Rose Red introduces the new Rivella brand "Eau&Moi

Swiss tap water may be of impeccable quality, inexpensive and healthy - but in the long run it's also a bit boring. With "Eau&Moi," Rivella wants to transform the lackluster tap water into a fruity refreshing drink with natural ingredients. For this purpose, pureed fruits, herbs and spices are packed into small pouches that can be added to the tap water as a natural flavor additive. Rosarot has developed for [...]

Editorial - 23 March 2022

Swiss tap water may be of impeccable quality, inexpensive and healthy - but in the long run it's also a bit boring. With "Eau&Moi," Rivella wants to transform the lackluster tap water into a fruity refreshing drink with natural ingredients. For this purpose, pureed fruits, herbs and spices are packed into small pouches that can be added to the tap water as a natural flavor additive.

Rosarot designed the car launch for the Rivella brand. For this, the brand values, differentiation and relevance of the product innovation were defined in advance in a brand workshop with the client. The result is a website with newly developed usability and a newly defined user interface. With animations and designs inspired by water and fruit, a visit to the website should become a small shopping experience.

The website features smart mechanisms such as a subscription configurator that calculates how much of the recommended daily water intake can be flavored, and an intelligent shopping cart optimized for cross-selling. The holistic storytelling rounds off the website.

Responsible at Eau&Moi: Ciydem Buchheit (Head of New Business), Floriane Schmid (Junior Manager New Business). Responsible at Rosarot: René Karrer (Creative Direction), Andreas Steiner (Director Content), Labinot Gashi (Director Digital), Isabelle Niemann (Project Management Digital Marketing), Florian Fleischmann (Art Direction), Marcela Narvaez, Stefanie Steimer (Graphic Design).

Corona and sustainability: Switzerland has become more attentive

The Corona pandemic has had a lasting impact on both the purchasing and nutrition of Swiss consumers. This is the result of a study by the shopping app Bring! on shopping planning and consumption behavior in Switzerland. The study was based on a survey of around 1,000 Bring! users. According to the study, many consumers have changed their shopping plans, the products they buy, and their shopping priorities, among other things [...].

Editorial - 23 March 2022

The Corona pandemic has had a lasting impact on both the purchasing and nutrition of Swiss consumers. This is the result of a study by the shopping app Bring! on shopping planning and consumption behavior in Switzerland. The study was based on a survey of around 1,000 Bring! users. According to the study, many consumers have changed their shopping plans, the products they buy and their shopping priorities, as well as their eating habits.

More planning, more regionality, more organic

The pandemic has had a significant impact on how the weekly shop is planned: 35% of respondents stated that they plan their shopping more intensively than before coronavirus. 30% create more shopping lists, 21% now plan in great detail and 17% spend more time planning their shopping than before. This is also reflected in the shopping itself: only 24% have not changed anything, while 22% now go to the supermarket less often and 18% buy more in advance. However, there are not only significant shifts in the how, but also in the what: a good one in eight (13%) buy different products than before. When asked what consumers pay particular attention to when choosing products, origin is the most important factor: for 79%, it is a key criterion - and therefore much more important than price (47%). Production is also important, such as whether the food is organic (47%) and the ingredients (46%). Shelf life is also very important for the purchase decision (52%). Corona

Swiss: eat healthier and more consciously since the start of the pandemic

This is also reflected in eating habits: Swiss consumers are eating more consciously and sustainably than before the pandemic. Just under half of respondents (47%) said they were eating more healthily than before, 43% were eating less meat or none at all and 8% were eating more vegan food. In contrast, the eating habits of only one in three (33%) are unchanged and just two percent are eating less healthily than before - a clear contradiction to the assumption that many have survived the pandemic mainly with snacks and sweets. The consumers surveyed want to continue the trend towards sustainable shopping and healthier eating. Their main plans for 2022 are to shop more regionally (58%) and less wastefully (52%) and to buy less meat (27%). But they also want to go easy on their wallets and spend less when shopping (33%). Corona

Consumers:inside: Trend toward greater sustainability will continue

Most consumers see the changes as a lasting development: When asked which trends will influence their purchasing behavior in the long term, more than four out of five respondents (83 percent) named regionality, followed by seasonality (77 percent), sustainability (61 percent) and organic products (47 percent). Purchasing vegetarian and vegan foods will also become increasingly important for respondents in the future (24 percent). Corona

"The results of our analysis clearly show that people in Switzerland are shopping more consciously than before the pandemic," says Nadine Müller, Head of Sales Switzerland at Bring! "The Corona pandemic has led to people shopping less frequently, but in a more planned way, also in order to spend as little time as possible in the supermarket. One result of this - and our study clearly proves this - is that consumers are thinking more carefully about what ends up in their shopping carts and thus also on their plates. This trend will continue, and with it the increased role of purchase planning."

The entire study is available for download here available. About the company: Bring! offers branded goods and retail companies the opportunity to reach consumers at the time when it really matters: during the planning and execution of the purchase. The advertising formats offered include sponsored products (the advertised products are natively integrated into the shopping list with the look and feel of the Bring! app), personalized local retailer offers, recipe recommendations in the inspiration section, and many more.

Groupe Mutuel: New image and prominent ambassadors

In addition to its image, Groupe Mutuel is refining its strategy to focus on the two biggest concerns of the Swiss population: health and pensions. With 1.3 million individual customers and 27,000 corporate customers, this strategy is aimed at both the personal and corporate insurance markets. A new brand image after 27 years The red-and-white logo [...]

Editorial - 21 March 2022

In addition to its image, Groupe Mutuel is refining its strategy to focus on the two biggest concerns of the Swiss population: health and pensions. With 1.3 million individual customers and 27,000 corporate customers, this strategy is geared to both the personal and corporate insurance markets.

A new brand image after 27 years

The red and white logo represented Groupe Mutuel since 1995, but as of today, amber and navy blue, united in a simple logo, are the company's new colors. In addition to the logo, all other elements that are part of Groupe Mutuel's brand identity are also being modernized, from the style of the photos to the graphic charter. This important change in image is driven by new values introduced two years ago, as well as a new strategic direction for the company. The new brand identity focuses on more proximity, especially through a new communication campaign that will be released from March 28. It tells the "real" life in a natural and emotional way, close to people.

Two prominent ambassadors

As part of the launch of its new brand identity, Groupe Mutuel is teaming up with two talented ambassadors. Belinda Bencic, recent Olympic tennis champion, and Ajla Del Ponte, European champion in athletics, will be working with Groupe Mutuel for the next three years. Groupe Mutuel has been supporting sport for many years, especially running, for example as a partner of around 15 fun runs in Switzerland. After all, sport and prevention are extremely important for health. "With Belinda Bencic and Ajla Del Ponte, we can count on two great personalities who embody the benefits of sport and carry the new colors of Groupe Mutuel to the outside world," says a delighted Thomas Boyer, CEO of Groupe Mutuel.

With more than 2,700 employees throughout Switzerland, Groupe Mutuel serves 1.3 million individual customers and 27,000 companies. Groupe Mutuel ranks fifth nationally in corporate health insurance.

Swiss hospitals: Sustainability pays off

Swiss hospitals are "living large" in terms of emissions: 6.7% of the national CO2e footprint is accounted for by the Swiss healthcare system alone. Sustainability should therefore be on the agenda of every hospital management. Some Swiss hospitals are highly innovative. But in many places, the perception of "investment without return" persists. PwC Switzerland has published an impulse paper with [...]

Editorial - 21 March 2022

Swiss hospitals could make much better use of their potential for greater sustainability, says an impulse paper from PwC Switzerland. (Image: Pixabay.com)

Swiss hospitals are "living large" in terms of emissions: 6.7% of the national CO2e footprint is accounted for by the Swiss healthcare system alone. Sustainability should therefore be on the agenda of every hospital management. Some Swiss hospitals are highly innovative. But in many places, the perception of "investment without return" persists. PwC Switzerland has published an impulse paper entitled "Why sustainability pays off for Swiss hospitals". It was written in February 2022 on the basis of real-life practical examples and the know-how of PwC Switzerland's healthcare experts. In the sense of a transfer of experience, the publication contains various recommendations for action.

Switzerland among the leaders in terms of CO2e footprint

In the case of CO₂e-footprint of the healthcare industry, Switzerland ranks among the top countries internationally. In the ranking of the environmental impact of consumption, healthcare ranks fourth, immediately after nutrition, mobility and housing. Depending on the source, the use of healthcare services accounts for 5 to 12 percent of total greenhouse gas emissions in Switzerland. In view of this fact, it is surprising that hospital managers and healthcare stakeholders do not generally regard sustainability as a matter of urgency. The aforementioned impulse paper now aims to change that.

Innovative role models are available

Some Swiss hospitals have already made considerable progress in terms of sustainability. The University Hospital Basel, for example, does not use the anesthetic gas desflurane, which is over 2,500 times more harmful to the climate than CO₂. Winterthur Cantonal Hospital is integrating green bonds into the financing strategy for its Minergie ECO-certified new building. As part of a plastic recycling initiative, the Lindenhof Group in Bern was able to recycle over 12 tons of plastic in 2020. The list of positive examples is long and highlights the wealth of opportunities sustainability offers for the Swiss healthcare industry.

Multi-layered potential for Swiss hospitals

"We are convinced that Swiss hospitals are using the key issue of sustainability to unleash a momentum of innovation and significantly shape the future of the healthcare industry," says Philip Sommer, Healthcare Advisory Leader at PwC Switzerland. The authors elaborate on what this momentum looks like in concrete terms in the impulse paper:

Reduce direct and indirect costs: Swiss hospitals can save substantial resources and reduce (special) waste in the short and medium term.
Maintaining energy supply security: Independent energy supply and heating with electricity is becoming increasingly important, especially for large-scale consumers.
Attracting skilled workers: Those who position themselves sustainably gain a decisive competitive edge in the battle for qualified personnel.
Meeting new reporting obligations: The extended reporting obligations of publicly traded companies since January 1, 2022, come into play for a hospital if, for example, it wants to finance a new building on the capital market.
Preventing a health crisis: Hospitals will soon no longer be able to cushion a continued increase in illnesses associated with the climate crisis.
Innovate and differentiate: The fine art of innovation is to combine digitization, data science and sustainability into resource-efficient solutions.
Supporting national and international climate targets: If the world and Switzerland are to achieve net zero by 2050, everyone must help - including service providers.

In the final chapter of the impulse paper, the authors make ten recommendations for action. These can be summarized as follows: Those who embrace the facets of sustainability can actively position themselves in an increasingly competitive environment and better meet the growing regulatory obligations and demands of their stakeholders. The transformation towards sustainable hospital management requires innovation. It can significantly optimize profitability and future prospects. There are therefore many opportunities, and PwC's experts agree that this potential must be exploited. Source and further information: www.pwc.ch. The impulse paper can be download here.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/schweizer-spitaeler-nachhaltigkeit-lohnt-sich/

Ethical Hacking: Programs for Small Businesses and Communities

How can small organizations, even with limited resources and IT expertise, gain easy access to bug bounty programs in order to effectively increase their IT security? Finding this out is the goal of a study launched by Bug Bounty Switzerland together with the Zurich University of Applied Sciences ZHAW, which is supported by the Swiss innovation funding organization Innosuisse. In a preliminary project, the [...]

Editorial - 21 March 2022

How can small organizations, even with limited resources and IT know-how, gain easy access to bug bounty programs in order to effectively increase their IT security? Finding this out is the goal of a study launched by Bug Bounty Switzerland together with the Zurich University of Applied Sciences ZHAW, which is supported by the Swiss innovation funding organization Innosuisse. In a preliminary project that recently got underway, the target group of SMEs and municipalities is first being investigated to understand what special needs these organizations have, where hurdles to ethical hacking lie, and how a suitable offering would have to be designed.

Ethical Hacking: The Bug Bounty Concept

The bug bounty concept, i.e. the search for vulnerabilities in IT infrastructures by ethical hackers who are rewarded for their findings, has now arrived in Switzerland - not least thanks to the pioneering work of Bug Bounty Switzerland. With its comprehensive range of services (from consulting, program development and customer support to assistance in closing security gaps) and its own platform hosted in Switzerland, the company has succeeded in making bug bounty programs accessible to more companies. Nevertheless, today it is primarily larger organizations such as the University Hospital Zurich, Ringier, Valiant Bank, the Baloise Group and BKW that run ongoing ethical hacking programs. With the joint research project with the ZHAW, Bug Bounty Switzerland is now pursuing the goal of further reducing the complexity of the method so that small organizations can also gain access and be empowered to continuously improve their information security. In view of the often scarce financial IT resources in small organizations, the preliminary study aims to find out which alternative financing models are conceivable and which non-monetary incentives could be offered to ethical hackers. There is also the question of how to provide the expertise needed to deal with the identified vulnerabilities. In particular, external service providers who take care of the management of IT systems as outsourcing providers must also be involved. And finally, the researchers are also interested in the extent to which a community of bug bounty users could be useful for exchanging information with each other and with ethical hackers.

No digitization without IT security: "Digital Trust

IT security is relevant for everyone who relies on modern business models and processes in the context of digitalization. After all, the digital transformation can only succeed if users and customers have confidence in the processes and security of their data and these remain operational. This is also referred to as "digital trust". However, this trust is at risk if new data leaks occur every week and security gaps can be exploited. SMEs and municipalities are also increasingly falling into the clutches of cyber criminals. "If the digital transformation in Switzerland as a whole is to succeed, we must not neglect SMEs - or the public sector - in terms of security," says Peter Heinrich from the Process Management and Information Security Unit at the ZHAW School of Management and Law. It is not enough to simply point out security gaps: "We have to create real capacity to act. Organizations must be given the means and know-how to correctly assess their vulnerability and make sensible decisions. We therefore want to find out where they need help to help themselves."

A Swiss ecosystem for dealing with vulnerabilities

In a follow-up project, Bug Bounty Switzerland and ZHAW want to work on the further development of Bug Bounty Switzerland's platform into a Swiss ecosystem for holistic vulnerability management. This should connect all stakeholders (in addition to ethical hackers, e.g., authorities and suppliers) in a continuous information security process and also be accessible and affordable for SMEs, micro organizations and public administration. "We live in a networked world. We have to get a grip on protecting Switzerland as a business location on the global network together," explains Sandro Nafzger, CEO of Bug Bounty Switzerland. "As a Swiss bug bounty pioneer, we want to contribute to the security of the country and the success of the digital transformation: together for a secure Switzerland." Source and further information: www.bugbounty.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/ethical-hacking-programme-fuer-kleinunternehmen-und-gemeinden/

Violetta for BnB Switzerland: Once everything new please

Over the past two years, Violetta Digital Craft has given the "BnB Switzerland" brand a completely new face on all digital channels. The name was changed from "Bed and Breakfast Switzerland" to "BnB Switzerland", as well as a comprehensive rebranding and the creation of a new design system. At the beginning of the process, the agency worked with the client to define [...]

Editorial - March 17, 2022

Over the past two years, Violetta Digital Craft has given the "BnB Switzerland" brand a completely new look on all digital channels. The name was changed from "Bed and Breakfast Switzerland" to "BnB Switzerland", a comprehensive rebranding was carried out and a new design system was created. At the beginning of the process, the agency worked with the client to define a comprehensive content strategy and the technological framework for the project. The aim was to get the most out of the available resources - and if possible a little more. While the international competition is present all over the world and has to divide up its resources, BnB Switzerland can focus entirely on the Swiss market.

Proven values reinterpreted

Don't destroy what works: This motto also applies to BnB Switzerland. The red recognition board, which hangs in the shape of a house roof on BnB accommodations throughout Switzerland, is well-known. That's why the best elements were taken from the existing presence and given a comprehensive facelift.

Navigation and information architecture

Users are guided through the various websites via a clever navigation system. New offers are displayed from each page, which the customer can book directly. The structure was developed and designed based on a keyword analysis and with user experience in mind. If required, seasonal stories, news and tips can be integrated. This should give the offers more context and depth. In addition, each "category" functions as a separate landing page. This gives customers numerous entry points to the BnB Switzerland website.

Responsible at BnB Switzerland: Dorette Provoost (Managing Director), Jennifer Provoost (Deputy Managing Director / Product Management). Responsible at Violetta Digital Craft: Elias Emmenegger, Lukas Hausammann (concept, design & overall responsibility). External partners: Hayloft IT (Application), Fourward (Google Ads).

Marius Bear becomes brand ambassador for Eventfrog

On Thursday, the startup announced the partnership with the ESC singer in a statement. The collaboration between Marius Bear and Eventfrog will give the singer access to an ideal advertising platform for his album and associated tours in Switzerland, it said. "I'm really looking forward to the collaboration and becoming a brand ambassador. Eventfrog [...]

Editorial - March 17, 2022

On Thursday, the startup announced the partnership with the ESC singer in a statement. The collaboration between Marius Bear and Eventfrog gives the singer access to an ideal advertising platform for his album and associated tours in Switzerland, it said. "I'm really looking forward to the collaboration and to becoming a brand ambassador. Eventfrog is committed to the cultural landscape and us artists. I can wholeheartedly stand behind that and champion the event revolution," Bear says of the collaboration.

Connecting values and goals

Marius Bear is not Eventfrog's first ambassador. Guitarist Zlatko Perica, better known as Slädu, joined the start-up back in 2021. According to Slädu, it is obvious why Marius Bear was chosen as an ambassador: "For me, Marius Bear stands for the same values as Eventfrog: a visionary, innovative, combative and culturally committed. The match is more fitting for me than I could have dreamed of. Just like Eventfrog, it is a likeable, up-and-coming underdog with international potential." Marius Bear, whose real name is Hügli, grew up near Appenzell. He only got into music in his early 20s after receiving compliments on his voice at recruit school. He initially tried his luck as a street musician before moving to London to study music at the British and Irish Modern Music School. He won the Swiss Music Award in 2019 and will represent Switzerland at the Eurovision Song Contest in 2022.

What does "trilemma" actually mean?

As if dilemmas weren't difficult enough, to add to all the misery in the world, trilemmas are popping up everywhere. Not only in world politics, the global economy or the world climate debate, but increasingly also in more banal realms such as advertising and marketing. The "trilemma" is a newly launched, linguistically ancient expression, with which an already existing word (dilemma) [...]

Editorial - 16 March 2022

As if dilemmas weren't difficult enough, trilemmas are popping up everywhere to add to all the misery in the world. Not only in global politics, the global economy or the global climate debate, but increasingly also in more mundane areas such as advertising and marketing. The "trilemma" is a newly launched, linguistically ancient expression that complements an existing word (dilemma) - just like "proactive", for example. So if you want to tackle a trilemma proactively, you'd better be suspicious. Because the use of such exaggerated neologisms always has something boastful and exclusive about it. They are perceived as appropriate for a certain period of time and spread rapidly before they - usually rightly - sink back into insignificance. The dilemma, on the other hand, is holding its own in our industry. And not just since Henry Ford's attributed quote "Fifty percent of advertising is always thrown out. But you don't know which half that is". Even if this "rule" has lost much of its charm in the age of data-based marketing, at least it was reliable.

A new word at the right time

While we only have to choose between two options in the good old dilemma, the trilemma complicates the situation massively. Nevertheless, agencies still tend to suggest three routes when presenting naming, branding or campaigning solutions to clients. In doing so, they usually not only overtax themselves, but also their clients. This is because the choice of three options, each of which is unacceptable, often leads to the emergence of a fourth, which is a toxic mix of the three. Although everyone hopes it will be a convincing result, the opposite always happens. Even in the best-case scenario - a selection of three good proposals where only one can be chosen in the end - things remain difficult. In the end, it is often the arbitrariness of superiors or customers that decides. Therefore: avoid trilemmas and rather work out just one proposal. Because the "real" world is already full of real trilemmas: political, economic, ecological and psychological, there's no need to create artificial ones.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Control 2022 gets ready for takeoff

As the leading trade fair for measurement technology, Control, the international trade fair for quality assurance (QA), has been an ideal forum for personal contact and business exchange for decades. "The high demand for personal trade fair participation has been unbroken for months on the part of the QA industry", confirms project manager Fabian Krüger from trade fair promoter P. E. Schall GmbH & Co. KG. "Worldwide, the [...]

Editorial - 16 March 2022

Control 2022 is in the starting blocks: the leading quality assurance trade fair will be held in Stuttgart from May 3 to 6, 2022. (Image: Control Trade Fair)

As the leading trade fair for measurement technology, Control, the international trade fair for quality assurance (QA), has been an ideal forum for personal contact and business exchange for decades. "The high demand for personal trade fair participation has been unbroken for months on the part of the QA industry", confirms project manager Fabian Krüger from trade fair promoter P. E. Schall GmbH & Co. KG. "All over the world, the industry values Control as an indispensable platform, and is especially anticipating this year's live trade fair after a forced break of two years," says Krüger. "Particularly in these weeks and months, when uncertainty again prevails due to the pandemic, many companies see Control at the beginning of May as a must-attend event," says the project manager, recalling the successful, smooth execution of the attendance trade shows last fall.

QA has never been as important as it is at present

The need for expert discussion on new developments in the QA industry is huge. Many companies are currently introducing enhanced or entirely new QA systems - driven by increasing automation and digitization, more contactless processes, remote services, small batch sizes and zero-defect manufacturing. The need for quality verification of any process, including data analysis and end-to-end traceability, now affects almost all industries from both industrial and service environments. "QA solutions have never been as significant as they are at present," the Control project manager points out. Solutions and systems in measuring and testing technology, materials testing, analysis equipment, vision technology, image processing, sensor technology, and weighing and counting technology have undergone significant further development over the past two years and will find a highly interested trade audience at Control 2022.

High proportion of foreign exhibitors at Control 2022

And the trade public seems to be just waiting to finally be able to visit a trade fair live again. According to project manager Fabian Krüger, visitors have been asking for tickets for months before the trade fair. "Exhibitors and trade visitors want to finally exchange information about QS innovations in person, because a lot has happened in recent months." The fact that Control is still regarded as the world's leading trade fair for QS is reflected in the high proportion of foreign exhibitors: around 35 percent come from outside Germany, including Switzerland. Progress in automation, digitalization, contactless processes, remote services and end-to-end traceability affects all industries, including service sectors. Testing technology users utilize various QA solutions inline in networked processes - including contactless. The Fraunhofer Vision Alliance's special show "Non-contact measurement technology", which is being held for the 17th time at Control 2022, will explore this in greater depth. It will showcase a cross-section of innovative technologies from the field of non-contact measurement and testing technology in Hall 6. More information: https://www.control-messe.de/

This article originally appeared on m-q.ch - https://www.m-q.ch/de/control-2022-macht-sich-startbereit/

Cleaning of cooling channels in the plastics industry

If the cross-sections in the lines of injection molds are reduced as a result of contamination, it is no longer possible to dissipate sufficient heat. This makes regular cleaning of cooling channels on injection molding equipment necessary. Previous chemical methods of cleaning often have to be carried out manually, with contact with the aggressive cleaning substances posing an increased health and safety risk for the [...]

Editorial - 16 March 2022

If the cross-sections in the lines of injection molds are reduced as a result of contamination, it is no longer possible to dissipate sufficient heat. This makes regular cleaning of cooling channels on injection molding equipment necessary. Previous chemical methods of cleaning often have to be carried out manually, with contact with the aggressive cleaning substances posing an increased health and safety risk for employees. Therefore, wattec GmbH offers the Dreyproper, a fully automatic, mobile cleaning aid that removes such deposits quickly and safely. Now the fourth generation of the cleaning device has been revised once again in terms of cleaning performance and user-friendliness.

Optimized cleaning of cooling channels

The new Dreyproper 4.1 version removes all deposits in an injection mold by simply connecting the device to its cooling channels. This avoids direct contact of personnel with cleaning agents, as is common with conventional manual methods. Subsequently, the first thing that activates is the drinking water flooding, then the circulation pump is switched on and fresh water is pumped through the channels to determine if there is a leak in the mold. If no leakage was found, the unit begins to introduce the cleaning chemical and starts the actual cleaning process. "To ensure that even layers of sludge that have sometimes formed on lime or rust in the pipes are not only loosened but also removed, the so-called rampling process complements chemical cleaning," explains Joachim Rohmann, managing director of wattec GmbH. "In this mechanical cleaning method, air bubbles of different sizes act as air brushes and loosen the deposits and incrustations from the sewer wall." Throughout the process, various sensors monitor and document the flow rate as well as the cleaning performance. This can be viewed via touch screen; likewise, the control of the automatic cleaning is carried out via this console.

Double number of cleaning channels reduces process time

When revising the Dreyproper to version 4.1, the focus was on improved cleaning economy. An optimized geometry now enables the connection of eight instead of four cooling channels for flow-monitored rinsing. At the same time, more cleaning fluid can be pumped through. This is fed into the channels via a multi-stage, frequency-controlled centrifugal pump that can generate high pressure. Behind this is a compressed air connection, which is used to inject air bubbles into the volume flow of cleaning agent. "The air bubbles are alternately enlarged and reduced via a fully automatic change in pressure," explains Rohmann. "The resulting flow whirls the air bubbles around and causes them to repeatedly collide with the deposits. In this way, even stubborn incrustations are detached and carried away." This allows the inner surface of the cooling channels to be brushed over a large area so that both insulating layers of sludge and the deposits underneath are removed. Following the entire cleaning process, the chemical is neutralized with a second solution and then rinsed out with fresh water. This procedure ensures that all chemical residues are removed from the injection mold. An additional heat exchanger quickly dissipates the heat generated. As a result, the cleaning cycle can be started up to 45 minutes faster. "To further reduce the downtime of the system, the channels can be automatically blown out via the compressed air connection at the end of the cleaning process," says Rohmann. "This removes any remaining liquid from the injection mold, which would otherwise have to be removed in an additional work step. It is immediately clean and dry." All connections of the Dreyproper are then removed from the respective injection mould and the cleaning device, which now contains the neutralized solution, is removed. The injection mold is immediately ready for use.

Test phase and on-site consultation

To convince themselves of the efficiency and simple operation of the Dreyproper 4.1, users can also rent the device on a trial basis. The cleaning experts from wattec will be happy to provide advice, for example to help optimize the cooling water. "These appointments are also extremely valuable for ourselves, as we receive feedback directly from the field," adds Rohmann. "The experience gained is naturally incorporated into the continuous improvement of the cleaning programs and their operation, which is reflected in the current variant." With these personal contacts, the manufacturer ensures that the injection molds are always optimally cleaned and the Dreyproper is always state of the art. Further information on the Internet at: www.wattec.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/saeuberung-von-kuehlkanaelen-in-der-kunststoffindustrie/

Sustainable Productivity: Study calls for new understanding of production

The achievements of the industrial revolutions have led to enormous efficiency in production - but not to Sustainable Productivity: Everyday products from the fields of electronics, consumption and transport are produced so cheaply that they can be made available to the entire population. A prosperity that at the same time makes it possible to afford a sometimes frighteningly low degree of utilization of the [...]

Editorial - 16 March 2022

The achievements of the industrial revolutions have led to enormous efficiency in production - but not to Sustainable Productivity: everyday products from the fields of electronics, consumption and transport are produced so cheaply that they can be made available to the entire population. A prosperity that at the same time makes it possible to afford a sometimes shockingly low level of utilization of the objects used. For example, the average utilization rate of a private car is just four percent. A large proportion of consumer and electronic goods are disposed of after a short period of use - efficient production makes this possible.

A long way from Sustainable Productivity

The continuous pursuit of cost optimization and increased efficiency has led to a capital- and resource-intensive productivity mindset. This is evident in the increased CO2 emissions, which have almost doubled since 1990. The social and ecological effects of this development have become increasingly apparent in recent years. In particular, the worsening climate crisis has caused capital- and resource-intensive productivity thinking to differ from the future image of a more ecologically aware society. As one of the polluters, the manufacturing industry bears a great responsibility in this regard. German-speaking industry must initiate a sustainable production turnaround - and do so immediately!

The production turnaround is both a necessity and an opportunity

As a result, the concept of productivity must be fundamentally rethought, taking into account a holistic view of sustainability. This is where the "Sustainable Productivity" study by the Chair of Production Systems at the Laboratory for Machine Tools and Production Engineering (WZL) at RWTH Aachen University comes in. The aim of the study was to develop a new understanding of the concept of productivity in order to initiate a turnaround in production. While financial targets have been the main focus up to now, these need to be supplemented by ecological, social and regulatory targets. These new objectives have an impact on the design of products in the product development, production and use phases. This new interpretation is made possible by digitalization and, in particular, by the "Internet of Production", which provides the transparency required for a holistic increase in sustainability. In addition to the necessity associated with responsibility, the production turnaround also represents an enormous opportunity for a sustainable orientation of German-speaking industry. On the one hand, this includes the socially perceived as well as the real shaping of the holistic change by the German-speaking manufacturing industry. On the other hand, it creates a clear competitive advantage over rival locations. In the interaction of these two factors, a monetizable added value is achieved. This study provides companies with specific recommendations for shaping their production towards "sustainable production". In addition to key figures for evaluating the current situation and progress, existing success stories of manufacturing companies are presented. Source and further information: WZL

This article originally appeared on m-q.ch - https://www.m-q.ch/de/ustainable-productivity-studie-fordert-neues-produktionsverstaendnis/

AZ Konzept and Swiss Marketing Forum enter into strategic partnership

The two awards will be presented at the Marketing Day and the Sales Power Event respectively. Tarkan Özküp, Managing Director AZ Konzept and CCO of Watson, says: "The Swiss Marketing Forum has thrived on personal encounters, expertise and marketing power for over a decade. To support this format and after the suspension due to the pandemic to a stable [...]

Editorial - March 15, 2022

The two awards will be presented at the Marketing Day and the Sales Power Event respectively. Tarkan Özküp, Managing Director AZ Konzept and CCO of Watson, says: "The Swiss Marketing Forum has thrived on personal encounters, expertise and marketing power for over a decade. Supporting this format and putting it on a stable footing after its suspension due to the pandemic is what drives us. The format convinced us on all levels." SMF President Uwe Tännler says of this strategic partnership: "Joy reigns. A big step for the Swiss Marketing Forum. AZ Konzept, embedded in the ecosystem of AZ Medien AG, offers us a colorful bouquet of services to catapult our messages around Marketing Tag and Sales Power to new heights". AZ Konzept is a marketing and consulting company that enables end-to-end content marketing solutions for its customers. AZ Konzept is a subsidiary of AZ Medien AG, which operates watson and holds 50 percent of the media company CH Media. Swiss Marketing Forum is an association in the field of marketing and sales and organizes the events "Marketing Tag" and "Sales Power" with the presentation of the Marketing Excellence Award (MXA) and the Sales Excellence Award (SXA).