Artificial intelligence offers many opportunities and has great user potential. But there is also the other side of the coin: AI can also be used for criminal purposes. An analysis by Trend Micro shows the latest developments and highlights the threats that can be expected in the near future.

Jailbreaking-as-a-Service

While AI technologies are rapidly gaining acceptance in the business world, attempts to develop their own cybercriminal Large Language Models (LLMs) have been largely abandoned in the cybercrime world over the past year. Instead, criminals shifted their focus to "jailbreaking" existing models, i.e. using special tricks to get them to bypass their integrated security measures. There are now offers such as Jailbreaking-as-a-Service. Criminals use sophisticated techniques to get LLMs to respond to requests that should actually be blocked. These techniques range from role-playing games and hypothetical scenarios to the use of foreign languages. Service providers such as OpenAI or Google are working on closing these security gaps. Cybercriminal users, in turn, have to resort to more sophisticated jailbreaking prompts. This has created a market for a new class of criminal services in the form of chatbot offerings for jailbreaking.

"Cybercriminals have been abusing AI long before the recent hype around generative AI in the IT industry. That's why we delved into the criminal underground forums to find out how cybercriminals actually use and deploy AI to achieve their goals and what kind of AI-powered criminal services are being offered," explains David Sancho, Senior Threat Researcher at Trend Micro. "We've looked at the underground conversations about AI and found that interest in generative AI has followed general market trends, but adoption seems to be lagging behind. We've also seen LLM offerings from criminals for criminals. These include FraudGPT, DarkBARD, DarkBERT and DarkGPT, which have many similarities. For this reason, we suspect that they most likely function as wrapper services for the legitimate ChatGPT or Google BARD - we call them Jailbreaking-as-a-Service services," David Sancho continued. "We have also investigated other potentially fake criminal LLM offerings: WolfGPT, XXXGPT and Evil-GPT. We are also looking at deepfake services for criminals: We've seen pricing and some early business models around these AI-powered fake images and videos."

Deepfake services on the rise

Deepfakes have been around for some time, but only recently have real cybercriminal offers been discovered. Criminals are offering deepfake services to bypass identity verification systems. This is becoming an increasing problem, particularly in the financial sector, as banks and cryptocurrency exchanges demand ever more stringent checks. Deepfakes are becoming cheaper and easier to create. Cybercriminals are using this technology to create fake images and videos that can fool even advanced security systems. A stolen ID document is often enough to create a convincing fake image.

What does this mean for the future?

Developments show that criminals are constantly finding new ways to misuse AI technologies. Although there has been no major disruption so far, it is only a matter of time before more serious attacks can be expected. Companies and private individuals must therefore remain vigilant and constantly improve their cyber security measures in order to be prepared for these threats. Three fundamental rules of cybercriminal business models will determine when malicious actors target GenAI on a large scale:

1. Criminals want an easy life: The aim is to achieve a certain economic result with as little effort and as little risk as possible.
2. New technologies must be better than existing tools: Criminals only adopt new technologies if the return on investment is higher than with existing methods.
3. Evolution instead of revolution: Criminals prefer gradual adjustments rather than comprehensive revisions in order to avoid new risk factors.

Conclusion: cybercriminal use of AI is only just beginning

The need for secure, anonymous and untraceable access to LLMs remains. This will encourage cybercriminal services to keep exploiting new LLMs that are easier to jailbreak or tailored to their specific needs. There are currently more than 6,700 readily available LLMs on the AI community platform Hugging Face. It can also be assumed that more and more old and new criminal tools will integrate GenAI functions. Cybercriminals have only just begun to scratch the surface of the real possibilities that GenAI offers them.

Trend Micro has compiled further information on this topic in a blog:

• https://www.trendmicro.com/de_de/research/24/e/ki-cybercrime-jailbreaks-bestehender-llm-modelle.html
• https://www.trendmicro.com/de_de/research/24/e/generative-ki-tools-fur-deepfakes.html

This article originally appeared on m-q.ch - https://www.m-q.ch/de/neue-entwicklungen-in-der-cyberkriminellen-nutzung-von-ki/

Many companies in Europe are already in the impact phase of using AI with regard to their employee experience: 79% of employee experience (EX) experts report a significant improvement in the quality of work of their employees as a result of AI. This is shown by the Employee Experience Report 2024a worldwide survey of 800 EX managers by Zendesk. 

AI increases efficiency and quality of work

"AI has already revolutionized the customer experience through personalization and increased efficiency. Now we are also seeing this development in the employee experience," says Tanja Hilpert, VP Central Europe (DACH & CEE) at Zendesk. "Not only do consumers benefit from AI technologies in their interactions with companies, but employees are also experiencing more and more advantages."

According to the survey, EX managers are increasingly adapting new working practices and tools to support their teams. In particular, they expect this to boost the productivity and satisfaction of their employees and give them a competitive advantage over their competitors. The following key findings emerge from the survey: 

• EX managers supplement their human team with supporting AI agents
• The introduction of self-service tools meets employee expectations in terms of flexibility and personalization 
• Employees are increasingly using AI-supported data analyses as a strategic basis for decision-making. 

Digital expansion of the team 

While the recruitment and induction of new employees used to take place on site in most cases, it is now increasingly taking place remotely. Consequently, the IT and HR decision-makers surveyed are increasingly relying on AI-based training and workflows: 35 percent want to expand their offerings. 

To strengthen their teams, EX managers expand their human team with AI agents that support employees support as co-pilots. 81% of those surveyed expect the integration of such AI solutions into EX to enable employees to solve complex tasks more effectively. This includes, for example, analyzing extensive data sets to derive corporate strategies. 79 percent of EX experts already recognize an improvement in the quality of employees' work through AI. Almost half (44%) cite faster data processing and higher productivity as important factors. 

Flexibility and personalization through self-service 

Respondents are aware that flexible working is essential for an optimal work experience. 84% consider the freedom to choose where to work to be an important factor that can contribute to work-life balance. Companies also benefit from this: 87% of managers consider flexible working hours to be crucial for increasing productivity. 

At the same time, decision-makers are increasingly relying on personalized EX solutions. This includes the use of AI-based platforms for employee training, for example. These platforms take into account the skills and learning styles of individuals instead of a one-size-fits-all approach. Personalized training, in turn, enables managers to identify individual development opportunities. Based on AI-supported data analysis, managers can offer each team member the best possible personal support - regardless of where they work. 36% of respondents already use AI to personalize EX. 

Self-service solutions are one possible answer to the increased expectations of flexibility and personalization. The use of such tools is driven by the positive impact of self-service and AI technologies on productivity and employee satisfaction, which 80 percent of EX executives observe. Accordingly, 84% of respondents have already invested in HR platforms that offer their employees self-service options. 

Data-based performance assessment 

Many employer experience experts are struggling with increasing flexibility in the workplace. Two-thirds of respondents cite accurately measuring productivity while working from home as a key challenge. New, data-driven approaches are needed to recognize performance in the remote age. EX leaders are therefore turning to AI-powered data analytics to assess engagement and productivity and optimize employee satisfaction. 

Source: Zendesk

This article originally appeared on m-q.ch - https://www.m-q.ch/de/arbeitsqualitaet-hat-sich-dank-ki-verbessert/

Götz Ulmer, you say that if you believe in outside-the-box thinking, you've already lost. What exactly do you mean by that and what could a better approach look like?

Götz Ulmer: "Outside-the-box thinking is usually used by people who are used to ticking the right boxes instead of not ticking the right boxes. There is no need for workshops, presentation cases or pack building - and, above all, a linear, logical approach. Not ticking the right boxes, in a positive sense, not only requires courage, but is the basic prerequisite for something truly new.

What do you think about artificial intelligence?

In the future, creative mediocrity will be completely replaced by AI. At the same time, it will become an even more valuable tool for extremely accelerating processes, promoting thought-provoking ideas and putting the fear of the white screen to rest. However, it will never be able to replace cutting-edge creation, as this has not been trained by humanity's previous pool of knowledge, but is always new and unique.

You advise people to distrust any idea that they think is really good. Why is that the case?

With a few exceptions, the first idea is rarely good. First ideas simply have to get out first. At some point, they make room for the good ones, the special ones, the ones that have been subconsciously nurtured for a long time. Incidentally, the best ideas are also the ones that come unasked. This is consistent with the experience of musicians who have written global hits in five minutes. The idea often seeks out the creative and not the other way around. Unfortunately, that doesn't make it any easier.

What sources or methods do you use to keep coming up with new and unusual ideas and to stimulate your creativity?

Input, input, input. Museums, podcasts, Pulitzer Prize literature, silly Snapchats, silver plate photography, indie games, comics, reaction videos, arthouse movies, any music - I soak it all up. At some point it pays off and my brain spits out something suitable.

You were in leading positions at Jung von Matt and McCann and are now at David+Martin. How has your personal approach to creativity changed during this time?

Actually, it has always remained the same. I love coming up with bold ideas or being there when they are born. Testing the limits. It's a wonderful drug. With David + Martin, I finally met a crazy bunch of like-minded people again.

What strategies would you recommend for brands to maintain and strengthen their ability to innovate?

It would be good for brands to create a more flexible interface where creative people can dock more easily within their system. Corporate structures are often not flexible enough to withstand misfits. But they should. Then there's no need for out-of-the-box thinking workshops.

Where do you see the creative industry in five to ten years? What changes do you expect?

For creatives, it will no longer make a difference whether they are influencers, creators or "advertisers". They will be able to play effortlessly in all channels. The boundaries between disciplines will become blurred. Just like rigid structures. It will be more like extremely flexible collectives than organized companies.

Götz Ulmer speaks on Swiss Brand Congress at 14:05 on the "Power of different - despite or precisely because of AI".

There are few words in marketing that can be interpreted in as many ways as merchandising. But the short form merch only knows one. But more on that later. The Duden dictionary has two. Firstly, the entirety of the sales-promoting measures and activities of the manufacturer of a product (product design, advertising, customer service, etc.). Secondly, the marketing of certain products associated with a movie, sport or similar.

However, there are many more interpretations. In retail, for example, merchandising means everything from product development to sales. The word includes everything from the placement and presentation of goods to store design. Job advertisements are looking for specialists such as visual merchandising/activity co-workers. In addition to the fancy job title, they are also advertised with statements such as "Are you creative, reliable and flexible? Then become part of the Boost family and get started in merchandising". And with less fancy tasks such as "replacing advertising posters, implementing special campaigns, attaching advertising elements to sales shelves". The collective term "merchandising" covers all POS communication, from shelf stoppers and the use of in-store media to interactive multimedia terminals. It's hard work, but anyone can choose what they like to do.

Driven by trade

Anyone who talks about merch today is usually talking about themselves and means something very specific. The cool abbreviation just stands for promotional items. Advertising for oneself and one's cause. Despite society's sustainability efforts, the term is extremely en vogue and what it means is very annoying. Every podcaster, influencer, half and half celebrity distributes or sells them. Merch is produced for every stag party, bridal shower or birthday party. "From 500 pieces" is usually written under prices such as 0.10 francs from suppliers such as BB Trading, Trikora, Temu, Source & Co. A bargain. Even if only 20 of them are needed. The rest can be thrown away. But the ballpoint pen for 10 centimes is at least made from recycled paper.

When it comes to merchandise, the motto seems to be: The main thing is availability in large quantities at low prices. Everywhere and by someone, these things are being thrown at you. Be it at concerts or events, after lectures or seminars, at train stations or in letterboxes (yes, they still exist) or at the above-mentioned private events - you are handed goods from low-wage countries without being asked. From the aforementioned ballpoint pens to drinking cups, bike pumps, microfiber cloths and hoodies or caps with printed or embroidered logos. All of this then piles up on the countless shelves in homes and offices before disappearing unused into the garbage after a while.

In the past, it was at least reserved for large corporations to have such things produced. Their marketing managers saw it as their main task to spend weeks leafing through the suppliers' catalogs and having designs created in the internal graphics department. The SKA cap or less popular, white paper SBG jackets from the 1970s send their regards and can almost be described as sustainable because they are still being auctioned off 50 years later for over 200 francs. Although the words sustainability and merch didn't even exist back then.

A conscious approach to the environment is also becoming increasingly important in the cosmetics industry. With shampoo and body care in solid form - free from plastic - Ghilli wants to set an example for an environmentally friendly bath and shower experience. The Allink agency supported the Zurich-based beauty start-up in its strategic direction and designed the branding and packaging. This is intended to convey not only the sustainable promise and handmade quality of the products, but also Mediterranean sensuality and joie de vivre.

The essence of the brand should be reflected in the sensual packaging design. "Ghilli stands out in the otherwise often minimalist beauty segment," explains Creative Director Christoph Schlatter. Elegant color codes, matching the respective fragrance, bring a Riviera feeling into the bathroom at home. High-quality cardboard packaging is in line with the brand values and ensures a handmade flair: the solid hair and shower care is produced by a family business in the south of France.

The emotional branding is intended to evoke memories of casual summer days. The imagery is also emotional and authentic: analog photographs against a summery Mediterranean backdrop convey the liberated body feeling that Ghilli stands for.

Responsible at Ghilli: Daniela Steiner, Michelle Schmid, Alessia Landolt (founding team). Branding and packaging design: Allink.

In its research into retirement living, Heads looked closely at the needs and wishes of older people. Moving into a residential or nursing home is often associated with the fear of being uprooted and left to their own devices. However, in addition to health and security, what is desired is self-development, recognition and social interaction. The Tertianum Group can meet precisely these needs and wishes of older people to a high degree and offers its guests "space for joie de vivre" in two senses: a safe home to feel at ease and a space for personal development, independence and social interaction.

Insight into the future creates confidence

This self-image, which is reflected in the confidence of Tertianum's guests, led to the development of the brand image, which positions Tertianum as an attractive premium provider and underlines its efforts to offer a wide range of high-quality residential services.

Design that conveys joie de vivre

At the center of Tertianum's visual and communicative brand identity is the established logo with the distinctive "A", which symbolically functions as a protective roof. Under this roof is the central element of the brand - the human being - represented by a simple dot, which represents safety and security within the safe space of Tertianum.

The "Tertianum rays", which are derived from the "A" monogram and represent an extension of the existing logo, are a new addition to the design. The rays are intended to symbolize the confidence and joie de vivre that Tertianum makes possible. The gentle color gradient of the rays conveys the energy and dynamism of the life-affirming environment. An expanded color palette with fresh colors and a new, authentic image style are intended to have an inviting effect and increase the positive recognition value of the brand.

The new brand identity is being introduced gradually across all communication channels, starting with the company website, the employer presence and the annual report, followed by print and digital media.

Responsible at Tertianum: Frank Nehlig (Head of Communications, Marketing & Public Affairs), Tania Rodriguez (Head of Brand and Marketing Services). Responsible at Heads Corporate Branding: Ralph Hermann (overall responsibility), Simone Raubach (strategy), Sina Frank (consulting), Natascha Almeida, Samira Ciraci (project management), Marco Simonetti (design), Roman von Arx (graphics/production).

With 2300 employees and around 3000 guest researchers, the PSI is the largest research institute for natural and engineering sciences in Switzerland. It operates the Swiss particle accelerator-based large-scale research facilities, which are unique in this combination worldwide. The PSI is part of the ETH Domain and conducts research in the fields of future technologies, energy and climate, health innovation and the fundamentals of nature.

Moving brand and variable design

Now the institute has a new image. Scholtysik developed a dynamic logo for it, which is constantly forming anew from the smallest particles. The resulting shapes are inspired by the diverse research carried out at PSI, such as quantum technology, neutron scattering, protein folding and atmospheric chemistry. Spectral colors, which occur frequently in the imaging processes at PSI, are intended to illustrate the breadth and fascination of research at PSI. The new logo is registered in the Swiss trademark register both as a moving mark and in four static states.

Sub-brands for PSI Centers

The various research areas will now be managed as PSI Centers with their own sub-brands. In this way, they will become more visible in their respective research communities worldwide and contribute to attracting the best minds to Switzerland and increasing the innovative strength of the business location.

User-centered website

Scholtysik developed the new website based on the institute's goals, targeted user research and two-stage prototype testing. The new component-based UI design enables richer and more flexible content, ensures barrier-free access and improves readability and clarity.

The Swiss healthcare system repeatedly receives praise and admiration from abroad - due to its universality and high quality, among other things. Nevertheless, in the Prosperity Index 2023, for example, compiled by the Legatum Institute, Switzerland only ranks 10th worldwide in terms of the "health" pillar.

This is particularly painful at a time when health insurance premiums are only going in one direction: steeply upwards. At the beginning of 2023, Swiss health insurance premiums had risen by an average of 6.6 percent, and by an average of 8.7 percent at the beginning of 2024. The comparison service Comparis expects a further 6 percent increase in 2025. In concrete terms: if a premium was still CHF 300 at the start of 2022, it would cost just under CHF 348 two years later, i.e. around CHF 50 more per month. Additional costs per person of CHF 600 per year on average. Of course, there are downward and upward deviations, for example due to age, canton of residence, premium model or chosen health insurance provider, but the increase is noticeable for everyone. It is therefore not surprising that the issue is a major concern for society as a whole. The main reasons for rising premiums include an ageing (and sicker) society, more frequent visits to the doctor, the increased costs per visit and the associated more expensive medication (source: Blick).

Helsana loses customers, but remains Brand Health number 1

What influence does all this have on the perception of health insurance companies, which are increasingly knocking on the door with higher premium bills? The continuous brand tracking BrandIndex from the market research company YouGov provides answers. Among other things, around 200 people representative of the population are surveyed weekly about their perception of around 30 brands from the health insurance and insurance world.

To measure the health of a brand - brand health - YouGov's brand tracking system uses the Brand Health Index, which is made up of six different parameters in equal parts: General impression of a brand, quality perception, value for money, (employer) reputation, satisfaction (among current and former customers) and recommendation. These six key figures flow equally into the Health Index, which represents the average of these and therefore includes various facets of perception.

A comparison of the first quarter of 2024 with the same quarter of the previous year shows that there were only a few changes in the top 10 health insurance companies. In absolute terms, Swica lost significant ground to Brand Health and slipped from 2nd to 3rd place. CSS inherited Swica's original ranking and is now in 2nd place. ÖKK (8th place) and Groupe Mutuel (9th place) were also able to significantly increase their index values, but only Groupe Mutuel (previously 10th place), which unlike the other providers is not a pure health insurance company, was able to improve its ranking.

If we look at the "current customers" KPI (not shown), we see that Helsana has lost a significant number of customers compared to the same quarter of the previous year and is now in third place. Assura has also lost significant ground here and is now in 5th place. Helsana is always among the leaders across various dimensions of the Brand Health Index - despite a slight loss of customers. This is also shown by the buzz value: this indicates whether people have heard something positive or negative about a brand in the last two weeks and then offsets the positive against the negative. If the buzz value is positive, the positive outweighs the negative; if the buzz value is negative, the negative outweighs the positive. Here too, Helsana, Swica and CSS occupy the top three places in descending order. In terms of negative buzz, Groupe Mutuel occupies the inglorious top spot with a score of 5 percent.

KPT no longer the cheapest health insurance company, but ...

Helsana, CSS and Swica are also the three most attractive brands in terms of employer branding (reputation). Of those who know the respective brands, around 17% of respondents said that they would be proud to work for the respective health insurer (see perception profile Top 7). Basically, the two largest health insurers, Helsana and CSS, are ahead in terms of perception by their respective connoisseurs. However, in terms of value, i.e. the price-performance ratio, it is not one of the Big 2 that performs best, but KPT. The equally smaller Sanitas follows in second place. KPT is also on a par with Helsana and Swica in terms of recommendation, while CSS comes out on top. It is interesting to note that Concordia, despite currently having the lowest premiums in the country (source: NZZ), is not perceived as being better value for money. The only mediocre quality perception of Concordia by those who know it indicates that although it has the lowest prices, it may not have the best ratio of prices to benefits. Although KPT has ceded the objective price leadership to Concordia, it continues to impress its insiders (and the population as a whole) with a good price-performance ratio. This is also evidenced by the high recommendation and consideration rate. The health insurance company with the + therefore still appears to be one of the winners.

Restaurant Kle, which opened in 2020, focuses on exclusive plant-based menus using only local produce. As part of the rebranding, Zurich agency Wecatch designed a new logo to embody the restaurant's authenticity and craftsmanship. The focus was on creating an illustrative world that is playfully integrated into the visual and communicative language.

The photographs by Erna Drion are intended to visually emphasize the elegance and exclusivity of the Kle restaurant. Inspired by the Swiss forests, the color palette underlines the naturalness, freshness and relaxed atmosphere of the restaurant.

The close collaboration with the Kle team enabled the agency to understand the restaurant's philosophy and values and to harmonize the individual elements of the rebranding to create an appropriate and convincing brand identity. The rebranding included the logo, color scheme, illustrations, imagery, visual language, various printed materials as well as the menu, wine, cocktail and champagne lists.

Responsible at Restaurant Kle: Zizi Hattab, Marc Barrafon. Responsible at Wecatch Creative Agency: Delia Guerriero (Design Direction & Illustration), Patrik Ferrarelli (Design), Kevin Casado (Consulting). Photography: Erna Drion.

Founded in 1985, Cent Systems claims to be one of the leading service providers in the field of input management services. For Cent Systems, 2024 is all about new beginnings - both at the site, which has been expanded and modernized, and in terms of its strategic direction. In addition to expanding its service portfolio and investing in modern technologies, Cent Systems intends to break radically new ground in the future with the newly founded Innovation Lab.

Dachcom has developed a clear and binding communication and brand strategy in order to make the transformation from a scanning provider to a comprehensive and innovative IT service provider visible to the outside world. The central guiding principles and the new, forward-looking corporate positioning were developed in strategy workshops.

The name "Cent" was the inspiration for the key messages and customer promises. Statements such as "100% digital into the future", "100% specializes in the digitalization of sensitive data" or "100% at the cutting edge of AI integration" are intended to get to the heart of the company's core competencies.

Cent Systems also received a visual redesign. In the company logo, the characteristic "C" of the brand name also functions as a defining tectonic element. Cent Systems' appearance is intended to impress with a modern and self-confident brand world, which is used in different forms and via various channels and means of communication - including the new web platform Cent-systems.ch.

Dachcom rebuilt Cent Systems' entire online presence. The basic content is continuously expanded via the cross-media reference and blog tool "Information Hub" and supplemented with relevant topic content. In addition to the concept, Dachcom is also responsible for the technical programming as well as the operation and maintenance of the website.

On Friday, the Grand Opening was held in Lohn-Ammannsegg, where the structural expansion and completed modernization of the company headquarters was celebrated and the new brand identity was presented - heralding a new era in the history of Cent Systems.

At school, students learn marketing theories such as the 4 or 7 "P's" - Product, Price, Promotion, Place, Physical Evidence, Process, People. The new CAS "Applied Product Management" at the HWZ University of Applied Sciences in Business Administration Zurich aims to provide participants with answers to the wide range of everyday questions in product management. To this end, the course focuses on putting the theory learned from Bachelor's degree courses into practice. It also provides tips and tricks for starting out in product management.

The lecturers include product managers who talk from the inside, discuss case studies or shed light on one of the "P's". Suppliers of product managers also explain what is behind their area of expertise and what they need to know in order to work efficiently and effectively with product management.

Classes are held at Lagerstrasse in Zurich. However, because the focus is also on applicability, packaging manufacturers, major distributors or visual merchandisers and advertising technicians are visited on site.

The CAS is led by Stephan Feige, head of the specialist unit for authentic brand management and managing director of the management consultancy Htp St. Gallen, and marketing expert Elyne Hager. m&k advertisingweek.ch asked the co-director of studies five questions about continuing education.

Why is the HWZ now offering a CAS in "Applied Product Management"?

Stephan Feige: Product management is responsible for the success of a product or service throughout its entire life cycle. From the cradle to the grave - so to speak. The new CAS Applied Product Management HWZ focuses on implementation and allows graduates to join the program immediately afterwards and take on responsibility. Participants receive answers to the many questions that arise in the everyday life of a product manager.

Why another CAS? What distinguishes this degree program from other product management programs?

Elyne Hager: This CAS is extremely practice-oriented and comprehensively examines all aspects of product management. It focuses on putting the theory learned from Bachelor's degree courses into practice and provides tips and tricks for getting started in product management. It is taught exclusively by experts from the business world and uses cases from various industries and product fields.

Who should consider this degree program and why?

Fig: We offer ambitious people with a customer and market-oriented mindset and initial experience in marketing the opportunity to acquire the knowledge for their next career step with overall responsibility for a product at high speed.

What can participants expect after completing the course?

Hager: You can fully assume the function and associated responsibility of a product manager. You can lead projects in this area and bring them to a successful conclusion. You will understand the most important aspects of product management. You will also know which internal and external partners are required for success and how to manage them.

How do you see the future of product management?

Fig: A product manager will continue to be the CEO of a product or service in the future. The challenge will be to master the diverse developments in the market so that the entrusted product/service always remains attractive to users and does not become obsolete. This requires an open mind and the ability to connect with the right knowledge specialists.

Interested parties can find here more information about the new CAS and can also register for the online information event on June 25, 2024.

Switches and sockets from Feller are installed in many Swiss households. The company, which has been in business since 1909, recently launched the new "Edizio.liv" design line.

Republica presents the new Edizio generation in style with an elegant campaign. The campaign shows how the clear and timeless design adapts perfectly to any living style. A switch is one of those objects that we pay little attention to in everyday life - even though it is of central importance. One press of a button and there is light and life in the house. It is precisely this moment that the campaign showcases in advertisements, banners and online films.

The films and visuals are intended to attract a lot of attention from architects, electrical specialists and building owners and can be seen on paid and owned channels as well as in trade journals.

Market launch of Snapfix accompanied

Feller also introduces "Snapfix" has launched a new, patented mounting system for switches, sockets and smart technologies. The well thought-out and clever system is designed to make work easier for electricians and takes established processes into account.

Republica has developed for Feller Snapfix has created an appealing campaign and is accompanying the market launch with various measures. The campaign focuses on the installation professionals, for whom the new system is of great importance in their daily work. The campaign portrays an electrician and two electricians at work and shows how the new system can be installed in just a few simple steps. The market launch will be supplemented and expanded by installation videos, training documents, brochures and accompanying communication materials for wholesalers.