in four dimensions: Security of the digital service, Privacy of the digital service, Reliability of the digital service, and Fair interaction with users, which includes notification of the use of automated decision-making processes. The set of criteria was created by the first Label Expert Committee (LEC), led by EPFL, and further developed based on feedback from several public consultations. The developed criteria serve as the basis for an independent review.

Further develop trustworthiness of the label

The mandate of the first Label Expert Committee ended with the finalization of the first version of the Digital Trust Label criteria catalog. As digital technologies are advancing rapidly, the continuous development of the label is a priority for SDI. The experts meet regularly, gather feedback throughout the year, and develop recommendations for possible adjustments to the label. Following an open application process with a number of high quality dossiers, new members have now been added to the expert committee. The new representatives come from civil society and consumer protection, the public sector and international organizations, academia and the private sector. They are experts with proven know-how and expertise in the four dimensions of the Digital Trust Label:

• Marcel Blattner, Principal Data Scientist and Team Leader, ETH Swiss Data Science Center
• Nikki Böhler, Director, Opendata.ch
• Sophia Ding, Managing Consultant, Head Trustworthy AI & Responsible Tech, AWK Group
• Maximilian Groth, Co-Founder & CEO, Decentriq
• Michael Kende, Senior Fellow and Visiting Lecturer at the Geneva Graduate Institute, and Senior Advisor at Analysys Mason.
• Rodolphe Koller, Editor-in-Chief, ICTjournal
• Diego Kuonen, CEO, Statoo Consulting & Professor of Data Science, GSEM, University of Geneva
• Patrick Schaller, Senior Scientist System Security, ETHZ
• Mitchell Scherr, CEO, Assured Cyber Protection
• Manouchehr Shamsrizi, Co-Founder, gamelab.berlin Humboldt University's Cluster of Excellence and Co-Founder RetroBrain R&D
• Martin Steiger, Partner Steiger Legal, Co-Founder Data Protection Partner
• Tuulia Timonen, Head PSC Service Excellence, Posti Group
• Leila Toplic, Head Emerging Technologies Initiative, NetHope
• Charlotte van Ooijen, Associate Director Digital Government and Data, The Lisbon Council for Economic Competitiveness and Social Renewal

 Digital Trust Label with tamper-proof QR marking

To further strengthen the credibility of the label and make it forgery-proof, SDI has also partnered with SICPA, a leading Swiss provider of secure authentication, identification and traceability solutions. SICPA's blockchain-based and cost-effective digital solution verifies the dynamic content of paper-based and digital documents by applying a tamper-proof QR mark. The Digital Trust Label will be tagged with a corresponding QR mark, making it instantly verifiable using common verification tools such as web and mobile apps starting in the third quarter of 2022. More information

This article originally appeared on m-q.ch - https://www.m-q.ch/de/digital-trust-label-waehlt-neues-expertenkomitee/

The global healthcare crisis has forced hospitals to accelerate the use of tools and processes such as RPA to create much-needed headroom in hospitals and build a more resilient healthcare sector. Processes critical to the operation of healthcare facilities and the delivery of medical care to patients are increasingly being automated to drive efficiency, accuracy and cost savings. This has been especially important during the pandemic as hospitals look for innovative ways to better utilize their capacity. The processing of patients, their data and schedules is becoming increasingly automated in healthcare.

Bots assist with vaccination scheduling

For example, because COVID vaccinations have lost none of their timeliness and may become an increased issue again for the fall, continuous scheduling of patients for booster vaccinations is critical to mitigate the impact of the pandemic. However, this manual process is fraught with logistical difficulties and can be very time consuming. Instead, bots can be used to automate scheduling and free up professionals' time. This leaves more time for staff to focus on COVID-related patient care.

Process Discovery: Completely map processes quickly

Ultimately, Process Discovery (also known as task mining) and mapping of all healthcare processes will help staff save lives. Increased process visibility reinforces operational efficiency and process quality. Valuable time and costs are saved. This is made possible by automated Process Discovery, which maps complete healthcare processes within a short period of time. Improvements can thus be implemented more quickly.

Accurate data evaluation by means of automation

Increased transparency of healthcare processes is leading to better data collection - a critical factor in managing a pandemic and tracking individual needs. The COVID-19 pandemic has led to national data becoming more important. Specifically, data to understand how the virus is evolving and what actions can help minimize its spread. However, at the national level, it is complex to collect, process, refine, and validate data from individual hospitals. Data must be obtained from specific hospitals, which have their own data collection and processing protocols. Once humans process gigabytes of data, errors are almost inevitable. Then there are the privacy parameters that must be adhered to when processing data and the need for anonymity to protect patient privacy. So there are a number of components to consider. Automation helps to make these processes efficient and compliant.

Overcoming potential logistical hurdles in the healthcare system.

Successful applications of RPA in practice can already be found in medical facilities around the world. The Brazilian Ministry of Health, for example, recently used automation to overcome logistical challenges in its hospitals. Collecting and processing data for a population of over 200 million people is a huge process. Automation has increased accuracy and efficiency while freeing up medical professionals and IT staff. "If healthcare leaders are open to creating new innovative systems that streamline labor- and time-intensive processes and create more space for patient care, RPA can ultimately benefit both the healthcare provider, the patient and the facility, creating greater impact and more effective healthcare outcomes," said Mayk Tilinski, Vice President EMEA of Nintex Kryon. Source and further information: https://www.nintex.com and www.kryonsystems.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/wie-automatisierung-ein-widerstandsfaehiges-gesundheitssystem-unterstuetzt/

#Frauenarbeit is the largest Swiss platform for young women and careers. The initiative was initiated five years ago by Rod recruiter Regula Bührer Fecker. The aim is to bring together, encourage and inspire young women with professional ambitions. Meanwhile, the community counts more than 12,000 followers on Instagram and is active in introducing and networking with female Swiss Role Models. On Friday, May 13, the foundation #Frauenarbeit invited 60 women from the fields of finance, media, marketing, communication and culture to lunch at the Kronenhalle. It is the second execution of this networking lunch. There was much laughter, intensive exchange, networking and plans for the future. Hulda Zumsteg, patron of the Kronenhalle, would certainly have been proud. The #Women's Work Lunch is an annual event and attendance is by personal invitation only. If you would like to follow #Women's Work, you can do so on Instagram at @women'swork.

Here are some impressions

(all images © Djamila Grossman / University Communication ZHdK)

Judith Schuler, Swiss Solidarity.

Linda Rasumowski, Mental Well Mom (left) and Sharon Zucker, Digitec Galaxus.

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Gretz Communications, one of the leading Swiss PR agencies in tourism, can expand its portfolio with another destination: It has won the contract from Estonia in a pitch process. The mandate is to establish the travel destination as an independent vacation destination in the Swiss tourism landscape over the next few years. The aim is to promote and develop the destination among tour operators, so that a potpourri of offers ranging from round trips and city breaks to fly & drive and active travel are available. The mandate also includes a targeted mix of B2B and B2C communication measures to raise awareness of Estonia among both trade and end customers. "The long-term view of Estonia is exciting and we are pleased to be able to anchor the destination sustainably in the Swiss market," says owner Gere Gretz.

Yamuna Betschart, Senior Marketing Manager Asia Pacific of the Lufthansa Group in Singapore until the end of 2021, is the new Market Manager Switzerland at ST as of June 1. The holder of an MAS in Communication Management from the Lucerne University of Applied Sciences and Arts is returning to Switzerland after numerous positions with global brands and players in Singapore and will assume responsibility for the "Market Switzerland" department at ST.

Main market of Swiss tourism

In 2019, almost 18 million overnight hotel stays were recorded in the Swiss market, giving domestic overnight stays a market share of over 45%. The pandemic year 2021 even saw an all-time record of almost 21 million hotel nights. Yamuna Betschart, an experienced communicator with extensive marketing expertise and management experience at an international level, is now responsible for the marketing measures of ST and its partners. Her task will be to maintain and strengthen the renewed love of the Swiss for their homeland as a vacation destination beyond the pandemic. "I am looking forward to a new face at ST with a great international marketing track record. Yamuna Betschart will continue to drive forward our key Swiss market and enrich our activities here with her global perspective," said Martin Nydegger, Director of ST.

Anyone who does not have a PA as a leader today is often looked at askance by his or her peers. After all, anyone who thinks he's something needs a Personal Assistant and thus implicitly communicates: "One person can't manage all that I have to do alone, an assistant is needed who prepares everything in the front and clears everything away in the back. But why is everyone suddenly talking about their PAs? It just sounds better than Management Secretary. Those who call themselves Chief "Wasweissichwas" and not Director or Department Head, for whom this linguistic difference is apparently important, because it is supposed to demonstrate open-mindedness and modernity. But if then also zeitgeisty creatives and marketers in middle management are clamoring for PAs, then something is definitely rotten.

Sharing is better than delegating

Yes, the gender writing is getting a lot of wear and tear here, but let's take a look at the Glass Ceiling Index for equal opportunities for female workers - published by the Economist based on sources such as the European Institute for Gender Equality, CSCI ESG Research, OECD, GMAC and national figures. Then it might become clear why. On a scale of 0 to 100, the global average for equal opportunities is just under 60 and still has room for improvement to reach 100 - which, for female workers, would mean equal opportunities and not a majority. Compared to the 30 countries surveyed, however, Switzerland is only behind Turkey, Japan and South Korea, so there is little room for improvement. So the fact is that at C-level in Swiss companies, the majority of Cs are unfortunately still male and the majority of PAs are female. There are really only three ways to counteract this: The first is to offer women working conditions and structures that enable them to pursue a career so that they can break through the glass ceiling in companies. The second is to distribute the work more evenly among different people of equal status and simply do what is left over yourself. That works better than people think. The third would be to apply the other widespread meaning of the acronym, namely that of the technical device PA (Public Address System), which has an integrated microphone and loudspeaker for announcements in a public place, and to announce loudly to the gentlemen: "DIY!"

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* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Around 200 guests found their way to the Bern Kursaal, the venue for the SAQ's traditional event. Nothing more than the "quality of tomorrow" was the topic of the day. Accordingly, the first speaker, Dr. Martin Menrath, lecturer for Global Quality Management at the Technical University of Berlin, gave the topic a main stage. His presentation was entitled: Why must quality be more than quality in the future? He pointed out that people must become part of the new "Quality 4.0." Adapting to change would become more important than following a plan. Specifically, employees must be involved in all processes. When it comes to introducing agility, for example, employees must not be overburdened, so the negotiation processes must be iterative, Menrath said.

How agile organization and quality management "get along"

So is agility combined with quality wishful thinking? This was the question addressed in the presentation by Peter Pedross, a specialist for agile concepts, for example in the automotive and aviation industries. Quality is still needed, he said, even if agile concepts might sometimes give a different impression. "Agile is here, but it has not yet arrived in all topics," Peter Pedross said. He pointed to the new role of quality management within agile processes: Moving away from being a pure testing authority to becoming a service organization. After all, when developing new solutions, quality management must first provide answers. Last but not least, agile concepts require more metrics and even more planning - but distributed over smaller and shorter process steps and overall with a leaner QMS in each case.

New Leadership: Also a Quality of Tomorrow

The panel discussion between Diego Politano (Hasler Rail) and Nadja Perroulaz (Liip) focused on New Leadership - another factor that plays an important role in the question of tomorrow's quality. Two cultures met there: On the one hand, an internationally active industrial company that is managed in a quasi-classical manner - albeit with a remarkably high proportion of women in senior management at 50 percent. On the other hand, there was a software company that was completely committed to Holacracy: No more bosses, but roles and a circle structure. "And that works?" one might ask, which Diego Politano did, expressing his concerns about whether Holacracy is an ideal model even in challenging times. Nadja Perroulaz spoke of good experiences, "even with layoffs we've had to make." She acknowledged, however, that Liip was operating in a somewhat "luxurious industry." The lively, adversarial discussion, led competently by moderator Andrea Vetsch, allowed the conclusion that new management models are needed and that these can also work in industries that have operated successfully with "conservative" concepts up to now. "Managers of tomorrow have a difficult task in any case," the discussants agreed.

Quality management in circular economy and education

The second part of the conference was dedicated to the topic of quality in the circular economy and in education. Participants were actively involved in the form of workshops - a format that proved very popular. There was a great deal of activity in all the workshops. For example, the role of quality management in circular design was discussed. How is a marketable solution created from an idea? And when along the entire value chain do we need to talk about quality? One answer: always, actually. It was also shown that the circular economy offers opportunities for many new business models. Who would have thought, for example, that renting out minutes of lying on mattresses could develop into a business? Another insight from the workshop on "Quality in education" was that it is increasingly about imparting skills rather than pure knowledge. This means that the requirements for personal certifications, for example, are changing. This should therefore not remain static; 360° assessment is likely to become the method of choice in the future.

Some philosophy at the end

Yves Bossart's lecture was the philosophical conclusion. It revolved around the question of how people should deal with change. "Change was yesterday, today it's acceleration," Bossart stated right at the beginning. Instead of saving time, new technologies are leading people to live in shorter and shorter cycles: relationships are getting shorter, including the duration of employment relationships. "Everything flows," Bossart said, referring to the ancient philosopher Heraclitus, who coined the phrase. While life is a miracle, it is also "an imposition" with ever-new challenges, Bossart continued. He recommended stoic composure as an attitude against this: to be content with what is at the moment. A good dose of humor also helps in dealing with change. With all the uncertainty that the future brings, philosophy can help, for example with Socrates: "I know that I know nothing," because ignorance is the normal state of people. Last but not least, human beings are nevertheless very capable of change, as the Corona pandemic has also shown. "Suddenly you have to get used to not wearing a mask on public transport again," says Bossart. And if nothing works at all anymore, Bossart recommends something Seneca: Be a friend to yourself. This was a good way to get back to the theme of the conference: "Quality tomorrow" also includes a lot of care for personal quality of life... More information: www.saq.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/der-qualitaet-von-morgen-die-hauptbuehne-verliehen/

The new market presence reflects Medics' expertise in laboratory medicine. The previous departmental AGs will appear in a common look in the future.

A new brand architecture

eyeloveyou used the precision of the daily work in the laboratory and the interaction between the various departments as the basis for the brand architecture, the logo refresh and the visual concept of the new overall appearance. The color scheme, typography, visual language and headline concept were developed in close collaboration with the client and then captured in a digital brand portal.

A modular image world

The new image world consists of modular elements that, inspired by the process of cell division, can be flexibly combined depending on the area of application. It integrates different formats and publications and comes on the new website in animated form.

Broad range of measures

Brochures for patients and partners, instructions for handling laboratory medical equipment, but also trade fair roll-ups, give-aways or the annual business report appear in an overall look that reflects Medics' expertise in analysis and laboratory services.

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Responsible at Medics: Felix Ackermann (Head of Customer Service & Marketing), Alessandra Decorvet (Marketing Associate). Responsible at eyeloveyouChristoph Merkt (creative direction), Alexandra Theiler (screen design), Martin Sautter (video & animation), Robin Bodmer (conception, strategy), Benedikt Lachenmeier (text), Zoe Bensmann, Oliver Kirschbaum (project management, consulting). Website programming: Liip. Photography: Mike Niederhauser (Merlin Photography)

During the pandemic, the US outdoor market boomed to an unforeseen extent: people sought freedom in nature and bought all kinds of equipment for this purpose. The corresponding e-commerce sales grew by double digits during the pandemic. A group of entrepreneurs noticed that this equipment had one thing in particular in common: it was functional, but often looked boring and of limited aesthetic appeal. This gave rise to the idea of functional outdoor equipment with the design aspirations of urban millennials. For this target group of "Design Conscious Outdoor Enthusiasts," who use the backpack not only for their newly discovered weekend hikes but also for going to university or to the co-working space, it is not only functional values that count. An international target group survey conducted by Brandpulse on social media in the primary target market of the USA and then in Europe revealed clear preferences with regard to product design and the look and feel of the prototypes presented.   In addition to a clear purpose, the new brand also received a sustainable Brand Promise. For example, a portion of sales will be donated to the institution "1% for the Planet," a global network that addresses the most pressing environmental issues and helps drive positive change for the benefit of future generations. Brandpulse developed the name Trexxflex, which was trademarked for the USA, the entire EU region, and Switzerland. The agency developed the Trexxflex branding, the website and realized the most important touchpoints such as the international webshop, an image film, a social media campaign and, in cooperation with US specialists, an influencer campaign. The first product, the Trexxflex backpack, is available on the webshop Trexxflex.com.

18,531 trade visitors to Control 2022 finally experienced QA advancements in the fields of vision technology, image processing, sensor technology and measuring and testing technology in Stuttgart - up to date, live and present. From 3 to 6 May 2022, 617 exhibitors showcased new solutions and efficient, cutting-edge QA technologies on almost 23,000 square meters of space in six halls in Stuttgart. "It's great that we can exhibit at Control again after two years away," said Gerhard Mohr, Managing Director of Kapp Niles Metrology GmbH in Großostheim. "It is pleasing to see that trade visitors are coming back, that the presence trade fairs are picking up speed again and that we are getting a little closer to the old reality." Georg Gutsch, Area Sales Manager at Kapp Niles, confirmed this statement and added: "Face-to-face interaction simply has many great advantages that are not possible with online formats." Hubert Meintrup, Advisor New Technology at Matrix Automations GmbH in Ostfildern, also expressed his relief at finally being visible again to interested parties and users in the industry. "We are delighted that we can be here again." Matthias Ruf, Head of Sales at the SKZ Plastics Center in Würzburg, was also pleased. "Control was a success for us from the very first day of the trade fair, with great interest from visitors," explained Ruf. "We are pleased to be able to present our expertise here as SKZ."

Control 2022: Finally live again!

For the 2022 industry highlight, 31 percent of exhibitors came from abroad; six percent of exhibitors came from Switzerland, four percent from Italy, three percent from the USA, and a good two percent of exhibitors came from the UK. Fabian Krüger, Control project manager, expressly thanked every exhibitor, including the trade show teams, for making the Control restart a reality. Bettina Schall, Managing Director of trade fair promoter P. E. Schall, also expressed her delight and satisfaction: "This trade fair was awaited with great anticipation, with excitement, and with the best mood in the run-up to the event. Because we all missed the personal exchange, the expert discussion at eye level, the real experience of the plants with all our senses. Fortunately, this is now possible again!"

Fast, precise and inline

Control is regarded as a pacesetter in quality assurance and provides trade visitors with everything they need to score points in international competition with excellent QA in manufacturing. In all the halls, it was consistently noticeable that there is a huge demand for personal exchanges on new developments. In the past three years since the last Control, quality inspection and quality assurance have taken on a new importance due to growing automation and digitalization, non-contact processes and remote services, small batch sizes, zero-defect manufacturing and data analysis. Therefore, news around measuring and testing technology, materials testing, analysis equipment, vision technology, image processing, sensor technology as well as weighing and counting technology were eagerly awaited. Above all, the use of artificial intelligence (AI) processes also met with great interest. The fact that AI has long since arrived in production and significantly simplifies QA processes could be experienced in many places. Even small industrial companies can realize a simple entry into AI support, as demonstrated, for example, by Dr. Dominik Lausch from Denkweit GmbH in Halle together with Marvin Krebs from Xactools in Bönnigheim. Measurement processes have to be increasingly fast, and they have to be more and more reliable. AI-supported methods provide support in this regard. One of the current topics is that measuring, testing and inspection processes are an integrated part of the manufacturing processes. Instead of taking place in specially created measuring environments, inspection processes are instead taking place in environments with dust and vibrations as well as under time pressure, resulting in new challenges for measuring machines and inspection equipment. "We are increasingly working on this," confirmed Dr. Heike Wenzel, Managing Partner of the Wenzel Group, who was also excited to finally be back live in Stuttgart.

Next Control in May 2023

On an international scale, Control is the most interesting and also the largest trade fair on the subject of quality assurance. With top-class events accompanying the trade show with the renowned research institutes of the Fraunhofer Institute, Fraunhofer Allianz Vision and Fraunhofer Institute for Manufacturing Engineering and Automation (IPA), as well as the special show "Contactless Measuring Technology", Control is traditionally a firmly established marketplace of innovations. The next Control - International Trade Fair for Quality Assurance - will take place from May 9 to 12, 2023. More information: www.control-messe.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/control-2022-erfolgreiche-rueckkehr/

When the new CEO, Daniel Grieder, took office in June 2021, a new era began for the Metzingen-based MDAX company Hugo Boss. In collaboration with Grieder and the fashion company's communications and strategy team, the Forward Advisors/Swisscontent agency group prepared a comprehensive new corporate strategy called "Claim 5" for communication and disseminated it on suitable channels. The project manager at Hugo Boss was Carolin Westermann, Head of Global Corporate Communications. It was of central importance that every employee knew, understood and, in particular, lived the strategy. This also required a new type of communication to help shape the new corporate culture from the outset. To this end, the consulting agency Forward Advisors developed an overarching and cross-channel communication strategy with the main objective of communicating the new corporate strategy in a catchy and sustainable way. The communication and marketing agency Swisscontent implemented the communication measures and tools developed by Forward Advisors. The implementation was carried out via many channels, some of which were new and innovative. The agency group worked closely with Hugo Boss management to break completely new ground and set an international benchmark - both in the internal introduction and positioning of the CEO and in internal communications in general.

The kickoff: A global, virtual employee event

In order to present himself, his ideas, and future core values for Hugo Boss, an unusual type of presentation combined with an inspiring performance was important to CEO Grieder. Under the overarching motto "Timing, Mindset, Energy," the new strategy was staged with a stage performance. This was streamed globally from Metzingen to around 14,000 employees. Dynamic films with multimedia elements and animations, fast-paced sequences, statements by famous personalities and stirring music guided the audience through the speech. Transporting emotions and energy played just as important a role as the content itself. "The goal was to position the new CEO authentically and clearly when he took office," explains Daniel Kaczynski, Senior Partner of Forward Advisors and CEO and Chairman of the Board of Swisscontent. "The response was phenomenal".

Strategy videos and a CEO app

In a further phase, a strategy video was developed based on the storyline of the virtual employee event. Grieder, the Executive Board in general, and managers and departments worldwide used this video for internal and external presentations. In less than ten minutes, the CEO sums up the new corporate strategy and culture.

Proximity, exchange, informal interaction, trust and transparency within the company are central to Hugo Boss; they are among the most important elements of the new culture. To promote and sustainably transform this, the CEO app "My Hugo Boss" was also developed and implemented - in terms of content, visuals and technology. This enables Grieder to communicate with employees regardless of time and place. Not only stories and impressions from everyday business are shared. Under the "Ask me anything" label, employees also have the option of liking and commenting on posts, taking part in surveys, and uploading pictures and videos to the social wall.

The culture in focus

Every sustainable change requires an initial analysis of the situation and circumstances. It was therefore important to understand the prevailing culture in the company right from the start in order to derive the desired developments for the future. To this end, Forward Advisors developed a "Cultural Change Program" in parallel with the introduction of the communication strategy. Based on this, the agency formulated recommendations for the future and held workshops with the managers.

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Forward Advisors stand for strategic, digital and data-based Kommunicationsation. The Swiss agency advises companiesnehmer, C-Levels and Boards of Directors as well as their companies in solving their communication challenges. Youre Work is based on many years of experience as a strategic acting Untentrepreneurs as well as digitally minded and well-networked Kommunication profis. Swisscontent is one of the leading Swiss agencies in the Areas Kommunication and marketing. The agency advises and untSupports their customers from strategy development through Konception to the cross-media orchestrated implementation of the defined Massnahmen and distribution.