Agency at the airport demonstrates the competence of Elco
The model "Aerotop SG" is one of the best-selling products of the heating system supplier Elco. The design classic has been technically enhanced without losing its shape. Now the new model has been launched to Swiss heating installers by means of a direct mailing developed by the airport agency. For the mailing, the creatives from Altenrhein-based agency Sanktgaller used the independent [...]
The "Aerotop SG" model is one of the best-selling products from heating system supplier Elco. The design classic has been technically enhanced without losing its shape. The new model has now been launched among Swiss heating installers with a direct mailing developed by the agency at the airport. For the mailing, the creative minds at the Sanktgaller agency in Altenrhein adopted the unique shape of the classic design. A rotor was incorporated into the mailing to demonstrate Aerotop SG's quietly running fan. The rotating rotor reveals the further developments of the new device. The mailing was sent out in winter 2021/2022. 
Responsible at Elcotherm: Markus Schlageter (Solution Center Senior Manager, Member of GL), René Grosswiler (Marketing Services Manager), Linda Meyer (Marketing Services Senior Specialist). Responsible at agency at the airport: René Eugster (Creative Direction), Dominique Rutishauser (Art Direction), Ketil Eggum (Graphics), Miriam Egli (Consulting/Text).
As a basis for the visual appearance, Studio Thom Pfister worked with Sabine Schoch to develop the brand story and the brand experience. The signet, a striking brushstroke that includes both the two "S" of Sabine Schoch and the "B" of consulting, shapes the hand-illustrated figurative mark. 
The gaming industry is home to a wide variety of players from different countries - a heterogeneous target group. This includes BDS fans, LEC fans and fans of individual players. What unites this heterogeneous target group is a passion for gaming. For the positioning of Team BDS, Havas Switzerland delved into a complex subject matter. The agency tried to develop an inspiring story that would come across credibly in a wide variety of areas. Specifically, Team BDS competes in seven games with different worlds and target groups. In order to function in the different contexts - i.e. to find the ideal positioning - Team BDS relied on the help of Havas Sports & Entertainment, whose expertise lies in the gaming and e-sports sector. 
Almost all digital marketing, analytics and personalization solutions work with cookies. Solutions that collect user data across domains, such as affiliate marketing, data management platforms, programmatic advertising, retargeting or search engines, are particularly affected by the change. These solution providers need cookies to be able to establish a connection between the placement of advertising and the success of the measure with their customers, or to target customers who have responded to certain advertisements, visited a certain website and are to be retargeted based on their behavior there. Different approaches to solutions There are various solutions and providers for the time without cookies. Google in particular has developed a number of solutions to meet the new requirements. The "Privacy Sandbox" in Google Chrome is designed to allow users to determine which advertisements they want to see via their browser. A so-called token system is also intended to ensure that a user's behavior on various websites is that of a real person, not a machine, in order to prevent fraud. The new "Google Topics" compiles an interest profile in the Chrome browser based on the pages actually visited locally on the user's computer, which can then be used to display advertising in a more targeted manner. In combination with the new, browser-based "Fledge" technology from the Privacy Sandbox, Google can thus transfer the familiar auction market for search terms on Google Search to the user's computer via the Chrome browser, so that bids can be placed without further integration of third-party solutions or cookies. In Google Analytics 4 (GA4), the anonymization of the data is already preset. As personal data is still processed in the background and sent to US servers, a Consent Management Platform (CMP) should also be used when using GA4.
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Two years on, the Covid-19 pandemic is still an omnipresent topic in society. In addition to the impact on the economy and the healthcare system, the population has also experienced adverse effects on mental health since the start of the pandemic. In order to investigate this, in particular by observing people in their own immediate environment, Link conducted a study on the mental health of the population during the pandemic in January 2021. A second wave of the population-representative survey, which was conducted in January 2022, provides information on how Swiss people experience and assess the current situation.
Growing aggressiveness is currently perceived even more strongly than in the first survey in 2021 - currently by 22 percent of respondents. These results show particularly clearly how strongly the pandemic has affected and continues to affect the mental health of the population. 
If the results are split according to the age of the respondents, it becomes apparent that increasing self-isolation, for example, is perceived by about one third of all age groups in their own environment. A deterioration in mental health is perceived especially by 15- to 29-year-olds, with 37%, as are increasing depression (26%) or considerations of going to a psychiatrist (19%). These results may be an indicator that younger generations in particular are more vocal about mental health issues. 
Challenges of the 21st century - such as climate change or digitalization - confront the younger generations with a comprehensive uncertainty about the future. Many young people now want to take this future into their own hands. Almost one in two Germans state that they would like to work for a large company so that they can work on larger and more influential projects. This is followed by around a third who would prefer to found their own start-up in order to have full control over career content and the impact of their business. The young striving to create meaning and shape the world is equally reflected in the fact that more than one in three would like to work in a low-paid job that is meaningful to them. More than half of young Germans also state that they would prefer to work less and devote their time to problems that are important to them. In a generational comparison, two thirds of respondents from the baby boomer generation disagree with this - a social paradigm shift.
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